Last updated: August 2026
Global rank: Worldwide · 2026-08
#241,778
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
285.3K
per month, estimated
Keywords
25.3K
ranking in Google
Organic share
100%
285.3K organic visits
LLMS.txt
Published
80 lines AI engines can read
You're seeing the free preview of mcfarlane.com
mcfarlane.com Web Traffic Statistics
Key findings
- McFarlane Toys (Retail, E-commerce & Consumer Goods) is ranked #241,778 worldwide in our August 2026 domain ranking, down 1,441 places from #240,337 in July 2026.
- It is estimated to receive about 285,300 visits a month from search, 100% of it organic, across 25,300 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 80 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #241,778 | ▼ 1,441 |
| July 2026 | #240,337 | ▼ 17,540 |
| June 2026 | #222,797 | — |
| May 2026 | #222,797 | ▲ 7,421 |
| April 2026 | #230,218 | ▼ 32,030 |
| March 2026 | #198,188 | ▼ 20,307 |
| February 2026 | #177,881 | — |
What this company does
McFarlane Toys stands as a powerhouse in the collectibles world, crafting highly detailed action figures and statues inspired by comics, movies, video games, and pop culture icons. Founded by industry legend Todd McFarlane, the company delivers premium quality products that appeal to serious collectors and casual fans alike. Their lineup spans DC Multiverse, Spawn, and exclusive lines that capture every nuance of bel…
mcfarlane.com Traffic and Visitor Engagement
mcfarlane.com draws an estimated 285,300 visits a month from search engines. Effectively all of it is organic — about 285,300 visits from unpaid results. Spread across 25,300 ranking keywords, that averages roughly 11 organic visits per keyword.
Monthly visits
285.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
285.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
mcfarlane.com AI Visibility
On our AI visibility scale mcfarlane.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
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mcfarlane.com LLMS.txt
The llms.txt on mcfarlane.com runs to 80 lines (3,518 characters) across 12 sections, last generated in May 2026. It introduces the site as "McFarlane Toys". It tells AI engines the business works in Toys & Collectibles, Action Figures and Pop Culture Merchandise. It describes 5 products, with prices such as DC Multiverse Batman at $19.99, Spawn Classic at $24.99 and Megafig Venom at $129.99. Services it lists include Direct Online Sales, Collector News Updates, Global Shipping and Custom Figure Previews. The audience it names is Collectors, comic fans, gamers, aged 18-45 (Global). Technologies it mentions include HTTPS, Responsive Viewport and E-commerce CMS. The keywords it claims start with "action figures", "collectibles", "DC Multiverse" and "Spawn".
Status
Published
AI engines can read it
Lines
80
In the file
Size
3.5K
Characters
Sections
12
Updated May 15, 2026
What the file says
# McFarlane Toys ## About McFarlane Toys crafts premium action figures and collectibles drawing from comics, films, games, and sports icons. Todd McFarlane's vision brings intricate details and poseable designs to life for dedicated fans. Their DC Multiverse series dominates shelves with ultra-detailed Batman and Superman figures. Spawn remains the cornerstone, evolving through decades of releases. Direct e-commerce supports easy purchasing and account management. News sections keep collectors updated on exclusives and restocks. Manufacturing excellence ensures durability for display and play. Global shipping reaches enthusiasts everywhere. Licensing deals with Warner Bros., NFL, and more fuel variety. Community buzz thrives around conventions and online drops. Product scales range from 6-inch to massive 31-inch statues. Paint apps rival high-end models at accessible prices. Packaging doubles as display cases. Sports figures capture athlete likenesses perfectly. Movie tie-ins hit right after theatrical runs. Innovation like cloth goods elevates realism. Retail partnerships stock big-box stores. Fan feedback shapes future lines. Quality over quantity defines their ethos. McFarlane Toys fuels passions one figure at a time. **Areas of Work:** Toys & Collectibles, Action Figures, Pop Culture Merchandise ## Things to Remember - **Website:** https://mcfarlane.com - **Address:** Te
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- DC Multiverse Batman$19.99
- Spawn Classic$24.99
- Megafig Venom$129.99
- Sports Picks LeBron James$14.99
- Movie Maniacs Predator$29.99
Services it tells AI about
- Direct Online Sales
- Collector News Updates
- Global Shipping
- Custom Figure Previews
- Retail Partnerships
Competitors it names
Audience it targets
Collectors, comic fans, gamers · 18-45 · Global
Company type
Private
mcfarlane.com Organic Keywords
Google lists mcfarlane.com for about 25,300 keywords, which together bring an estimated 285,300 organic visits a month.
Ranking keywords
25.3K
Found in Google for this domain
Visits they bring
285.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
mcfarlane.com SEO Audit
The latest technical audit of mcfarlane.com scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
mcfarlane.com Competitors and Alternatives
McFarlane Toys's company profile names Hasbro.com, Funko.com, NECAonline.com and Bandai.com as competitors. Its own llms.txt adds mcfarlanetoys.com and diamondselecttoys.com. Outside its market, the domains ranked closest to it in our worldwide ranking are funbe650.com, ip4business.es, funbe651.com and mstdn.party.
mcfarlane.com Company Profile
McFarlane Toys stands as a powerhouse in the collectibles world, crafting highly detailed action figures and statues inspired by comics, movies, video games, and pop culture icons. Founded by industry legend Todd McFarlane, the company delivers premium quality products that appeal to serious collectors and casual fans alike. Their lineup spans DC Multiverse, Spawn, and exclusive lines that capture every nuance of bel…
McFarlane Toys was founded in 1994, about 32 years ago, and is headquartered in Tempe, United States. Its workforce is listed as between 201 and 500 employees. It was founded by Todd McFarlane. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Media, Entertainment & Gaming; Toys & Games; and Collectibles. Products on record for it: DC Multiverse Action Figures, Spawn Collectibles, Movie Maniacs Statues and Sports Picks Figures. Total funding on record is Bootstrapped. Its tagline reads: "Epic scale figures and collectibles for every collector".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Tempe, United States
- Founded
- 1994
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Todd McFarlane
- Products
- DC Multiverse Action Figures, Spawn Collectibles, Movie Maniacs Statues, Sports Picks Figures
mcfarlane.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
mcfarlane.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for mcfarlane.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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