Ahrefs vs Amrut AI
Best-in-class backlink data, with AI visibility sold separately
Ahrefs has the strongest backlink index in the industry and its Brand Radar product now tracks brand mentions across AI answers. The catch is packaging: Ahrefs Lite is $129/mo, Brand Radar AI is a $199/mo standalone subscription, and tracking your own prompts is a further $50–$250/mo add-on — so a serious AI-visibility setup on Ahrefs stacks up fast. Amrut AI puts the full SEO suite at $19.99/mo and daily AI-visibility monitoring at $99/mo, stores every AI response in full, diagnoses AI-crawler access, generates llms.txt, and then produces a monthly prioritised action plan and content calendar — which Ahrefs does not do at any price.
- Ahrefs' cheapest real plan is $129/mo; AI visibility is a separate $199/mo product with prompt packs on top.
- Ahrefs' backlink index beats ours — we say so plainly. Its AI-visibility layer is shallower than ours.
- Only Amrut AI turns the findings into a dated monthly plan with tasks, channels and estimated lift.
The short answer
Which one should you actually buy?
No tool wins every row. Here is the honest split, so you can stop reading early if Ahrefs is the right answer for you.
Choose Amrut AI if…
- You want AI visibility, SEO and an execution plan in one bill instead of three Ahrefs line items.
- You need the full stored AI answers, sentiment and citation domains, not just mention counts.
- Your budget is a founder's budget, not an agency retainer.
Choose Ahrefs if…
- Backlinks are the core of your work. Ahrefs' index, freshness and link-quality metrics are the best available and worth paying for.
- You want the most trusted crawl data for large-site technical audits, at scale, with a mature API.
- You already rely on Ahrefs' Site Explorer workflows and your reporting is built around DR.
At a glance
Ahrefs vs Amrut AI: the eight rows that matter
Everything else on this page is detail on these.
| Amrut AI | Ahrefs | |
|---|---|---|
| Entry priceAmrut AI | $19.99/mo (SEO suite) | $29/mo Starter, $129/mo Lite |
| AI visibility priceAmrut AI | $99/mo, included product | $199/mo standalone + prompt packs |
| Free tier | Yes, no card | Ahrefs Free / Webmaster Tools |
| Backlink indexAhrefs | Good coverage | Best in class |
| Full AI answer text storedAmrut AI | Yes | Mention-level reporting |
| AI crawler diagnosticsAmrut AI | Yes | No |
| Monthly action plan & calendarAmrut AI | Yes | No |
| Best for | AI visibility + SEO + a plan, on one bill | Link building and large-site audits |
Pricing
What Ahrefs and Amrut AI actually cost
Published prices only, checked on 3 September 2026. Vendors reprice often — the sources are linked at the bottom of this page.
Amrut AI
- Free
- $0
- Professional
- $19.99/mo
Website analysis, llms.txt generator, robots & sitemap tools, keyword credits. No card.
$16.99/mo billed annually. Unlimited analyses, full audit suite, keywords, backlinks, competitor intel, AI content generator.
AI Visibility is a separate product from $99/mo if you want daily ChatGPT, Gemini, Perplexity and Google AI Mode monitoring on top. The free one-time scan needs no card.
Ahrefs
- Starter
- $29/mo
- Lite
- $129/mo
- Standard
- $249/mo
- Advanced
- $449/mo
- Brand Radar AI
- from $199/mo
Entry tier with limited Site Explorer and Keywords Explorer use.
The first genuinely usable plan. 1 user, limited credits.
More projects and credits, historical data.
Larger limits, more seats.
Standalone AI-visibility subscription. Custom prompt packs $50–$250/mo extra.
Ahrefs prices credits, not just seats — overages are a real cost on Lite. A comparable AI-visibility setup means Lite plus Brand Radar plus a prompt pack, which lands far above Amrut AI's $99/mo.
Feature by feature
107 features compared, grouped by what you're buying
Amrut AI leads on 51 of 107 rows. The rows where Ahrefs leads are marked, and anything we could not verify says so rather than guessing.
AI visibility tracking (GEO / AEO)
Measuring how often AI engines recommend you, against whom, and in what tone.
| Feature | Amrut AI | Ahrefs |
|---|---|---|
| AI engines monitoredThe four that actually send buying traffic. Depth over engine count. | ChatGPT, Gemini, Perplexity, Google AI Mode | ChatGPT, Perplexity, Gemini, AI Overviews (Brand Radar) |
| Visibility score per engine | Yes | Yes |
| Share of voice vs named competitors | Yes | Yes |
| Sentiment scored on every AI response | Yes | Partial |
| Full AI response text stored, never summarisedYou can read the exact answer the model gave, per engine, per day. | Yes | No |
| Citation & source-domain tracking | Yes | Yes |
| Competitor dominance matrixWho owns which prompt, at a glance. | Yes | Partial |
| Per-prompt coverage & gap detection | Yes | Partial |
| Scan frequency | Daily, automatic | Daily |
| Prompts tracked | 50–150 per day, by plan | Prompt packs, priced separately |
| AI-written executive summary | Yes | No |
| Scan history with per-run engine breakdown | Yes | Yes |
| Country & language targeting | Yes | Yes |
| White-label / brandable reports | Growth plan | Partial |
| Free scan without a card | Yes | Partial |
The work, not just the score
Every tool on this page can tell you that your visibility is low. This is the part that tells you what to publish on Tuesday.
| Feature | Amrut AI | Ahrefs |
|---|---|---|
| Monthly Growth Plan, regenerated automaticallyA fresh prioritised plan every month, on your signup anniversary. | Yes | No |
| Prioritised AEO/GEO action plan (P1 / P2 / P3) | Yes | No |
| Estimated visibility lift % per actionSo you can argue the roadmap with a number attached. | Yes | No |
| Target AI models named per action | Yes | No |
| Week 1–4 content rollout calendar | Yes | No |
| Channels planned | 9 — blog, comparison, YouTube, Reels/TikTok, LinkedIn, Meta, Reddit/Quora, Wikipedia, Medium | None |
| Per-task outline, format, target keyword & how-to | Yes | No |
| Track tasks To-do → In progress → Resolved | Yes | No |
| Add, edit & delete your own calendar tasks | Yes | No |
| Generate the content for a task with AI, in place | Yes | No |
| Request a task from the Amrut AI team | Yes | No |
| Next scan measures whether the plan workedThe loop closes. Recommendation → work → measured change. | Yes | No |
AI crawlability & agent analytics
If GPTBot can't fetch the page, nothing else on this list matters.
| Feature | Amrut AI | Ahrefs |
|---|---|---|
| Live AI bot activity (GPTBot, ClaudeBot, PerplexityBot) | Yes | No |
| Google-Extended, CCBot & Bytespider detection | Yes | No |
| Which pages AI crawlers can and can't reach | Yes | No |
| AI-bot robots.txt blocking diagnostics | Yes | Partial |
| Crawl frequency per AI agent | Yes | No |
| Prescribed fixes to make the site AI-readable | Yes | No |
| Free domain check, no login | Yes | Partial |
llms.txt & the AI-readable layer
Telling models what your business is, in the format they read — and controlling what they're allowed to use.
| Feature | Amrut AI | Ahrefs |
|---|---|---|
| Generate llms.txt automatically | Yes | No |
| GA4-verified domain ownership before editing | Yes | No |
| Edit, version & roll back llms.txt | Yes | No |
| Live preview & one-click download | Yes | No |
| Control which AI models may use your content | Yes | No |
| Define allowed & restricted pages for AI | Yes | No |
| Structured company & product metadata for AI | Yes | No |
| Target-audience definition for LLMs | Yes | No |
| Competitor context written for LLMs | Yes | No |
| robots.txt & sitemap.xml generators that improve your real fileFetches what you already serve, then improves it — instead of overwriting it. | Yes | No |
| Block or allow AI crawlers from a rule builder | Yes | No |
Backlinks
Link quality, spam risk and growth over time.
| Feature | Amrut AI | Ahrefs |
|---|---|---|
| Total backlinks & referring domains | Yes | Yes |
| Dofollow vs nofollow split | Yes | Yes |
| New & lost backlink detection | Yes | Yes |
| Anchor-text analysis | Yes | Yes |
| Spam score per backlink | Yes | Yes |
| Domain rank & page rank | Yes | Yes |
| Linking-country detection | Yes | Yes |
| CSV export | Yes | Yes |
| Backlink index sizeNot a claim we'll inflate — see the honest section below. | Good coverage | Best in class |
Keyword research & rank tracking
Volume, difficulty, intent — and what your competitors already rank for.
| Feature | Amrut AI | Ahrefs |
|---|---|---|
| Keyword discovery from a URL | Yes | Yes |
| Search volume, CPC & competition level | Yes | Yes |
| Monthly search-trend charts | Yes | Yes |
| Long-tail & question variants | Yes | Yes |
| Ranked keywords for any domain, with position & URL | Yes | Yes |
| Who ranks for a term, with traffic & authority | Yes | Yes |
| Country & language filtering | Yes | Yes |
| CSV export | Yes | Yes |
| AI intent classification | Yes | Partial |
| AI content-gap detection | Yes | Yes |
| Keyword database sizeLegacy suites have spent a decade building these indexes. We say so below. | Sufficient for most markets | Industry-leading |
Site audit & on-page
Everything a technical audit should flag — plus whether an AI model can read the page.
| Feature | Amrut AI | Ahrefs |
|---|---|---|
| Overall SEO & website health score | Yes | Yes |
| Critical issue detection | Yes | Yes |
| Core Web Vitals (LCP, CLS, INP) | Yes | Yes |
| Accessibility score | Yes | Partial |
| HTTPS & security checks | Yes | Yes |
| robots.txt & sitemap.xml checks | Yes | Yes |
| Internal & external link analysis | Yes | Yes |
| Image alt-attribute audit | Yes | Yes |
| Heading structure analysis (H1–H3) | Yes | Yes |
| AI heading-structure suggestions | Yes | No |
| LLM readiness detection | Yes | No |
| AI SEO fixes written for each issue | Yes | Partial |
Your own data: GA4 & Search Console
The only source of truth on whether AI search is actually sending you people.
| Feature | Amrut AI | Ahrefs |
|---|---|---|
| Native GA4 connection | Yes | Partial |
| Native Search Console connection | Yes | Yes |
| AI referral traffic split by engineHow much traffic ChatGPT, Perplexity and Gemini actually sent you. | Yes | No |
| Landing pages per AI engine | Yes | No |
| Query performance, CTR & position | Yes | Yes |
| Month-over-month change | Yes | Yes |
| Ranking opportunities (positions 11–30) | Yes | Yes |
| CTR & content-refresh recommendations | Yes | Partial |
| Country breakdown & global user map | Yes | Yes |
Content & competitor intelligence
Finding the gap, then filling it.
| Feature | Amrut AI | Ahrefs |
|---|---|---|
| AI content generator | 12 formats, 7 tones, 6 languages | No |
| Keyword-guided SEO content briefs | Yes | Partial |
| Readability scoring & reading time | Yes | No |
| Auto-detected competitors | Yes | Yes |
| Side-by-side SEO comparison | Yes | Yes |
| AI company profile — leadership, products, milestones | Yes | No |
| Competitor Google Ads — copy, dates, targeting | Yes | Partial |
| Ads strategy gap & winning-pattern analysis | Yes | No |
| YouTube trends, keywords & Shorts topics | Yes | Partial |
| Ask AI, grounded in your own site data, with sources | Yes | No |
Pricing, access & fine print
What it costs, what you're locked into, and what happens at renewal.
| Feature | Amrut AI | Ahrefs |
|---|---|---|
| Entry price | $19.99/mo SEO suite · $99/mo AI visibility | $29/mo Starter, $129/mo Lite |
| Free tier | Yes — no card required | Ahrefs Free / Webmaster Tools |
| Try without talking to sales | Yes | Yes |
| Self-serve signup | Yes | Yes |
| Seats included | Unlimited on paid plans | 1 on Lite, extra seats billed |
| Annual contract required | No — monthly available | Monthly available |
| API accessOn request for paid plans. | Partial | Yes |
| CSV / report export | Yes | Yes |
| Human onboarding & strategy reviews | Pro & Growth | Enterprise only |
| SOC 2 Type IIHonest answer: not yet certified. | No | Yes |
| SSO / SAML | No | Yes |
The honest part
Where Ahrefs is genuinely better than us
Every comparison page claims to win everything, which is why nobody believes them. These are the reasons we lose deals to Ahrefs, written the way we would say them on a call.
The best backlink index there is
This is not close. Ahrefs' crawler and link database, and the freshness of new/lost link detection, are the benchmark the rest of the industry is measured against. If link building is your primary channel, Ahrefs earns its price.
Prompt-volume research at a scale we don't have
Brand Radar can research brands across a very large database of observed organic AI prompts. That kind of aggregate prompt-demand data is a genuine advantage over building your own prompt set from scratch.
Mature API and enterprise footing
A well-documented API, SOC 2, SSO and a support org built for large teams. Our API is available on request and we are not SOC 2 certified yet.
The difference that matters
Every tool here gives you a number. One of them gives you the month's work.
Ahrefs is a research platform, and a good one. Amrut AI is a research platform plus the plan you execute against it.
A plan, regenerated monthly
P1/P2/P3 actions with an estimated visibility lift on each, the target AI models named per action, and a week 1–4 content calendar across nine channels. Every task carries its own outline, format, keyword and how-to.
AI crawlability, diagnosed
Live GPTBot, ClaudeBot and PerplexityBot activity, Google-Extended, CCBot and Bytespider detection, which pages each agent can reach, and exactly what in your robots.txt is blocking them.
The llms.txt engine
Generate, edit, version and roll back llms.txt with GA4-verified domain ownership — plus robots.txt and sitemap generators that improve the file you already serve instead of overwriting it.
The SEO platform, included
Technical audits, keyword research, ranked keywords for any domain, backlinks, rank tracking, competitor Google Ads intelligence, and native GA4 and Search Console with AI referrals split by engine.
Switching
Moving from Ahrefs, without a migration project
There is nothing to import. Amrut AI reads your live site, your GA4 and your Search Console — so a fair side-by-side takes an afternoon, not a quarter.
- 01
Run the free scan
Enter your domain and the same competitors you track in Ahrefs. No card, no call. You get a Visibility Score, sentiment, citations and a sample action plan.
- 02
Compare the same week
Keep Ahrefs running. Compare the two reports on the same domain in the same week — that is the only benchmark that means anything.
- 03
Keep the one that ships work
Connect GA4 and Search Console, take the first Monthly Growth Plan, and judge us on whether the next scan moved.
FAQ
Ahrefs vs Amrut AI: common questions
Is Amrut AI a real Ahrefs alternative?
For audits, keyword research, ranked keywords, rank tracking, competitor intelligence and reporting — yes, at $19.99/mo versus $129/mo for Ahrefs Lite. For backlink research specifically, Ahrefs' index is better than ours and we would not tell you otherwise. Many teams run Amrut AI as the daily platform and keep a single Ahrefs seat for deep link work.
How much does AI visibility tracking cost on Ahrefs versus Amrut AI?
On Ahrefs, Brand Radar AI is a standalone subscription from $199/mo, and tracking your own custom prompts is a further add-on priced from $50 to $250/mo depending on volume. On Amrut AI, daily AI-visibility monitoring across ChatGPT, Gemini, Perplexity and Google AI Mode starts at $99/mo including 50 prompts per day and 5 tracked competitors, and there is a free one-time scan with no card.
What does Amrut AI's AI visibility do that Brand Radar doesn't?
Three things. It stores the complete AI response text for every prompt and engine, so you can read exactly what the model said rather than a mention count. It scores sentiment on each individual answer. And it separately audits AI-crawler access — live GPTBot, ClaudeBot and PerplexityBot activity, which pages they can reach, and what in your robots.txt is blocking them.
Does Ahrefs give you a plan to act on?
No, and it does not claim to — Ahrefs is a data platform, and an excellent one. Amrut AI generates a Monthly Growth Plan: a prioritised P1/P2/P3 action list with an estimated visibility lift per item, target AI models named per action, and a week-by-week content calendar across nine channels with an outline and how-to on every task.
Is Ahrefs' free tier enough?
Ahrefs Webmaster Tools is genuinely useful for auditing a site you own and checking its backlinks, and it is free. It will not let you research competitors properly, and it does not cover AI visibility. Amrut AI's free tier covers a website analysis, the llms.txt generator, robots.txt and sitemap tools, and a free one-time AI-visibility scan.
Can I keep both?
That is the most common setup among teams that switch. Keep one Ahrefs seat for link intelligence, run Amrut AI for AI visibility, audits, reporting and the monthly plan. It usually still costs less than the Ahrefs plus Brand Radar plus prompt-pack stack.
Keep comparing
Other tools people weigh against Amrut AI
Same format, same honesty, same date.
- Semrush vs Amrut AILegacy SEO suite with an AI-visibility add-on
- Moz vs Amrut AIThe classic SEO suite — strong fundamentals, thin AI layer
- Ubersuggest vs Amrut AICheap, simple keyword research — and a famous lifetime deal
- Profound vs Amrut AIThe category's best-funded AI-visibility platform
- Peec AI vs Amrut AIEuropean AI-search analytics built for marketing teams
- AthenaHQ vs Amrut AIYC-backed AEO command centre aimed at enterprise brands
How this comparison was made
Every Ahrefs price and limit on this page was read from Ahrefs's own public pricing and product pages on 3 September 2026 and is quoted as published, including annual-billing caveats. Amrut AI's rows are taken from the shipped product, not the roadmap. Where Ahrefs does not publish a capability, the table says Not disclosed instead of assuming a no. Where Ahrefs is better, it says so.
This is a vendor comparison written by Amrut AI, so read it as such — and verify the prices yourself at the links below. Found something out of date or wrong? Tell us and we will correct it.