Bluefish AI vs Amrut AI
Closed-pilot GEO platform with proprietary influence metrics
Bluefish AI monitors how brands appear across ChatGPT, Perplexity, Google AI Overviews and Gemini and scores them on two proprietary metrics — Impact Score, which measures how closely cited content aligns with the AI's answer, and Influence Rank, an aggregate of overall influence across platforms. It also runs AI advertising campaigns. The practical obstacle for most buyers is access: pricing is quote-based and the platform has been running as a closed pilot, so you cannot simply sign up and test it. Amrut AI is available immediately, publishes its prices from $99/mo, covers four engines with a free scan first, and adds a full SEO platform, llms.txt tooling and a monthly action plan.
- Bluefish is quote-based and has operated as a closed pilot — you may not be able to buy it at all right now.
- Its Impact Score and Influence Rank are a thoughtful attempt to measure citation influence, not just mentions.
- Amrut AI is self-serve from $99/mo with a free scan, and includes SEO plus a monthly execution plan.
The short answer
Which one should you actually buy?
No tool wins every row. Here is the honest split, so you can stop reading early if Bluefish AI is the right answer for you.
Choose Amrut AI if…
- You want to start today, at a published price, without waiting on pilot access.
- You want organic AI visibility plus the SEO platform that feeds it, in one subscription.
- You want the monthly plan and content calendar, not just proprietary scores.
Choose Bluefish AI if…
- You have pilot access and want its Impact Score and Influence Rank framing specifically.
- You want AI advertising alongside monitoring, and organic-only tooling isn't enough.
- You want a design partnership with an early-stage vendor and the influence over roadmap that brings.
At a glance
Bluefish AI vs Amrut AI: the eight rows that matter
Everything else on this page is detail on these.
| Amrut AI | Bluefish AI | |
|---|---|---|
| AvailabilityAmrut AI | Open, self-serve today | Closed pilot / quote-based |
| PricingAmrut AI | $99/mo, published | Not disclosed |
| Free scan without a cardAmrut AI | Yes | No |
| Engines tracked | 4 — ChatGPT, Gemini, Perplexity, AI Mode | 4 — ChatGPT, Perplexity, AI Overviews, Gemini |
| Proprietary influence scoringBluefish AI | Visibility score & share of voice | Impact Score & Influence Rank |
| AI advertisingBluefish AI | No | Yes |
| Traditional SEO suite includedAmrut AI | Yes, full platform | No |
| Monthly action plan & content calendarAmrut AI | Yes | Not documented |
Pricing
What Bluefish AI and Amrut AI actually cost
Published prices only, checked on 3 September 2026. Vendors reprice often — the sources are linked at the bottom of this page.
Amrut AI
- Free scan
- $0
- Starter
- $99/mo
- Pro
- $249/mo
- Growth
- $599/mo
One-time AI-visibility scan. No card.
50 prompts per day, 5 tracked competitors, all 4 engines.
100 prompts/day, 10 competitors, 1,200 research prompts, 30-min monthly strategy review.
150 prompts/day, 15 competitors, priority scanning, white-label reports, weekly reviews.
The SEO platform — audits, keywords, backlinks, rank tracking, GA4 and Search Console — is a separate $19.99/mo subscription, so AI visibility plus the full SEO suite is $118.99/mo all in.
Bluefish AI
- All plans
- Not disclosed
Quote-based, with access reported as a closed pilot. Confirm availability before planning around it.
Because Bluefish has been operating a closed pilot with quote-based pricing, a like-for-like cost comparison is not possible and access itself may be the deciding factor.
Feature by feature
79 features compared, grouped by what you're buying
Amrut AI leads on 54 of 79 rows. The rows where Bluefish AI leads are marked, and anything we could not verify says so rather than guessing.
AI visibility tracking (GEO / AEO)
Measuring how often AI engines recommend you, against whom, and in what tone.
| Feature | Amrut AI | Bluefish AI |
|---|---|---|
| AI engines monitoredThe four that actually send buying traffic. Depth over engine count. | ChatGPT, Gemini, Perplexity, Google AI Mode | ChatGPT, Perplexity, Google AI Overviews, Gemini |
| Visibility score per engine | Yes | Impact Score & Influence Rank |
| Share of voice vs named competitors | Yes | Yes |
| Sentiment scored on every AI response | Yes | Yes |
| Full AI response text stored, never summarisedYou can read the exact answer the model gave, per engine, per day. | Yes | Partial |
| Citation & source-domain tracking | Yes | Yes |
| Competitor dominance matrixWho owns which prompt, at a glance. | Yes | Partial |
| Per-prompt coverage & gap detection | Yes | Partial |
| Scan frequency | Daily, automatic | Not disclosed |
| Prompts tracked | 50–150 per day, by plan | Not disclosed |
| AI-written executive summary | Yes | Partial |
| Scan history with per-run engine breakdown | Yes | Partial |
| Country & language targeting | Yes | Not disclosed |
| White-label / brandable reports | Growth plan | Not disclosed |
| Free scan without a card | Yes | No |
The work, not just the score
Every tool on this page can tell you that your visibility is low. This is the part that tells you what to publish on Tuesday.
| Feature | Amrut AI | Bluefish AI |
|---|---|---|
| Monthly Growth Plan, regenerated automaticallyA fresh prioritised plan every month, on your signup anniversary. | Yes | No |
| Prioritised AEO/GEO action plan (P1 / P2 / P3) | Yes | Partial |
| Estimated visibility lift % per actionSo you can argue the roadmap with a number attached. | Yes | Partial |
| Target AI models named per action | Yes | Partial |
| Week 1–4 content rollout calendar | Yes | No |
| Channels planned | 9 — blog, comparison, YouTube, Reels/TikTok, LinkedIn, Meta, Reddit/Quora, Wikipedia, Medium | Paid AI placements |
| Per-task outline, format, target keyword & how-to | Yes | No |
| Track tasks To-do → In progress → Resolved | Yes | No |
| Add, edit & delete your own calendar tasks | Yes | No |
| Generate the content for a task with AI, in place | Yes | Partial |
| Request a task from the Amrut AI team | Yes | Partial |
| Next scan measures whether the plan workedThe loop closes. Recommendation → work → measured change. | Yes | Partial |
The traditional SEO platform underneath
AI search is where the growth is. Google is still where the volume is. You should not need two subscriptions for that.
| Feature | Amrut AI | Bluefish AI |
|---|---|---|
| Full technical SEO audit & health score | Yes | No |
| Core Web Vitals (LCP, CLS, INP) | Yes | No |
| Keyword research — volume, CPC, competition, trend | Yes | No |
| Ranked keywords for any domain | Yes | No |
| AI intent classification of keywords | Yes | No |
| Backlink profile — spam score, anchors, new/lost | Yes | No |
| Google rank tracking & quick-win detection | Yes | No |
| Live SERP snippet simulator | Yes | No |
| Auto-detected competitors & side-by-side SEO scores | Yes | Partial |
| Competitor Google Ads intelligence | Yes | AI conversation ads |
| AI company-profile intelligence on any domain | Yes | No |
| YouTube trends & keyword finder | Yes | No |
| AI content generator (12 formats, 6 languages) | Yes | Partial |
| Free everyday tools — no card, no login | Yes | No |
AI crawlability & agent analytics
If GPTBot can't fetch the page, nothing else on this list matters.
| Feature | Amrut AI | Bluefish AI |
|---|---|---|
| Live AI bot activity (GPTBot, ClaudeBot, PerplexityBot) | Yes | No |
| Google-Extended, CCBot & Bytespider detection | Yes | No |
| Which pages AI crawlers can and can't reach | Yes | No |
| AI-bot robots.txt blocking diagnostics | Yes | No |
| Crawl frequency per AI agent | Yes | No |
| Prescribed fixes to make the site AI-readable | Yes | No |
| Free domain check, no login | Yes | No |
llms.txt & the AI-readable layer
Telling models what your business is, in the format they read — and controlling what they're allowed to use.
| Feature | Amrut AI | Bluefish AI |
|---|---|---|
| Generate llms.txt automatically | Yes | No |
| GA4-verified domain ownership before editing | Yes | No |
| Edit, version & roll back llms.txt | Yes | No |
| Live preview & one-click download | Yes | No |
| Control which AI models may use your content | Yes | No |
| Define allowed & restricted pages for AI | Yes | No |
| Structured company & product metadata for AI | Yes | No |
| Target-audience definition for LLMs | Yes | No |
| Competitor context written for LLMs | Yes | No |
| robots.txt & sitemap.xml generators that improve your real fileFetches what you already serve, then improves it — instead of overwriting it. | Yes | No |
| Block or allow AI crawlers from a rule builder | Yes | No |
Your own data: GA4 & Search Console
The only source of truth on whether AI search is actually sending you people.
| Feature | Amrut AI | Bluefish AI |
|---|---|---|
| Native GA4 connection | Yes | Not disclosed |
| Native Search Console connection | Yes | Not disclosed |
| AI referral traffic split by engineHow much traffic ChatGPT, Perplexity and Gemini actually sent you. | Yes | Not disclosed |
| Landing pages per AI engine | Yes | Not disclosed |
| Query performance, CTR & position | Yes | No |
| Month-over-month change | Yes | No |
| Ranking opportunities (positions 11–30) | Yes | No |
| CTR & content-refresh recommendations | Yes | No |
| Country breakdown & global user map | Yes | Not disclosed |
Pricing, access & fine print
What it costs, what you're locked into, and what happens at renewal.
| Feature | Amrut AI | Bluefish AI |
|---|---|---|
| Entry price | $19.99/mo SEO suite · $99/mo AI visibility | Not disclosed |
| Free tier | Yes — no card required | No |
| Try without talking to sales | Yes | No |
| Self-serve signup | Yes | No |
| Seats included | Unlimited on paid plans | Not disclosed |
| Annual contract required | No — monthly available | Not disclosed |
| API accessOn request for paid plans. | Partial | Not disclosed |
| CSV / report export | Yes | Not disclosed |
| Human onboarding & strategy reviews | Pro & Growth | Yes |
| SOC 2 Type IIHonest answer: not yet certified. | No | Not disclosed |
| SSO / SAML | No | Not disclosed |
The honest part
Where Bluefish AI is genuinely better than us
Every comparison page claims to win everything, which is why nobody believes them. These are the reasons we lose deals to Bluefish AI, written the way we would say them on a call.
Impact Score is a smarter question than mention counting
Measuring how closely a cited source aligns with what the model actually said is a more useful signal than counting mentions, and it is a genuinely good idea. Amrut AI tracks citation source domains and full response text so you can make that judgement yourself, but we do not compute an equivalent single alignment score.
Monitoring plus paid placement in one platform
Bluefish pairs visibility tracking with AI ad campaigns. Amrut AI is organic-only. If you intend to buy your way into AI answers as well as earn your way in, that combination has real value.
Early-stage partnership upside
A closed pilot means small cohorts and direct access to the team. For a brand that wants to shape a product around its own reporting needs, that is an advantage a self-serve platform cannot offer.
The difference that matters
Every tool here gives you a number. One of them gives you the month's work.
Bluefish AI and Amrut AI both measure how AI engines describe you. Only one then tells you what to publish, where, and in what order.
A plan, regenerated monthly
P1/P2/P3 actions with an estimated visibility lift on each, the target AI models named per action, and a week 1–4 content calendar across nine channels. Every task carries its own outline, format, keyword and how-to.
AI crawlability, diagnosed
Live GPTBot, ClaudeBot and PerplexityBot activity, Google-Extended, CCBot and Bytespider detection, which pages each agent can reach, and exactly what in your robots.txt is blocking them.
The llms.txt engine
Generate, edit, version and roll back llms.txt with GA4-verified domain ownership — plus robots.txt and sitemap generators that improve the file you already serve instead of overwriting it.
The SEO platform, included
Technical audits, keyword research, ranked keywords for any domain, backlinks, rank tracking, competitor Google Ads intelligence, and native GA4 and Search Console with AI referrals split by engine.
Switching
Moving from Bluefish AI, without a migration project
There is nothing to import. Amrut AI reads your live site, your GA4 and your Search Console — so a fair side-by-side takes an afternoon, not a quarter.
- 01
Run the free scan
Enter your domain and the same competitors you track in Bluefish AI. No card, no call. You get a Visibility Score, sentiment, citations and a sample action plan.
- 02
Compare the same week
Keep Bluefish AI running. Compare the two reports on the same domain in the same week — that is the only benchmark that means anything.
- 03
Keep the one that ships work
Connect GA4 and Search Console, take the first Monthly Growth Plan, and judge us on whether the next scan moved.
FAQ
Bluefish AI vs Amrut AI: common questions
Can I sign up for Bluefish AI today?
Possibly not. Bluefish has been reported as running a closed pilot with quote-based pricing, which means access is granted rather than purchased. Amrut AI is open: you can run a free one-time AI-visibility scan on your domain without a card and subscribe from $99/mo the same day.
How much does Bluefish AI cost?
Bluefish does not publish pricing — it is quote-based, so the number depends on a sales conversation. Amrut AI publishes its full price list: free one-time scan, $99/mo Starter, $249/mo Pro, $599/mo Growth, and the SEO suite at $19.99/mo.
What are Impact Score and Influence Rank?
They are Bluefish's proprietary metrics. Impact Score measures how closely cited content aligns with the AI's actual answer; Influence Rank aggregates overall influence across AI platforms. Both are more sophisticated framings than raw mention counts. Amrut AI reports a Visibility Score per engine, share of voice against named competitors, per-answer sentiment, and every citation source domain plus the full response text, so you can see the underlying evidence rather than a single composite.
Is Amrut AI a good Bluefish AI alternative?
Yes, especially on availability and scope. You get daily monitoring across ChatGPT, Gemini, Perplexity and Google AI Mode with full stored responses, sentiment and citation tracking, plus a complete traditional SEO platform, llms.txt generation and versioning, AI-crawler diagnostics, and a Monthly Growth Plan with a nine-channel content calendar — self-serve, at a published price.
Does Amrut AI run AI ad campaigns?
No. Amrut AI is organic-only: it measures earned visibility and gives you the technical and content work to improve it. Bluefish pairs monitoring with paid placement inside AI conversations, and if paid AI media is part of your plan, that is a real capability we do not have.
Which should I evaluate first?
Start with the one you can actually use. Run Amrut AI's free scan this week to get a baseline of how ChatGPT, Gemini, Perplexity and Google AI Mode describe you, and request Bluefish pilot access in parallel. If access comes through, compare the two on the same domain.
Keep comparing
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How this comparison was made
Every Bluefish AI price and limit on this page was read from Bluefish AI's own public pricing and product pages on 3 September 2026 and is quoted as published, including annual-billing caveats. Amrut AI's rows are taken from the shipped product, not the roadmap. Where Bluefish AI does not publish a capability, the table says Not disclosed instead of assuming a no. Where Bluefish AI is better, it says so.
This is a vendor comparison written by Amrut AI, so read it as such — and verify the prices yourself at the links below. Found something out of date or wrong? Tell us and we will correct it.