Brandlight vs Amrut AI
Enterprise AEO for multi-brand, multi-region portfolios
Brandlight is built for CMOs running global brand portfolios: visibility and sentiment across ChatGPT, Gemini, Perplexity, Copilot and Grok, a technical-health module for AI crawler access, content optimisation, a partnerships module that identifies which third-party publishers actually influence AI answers, agentic commerce positioning, ad analysis inside AI answers, and an enterprise HQ view spanning brands and regions. It is SOC 2 Type II, demo-only on pricing, and positions itself as the enterprise choice. Amrut AI is self-serve from $99/mo with a free scan, tracks four engines daily with full stored responses, and adds a complete traditional SEO platform, a versioned llms.txt engine and a prioritised monthly plan with a nine-channel content calendar.
- Brandlight is demo-only enterprise pricing; Amrut AI is $99/mo published, self-serve, free scan first.
- Brandlight's partnerships module — which publishers move AI answers — has no equivalent in Amrut AI.
- Amrut AI includes the SEO platform and the monthly execution plan in the same subscription.
The short answer
Which one should you actually buy?
No tool wins every row. Here is the honest split, so you can stop reading early if Brandlight is the right answer for you.
Choose Amrut AI if…
- You are one brand, or a handful, and a published $99/mo price beats a quote.
- You want AI visibility, technical AI readiness and traditional SEO in one place rather than a specialist add-on.
- You want the monthly plan with named tasks, channels and estimated lift.
Choose Brandlight if…
- You manage many brands across many regions and need a consolidated HQ view with per-region insight.
- You need to know which third-party publishers influence AI answers about you — the partnerships module is genuinely differentiated.
- Your procurement requires SOC 2 Type II, white-glove support and multi-region deployment.
At a glance
Brandlight vs Amrut AI: the eight rows that matter
Everything else on this page is detail on these.
| Amrut AI | Brandlight | |
|---|---|---|
| PricingAmrut AI | $99/mo, published | Not disclosed — demo required |
| Self-serve signupAmrut AI | Yes | No |
| Free scan without a cardAmrut AI | Yes | No |
| Engines trackedBrandlight | 4 — ChatGPT, Gemini, Perplexity, AI Mode | 5 — adds Copilot & Grok |
| Publisher / partnerships influenceBrandlight | Citation domains only | Dedicated module |
| Multi-brand, multi-region HQ viewBrandlight | One brand per subscription | Yes |
| Traditional SEO suite includedAmrut AI | Yes, full platform | No |
| Monthly action plan & content calendarAmrut AI | Yes | Content guidance only |
Pricing
What Brandlight and Amrut AI actually cost
Published prices only, checked on 3 September 2026. Vendors reprice often — the sources are linked at the bottom of this page.
Amrut AI
- Free scan
- $0
- Starter
- $99/mo
- Pro
- $249/mo
- Growth
- $599/mo
One-time AI-visibility scan. No card.
50 prompts per day, 5 tracked competitors, all 4 engines.
100 prompts/day, 10 competitors, 1,200 research prompts, 30-min monthly strategy review.
150 prompts/day, 15 competitors, priority scanning, white-label reports, weekly reviews.
The SEO platform — audits, keywords, backlinks, rank tracking, GA4 and Search Console — is a separate $19.99/mo subscription, so AI visibility plus the full SEO suite is $118.99/mo all in.
Brandlight
- All plans
- Not disclosed
Demo-led enterprise pricing. Expect annual contracts and per-brand or per-region scoping.
Brandlight publishes no pricing, so cost cannot be compared directly. What is comparable: you can start Amrut AI today at a published price without a demo.
Feature by feature
79 features compared, grouped by what you're buying
Amrut AI leads on 46 of 79 rows. The rows where Brandlight leads are marked, and anything we could not verify says so rather than guessing.
AI visibility tracking (GEO / AEO)
Measuring how often AI engines recommend you, against whom, and in what tone.
| Feature | Amrut AI | Brandlight |
|---|---|---|
| AI engines monitoredThe four that actually send buying traffic. Depth over engine count. | ChatGPT, Gemini, Perplexity, Google AI Mode | ChatGPT, Gemini, Perplexity, Copilot, Grok |
| Visibility score per engine | Yes | Yes |
| Share of voice vs named competitors | Yes | Yes |
| Sentiment scored on every AI response | Yes | Yes |
| Full AI response text stored, never summarisedYou can read the exact answer the model gave, per engine, per day. | Yes | Partial |
| Citation & source-domain tracking | Yes | Yes |
| Competitor dominance matrixWho owns which prompt, at a glance. | Yes | Yes |
| Per-prompt coverage & gap detection | Yes | Yes |
| Scan frequency | Daily, automatic | Continuous |
| Prompts tracked | 50–150 per day, by plan | Not disclosed |
| AI-written executive summary | Yes | Yes |
| Scan history with per-run engine breakdown | Yes | Yes |
| Country & language targeting | Yes | Multi-region |
| White-label / brandable reports | Growth plan | Partial |
| Free scan without a card | Yes | No |
The work, not just the score
Every tool on this page can tell you that your visibility is low. This is the part that tells you what to publish on Tuesday.
| Feature | Amrut AI | Brandlight |
|---|---|---|
| Monthly Growth Plan, regenerated automaticallyA fresh prioritised plan every month, on your signup anniversary. | Yes | No |
| Prioritised AEO/GEO action plan (P1 / P2 / P3) | Yes | Partial |
| Estimated visibility lift % per actionSo you can argue the roadmap with a number attached. | Yes | Partial |
| Target AI models named per action | Yes | Partial |
| Week 1–4 content rollout calendar | Yes | No |
| Channels planned | 9 — blog, comparison, YouTube, Reels/TikTok, LinkedIn, Meta, Reddit/Quora, Wikipedia, Medium | Content + publisher partnerships |
| Per-task outline, format, target keyword & how-to | Yes | Partial |
| Track tasks To-do → In progress → Resolved | Yes | No |
| Add, edit & delete your own calendar tasks | Yes | No |
| Generate the content for a task with AI, in place | Yes | Partial |
| Request a task from the Amrut AI team | Yes | Yes |
| Next scan measures whether the plan workedThe loop closes. Recommendation → work → measured change. | Yes | Partial |
The traditional SEO platform underneath
AI search is where the growth is. Google is still where the volume is. You should not need two subscriptions for that.
| Feature | Amrut AI | Brandlight |
|---|---|---|
| Full technical SEO audit & health score | Yes | Partial |
| Core Web Vitals (LCP, CLS, INP) | Yes | No |
| Keyword research — volume, CPC, competition, trend | Yes | No |
| Ranked keywords for any domain | Yes | No |
| AI intent classification of keywords | Yes | Partial |
| Backlink profile — spam score, anchors, new/lost | Yes | Publisher influence, not links |
| Google rank tracking & quick-win detection | Yes | No |
| Live SERP snippet simulator | Yes | No |
| Auto-detected competitors & side-by-side SEO scores | Yes | Partial |
| Competitor Google Ads intelligence | Yes | Ads inside AI answers |
| AI company-profile intelligence on any domain | Yes | Partial |
| YouTube trends & keyword finder | Yes | No |
| AI content generator (12 formats, 6 languages) | Yes | Partial |
| Free everyday tools — no card, no login | Yes | No |
AI crawlability & agent analytics
If GPTBot can't fetch the page, nothing else on this list matters.
| Feature | Amrut AI | Brandlight |
|---|---|---|
| Live AI bot activity (GPTBot, ClaudeBot, PerplexityBot) | Yes | Partial |
| Google-Extended, CCBot & Bytespider detection | Yes | Partial |
| Which pages AI crawlers can and can't reach | Yes | Yes |
| AI-bot robots.txt blocking diagnostics | Yes | Yes |
| Crawl frequency per AI agent | Yes | Not disclosed |
| Prescribed fixes to make the site AI-readable | Yes | Yes |
| Free domain check, no login | Yes | No |
llms.txt & the AI-readable layer
Telling models what your business is, in the format they read — and controlling what they're allowed to use.
| Feature | Amrut AI | Brandlight |
|---|---|---|
| Generate llms.txt automatically | Yes | Partial |
| GA4-verified domain ownership before editing | Yes | No |
| Edit, version & roll back llms.txt | Yes | No |
| Live preview & one-click download | Yes | No |
| Control which AI models may use your content | Yes | Partial |
| Define allowed & restricted pages for AI | Yes | Partial |
| Structured company & product metadata for AI | Yes | Partial |
| Target-audience definition for LLMs | Yes | Partial |
| Competitor context written for LLMs | Yes | Partial |
| robots.txt & sitemap.xml generators that improve your real fileFetches what you already serve, then improves it — instead of overwriting it. | Yes | No |
| Block or allow AI crawlers from a rule builder | Yes | Partial |
Your own data: GA4 & Search Console
The only source of truth on whether AI search is actually sending you people.
| Feature | Amrut AI | Brandlight |
|---|---|---|
| Native GA4 connection | Yes | Not disclosed |
| Native Search Console connection | Yes | Not disclosed |
| AI referral traffic split by engineHow much traffic ChatGPT, Perplexity and Gemini actually sent you. | Yes | Partial |
| Landing pages per AI engine | Yes | Partial |
| Query performance, CTR & position | Yes | No |
| Month-over-month change | Yes | No |
| Ranking opportunities (positions 11–30) | Yes | No |
| CTR & content-refresh recommendations | Yes | No |
| Country breakdown & global user map | Yes | Yes |
Pricing, access & fine print
What it costs, what you're locked into, and what happens at renewal.
| Feature | Amrut AI | Brandlight |
|---|---|---|
| Entry price | $19.99/mo SEO suite · $99/mo AI visibility | Not disclosed |
| Free tier | Yes — no card required | No |
| Try without talking to sales | Yes | No |
| Self-serve signup | Yes | No |
| Seats included | Unlimited on paid plans | Enterprise |
| Annual contract required | No — monthly available | Annual, expected |
| API accessOn request for paid plans. | Partial | Not disclosed |
| CSV / report export | Yes | Yes |
| Human onboarding & strategy reviews | Pro & Growth | Yes |
| SOC 2 Type IIHonest answer: not yet certified. | No | Yes |
| SSO / SAML | No | Not disclosed |
The honest part
Where Brandlight is genuinely better than us
Every comparison page claims to win everything, which is why nobody believes them. These are the reasons we lose deals to Brandlight, written the way we would say them on a call.
The partnerships module is a real gap on our side
Identifying the third-party publishers and sources that actually shape AI answers about your brand, and measuring their impact, turns AI visibility into a PR and partnerships programme. Amrut AI shows you every citation source domain in the AI responses, but we do not model publisher influence or manage that motion for you.
Multi-brand, multi-region enterprise architecture
An HQ view across brands and regions, SOC 2 Type II, white-glove support and per-region engine insight. Amrut AI scopes a subscription to one brand or domain and is not SOC 2 certified. For a global portfolio, that is a structural difference, not a feature gap.
Ad analysis and agentic commerce
Measuring paid placements inside AI answers and positioning a brand in AI agent decision-making are forward-looking modules aimed at where commerce is going. We do neither.
The difference that matters
Every tool here gives you a number. One of them gives you the month's work.
Brandlight and Amrut AI both measure how AI engines describe you. Only one then tells you what to publish, where, and in what order.
A plan, regenerated monthly
P1/P2/P3 actions with an estimated visibility lift on each, the target AI models named per action, and a week 1–4 content calendar across nine channels. Every task carries its own outline, format, keyword and how-to.
AI crawlability, diagnosed
Live GPTBot, ClaudeBot and PerplexityBot activity, Google-Extended, CCBot and Bytespider detection, which pages each agent can reach, and exactly what in your robots.txt is blocking them.
The llms.txt engine
Generate, edit, version and roll back llms.txt with GA4-verified domain ownership — plus robots.txt and sitemap generators that improve the file you already serve instead of overwriting it.
The SEO platform, included
Technical audits, keyword research, ranked keywords for any domain, backlinks, rank tracking, competitor Google Ads intelligence, and native GA4 and Search Console with AI referrals split by engine.
Switching
Moving from Brandlight, without a migration project
There is nothing to import. Amrut AI reads your live site, your GA4 and your Search Console — so a fair side-by-side takes an afternoon, not a quarter.
- 01
Run the free scan
Enter your domain and the same competitors you track in Brandlight. No card, no call. You get a Visibility Score, sentiment, citations and a sample action plan.
- 02
Compare the same week
Keep Brandlight running. Compare the two reports on the same domain in the same week — that is the only benchmark that means anything.
- 03
Keep the one that ships work
Connect GA4 and Search Console, take the first Monthly Growth Plan, and judge us on whether the next scan moved.
FAQ
Brandlight vs Amrut AI: common questions
How much does Brandlight cost?
Brandlight does not publish pricing — you request a demo and receive a quote, and it is scoped for enterprise brands, so expect annual contracts and per-brand or per-region pricing. Amrut AI publishes everything: a free one-time AI-visibility scan, then $99/mo Starter, $249/mo Pro and $599/mo Growth, with the SEO suite at $19.99/mo.
Is Amrut AI a viable Brandlight alternative?
For a single brand or a small portfolio, yes. You get daily monitoring across ChatGPT, Gemini, Perplexity and Google AI Mode with full stored response text, per-answer sentiment, citation source tracking and a competitor dominance matrix, plus a full traditional SEO platform, a versioned llms.txt engine, AI-crawler diagnostics and a Monthly Growth Plan — self-serve, from $99/mo. For a Fortune 500 portfolio needing an HQ view across brands and regions with SOC 2 Type II, Brandlight is built for that and we are not.
What is Brandlight's partnerships module and does Amrut AI have one?
It identifies which third-party publishers and sources influence AI answers about your brand and measures their impact, so you can prioritise PR and partnerships accordingly. Amrut AI does not have an equivalent module — we surface every citation source domain that appears in the AI responses we collect, and the Monthly Growth Plan includes off-site channels like Reddit, Quora, Wikipedia and Medium, but we do not model publisher influence for you.
Which one tracks more AI engines?
Brandlight, slightly — five engines including Microsoft Copilot and Grok, against Amrut AI's four (ChatGPT, Gemini, Perplexity and Google AI Mode). The more meaningful difference is depth versus breadth: Amrut AI stores the complete response text for every prompt and engine, every day, so you can read exactly what was said rather than a reported score.
Which gives you the work to do?
Brandlight provides content optimisation guidance and publisher recommendations. Amrut AI regenerates a Monthly Growth Plan every month: prioritised P1/P2/P3 actions with an estimated visibility lift each, target AI models named per action, and a week 1–4 content calendar across nine channels where every task carries its own outline, format, target keyword and step-by-step how-to — with statuses you tick off and a next scan that measures whether it worked.
Can I evaluate Amrut AI without a demo?
Yes. Run a free one-time AI-visibility scan on your domain, check which AI crawlers can reach your pages, and generate an llms.txt — no card, no call. That is the practical difference between a self-serve platform and an enterprise sales cycle.
Keep comparing
Other tools people weigh against Amrut AI
Same format, same honesty, same date.
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How this comparison was made
Every Brandlight price and limit on this page was read from Brandlight's own public pricing and product pages on 3 September 2026 and is quoted as published, including annual-billing caveats. Amrut AI's rows are taken from the shipped product, not the roadmap. Where Brandlight does not publish a capability, the table says Not disclosed instead of assuming a no. Where Brandlight is better, it says so.
This is a vendor comparison written by Amrut AI, so read it as such — and verify the prices yourself at the links below. Found something out of date or wrong? Tell us and we will correct it.