Profound vs Amrut AI
The category's best-funded AI-visibility platform
Profound is the most established answer-engine optimisation platform and the one most enterprise teams shortlist first: Answer Engine Insights, Prompt Volumes built on a large observed-prompt dataset, Agent Analytics for AI crawler behaviour, and autonomous Agents that do work for you. It is also the more expensive and narrower purchase. Profound's Starter is $99/mo billed yearly but tracks ChatGPT only, 50 prompts, one seat, one region; three engines and 100 prompts means the $399/mo Growth plan, and nine engines means Enterprise. Amrut AI tracks four engines with 50 prompts a day from $99/mo, adds llms.txt tooling, a full traditional SEO platform and native GA4/Search Console, and generates a prioritised monthly plan with a nine-channel content calendar.
- Profound Starter is $99/mo but ChatGPT-only; multi-engine tracking starts at $399/mo. Amrut AI covers four engines at $99/mo.
- Profound's prompt-volume dataset and Agents are genuinely ahead of us — we say where below.
- Amrut AI is the only one of the two that also gives you audits, keywords, backlinks, GA4/GSC and a monthly execution plan.
The short answer
Which one should you actually buy?
No tool wins every row. Here is the honest split, so you can stop reading early if Profound is the right answer for you.
Choose Amrut AI if…
- You want multi-engine tracking without jumping to a $399/mo tier.
- You want the SEO platform and the AI-visibility platform to be the same subscription.
- You want the monthly plan, the content calendar and the estimated lift per action — not just insight.
Choose Profound if…
- You want the deepest observed prompt-volume data in the category — Profound's dataset is a real moat and useful for prioritising which prompts even matter.
- You need nine answer engines, SSO/SAML, SOC 2 and an enterprise API in a signed contract this quarter.
- You want autonomous agents doing marketing work inside the platform and you have the team to supervise them.
At a glance
Profound vs Amrut AI: the eight rows that matter
Everything else on this page is detail on these.
| Amrut AI | Profound | |
|---|---|---|
| Entry price | $99/mo (free scan first) | $99/mo billed yearly |
| Engines at entry priceAmrut AI | 4 — ChatGPT, Gemini, Perplexity, AI Mode | 1 — ChatGPT only |
| Price for 3+ enginesAmrut AI | $99/mo | $399/mo Growth |
| Max engine coverageProfound | 4 | Up to 9 on Enterprise |
| Observed prompt-volume datasetProfound | No | Yes — Prompt Volumes |
| Traditional SEO suite includedAmrut AI | Yes, full platform | No |
| Monthly action plan & content calendarAmrut AI | Yes | Agent projects, no calendar |
| Free scan without a cardAmrut AI | Yes | Trial on Growth |
Pricing
What Profound and Amrut AI actually cost
Published prices only, checked on 3 September 2026. Vendors reprice often — the sources are linked at the bottom of this page.
Amrut AI
- Free scan
- $0
- Starter
- $99/mo
- Pro
- $249/mo
- Growth
- $599/mo
One-time AI-visibility scan. No card.
50 prompts per day, 5 tracked competitors, all 4 engines.
100 prompts/day, 10 competitors, 1,200 research prompts, 30-min monthly strategy review.
150 prompts/day, 15 competitors, priority scanning, white-label reports, weekly reviews.
The SEO platform — audits, keywords, backlinks, rank tracking, GA4 and Search Console — is a separate $19.99/mo subscription, so AI visibility plus the full SEO suite is $118.99/mo all in.
Profound
- Starter
- $99/mo
- Growth
- $399/mo
- Enterprise
- Custom
Billed yearly. ChatGPT only, 50 prompts, 1 seat, 1 language and region.
Billed yearly. 3 answer engines, 100 prompts, 3 seats, CSV/JSON export.
Up to 9 engines, multiple companies, API, SSO/SAML, SOC 2, Slack support.
Both Starter and Growth headline prices are annual-commitment rates. The practical comparison is Profound Growth at $399/mo against Amrut AI Starter at $99/mo, since one engine is not a viable AI-visibility programme.
Feature by feature
79 features compared, grouped by what you're buying
Amrut AI leads on 51 of 79 rows. The rows where Profound leads are marked, and anything we could not verify says so rather than guessing.
AI visibility tracking (GEO / AEO)
Measuring how often AI engines recommend you, against whom, and in what tone.
| Feature | Amrut AI | Profound |
|---|---|---|
| AI engines monitoredThe four that actually send buying traffic. Depth over engine count. | ChatGPT, Gemini, Perplexity, Google AI Mode | 1 on Starter, 3 on Growth, up to 9 on Enterprise |
| Visibility score per engine | Yes | Yes |
| Share of voice vs named competitors | Yes | Yes |
| Sentiment scored on every AI response | Yes | Yes |
| Full AI response text stored, never summarisedYou can read the exact answer the model gave, per engine, per day. | Yes | Partial |
| Citation & source-domain tracking | Yes | Yes |
| Competitor dominance matrixWho owns which prompt, at a glance. | Yes | Partial |
| Per-prompt coverage & gap detection | Yes | Yes |
| Scan frequency | Daily, automatic | Daily |
| Prompts tracked | 50–150 per day, by plan | 50 (Starter) – 100 (Growth) |
| AI-written executive summary | Yes | Partial |
| Scan history with per-run engine breakdown | Yes | Yes |
| Country & language targeting | Yes | 1 region on Starter |
| White-label / brandable reports | Growth plan | Not disclosed |
| Free scan without a card | Yes | Partial |
The work, not just the score
Every tool on this page can tell you that your visibility is low. This is the part that tells you what to publish on Tuesday.
| Feature | Amrut AI | Profound |
|---|---|---|
| Monthly Growth Plan, regenerated automaticallyA fresh prioritised plan every month, on your signup anniversary. | Yes | Partial |
| Prioritised AEO/GEO action plan (P1 / P2 / P3) | Yes | Partial |
| Estimated visibility lift % per actionSo you can argue the roadmap with a number attached. | Yes | No |
| Target AI models named per action | Yes | No |
| Week 1–4 content rollout calendar | Yes | No |
| Channels planned | 9 — blog, comparison, YouTube, Reels/TikTok, LinkedIn, Meta, Reddit/Quora, Wikipedia, Medium | None — agent tasks, not a calendar |
| Per-task outline, format, target keyword & how-to | Yes | Partial |
| Track tasks To-do → In progress → Resolved | Yes | No |
| Add, edit & delete your own calendar tasks | Yes | No |
| Generate the content for a task with AI, in place | Yes | Partial |
| Request a task from the Amrut AI team | Yes | No |
| Next scan measures whether the plan workedThe loop closes. Recommendation → work → measured change. | Yes | Partial |
The traditional SEO platform underneath
AI search is where the growth is. Google is still where the volume is. You should not need two subscriptions for that.
| Feature | Amrut AI | Profound |
|---|---|---|
| Full technical SEO audit & health score | Yes | No |
| Core Web Vitals (LCP, CLS, INP) | Yes | No |
| Keyword research — volume, CPC, competition, trend | Yes | No |
| Ranked keywords for any domain | Yes | No |
| AI intent classification of keywords | Yes | No |
| Backlink profile — spam score, anchors, new/lost | Yes | No |
| Google rank tracking & quick-win detection | Yes | No |
| Live SERP snippet simulator | Yes | No |
| Auto-detected competitors & side-by-side SEO scores | Yes | Partial |
| Competitor Google Ads intelligence | Yes | No |
| AI company-profile intelligence on any domain | Yes | No |
| YouTube trends & keyword finder | Yes | No |
| AI content generator (12 formats, 6 languages) | Yes | Partial |
| Free everyday tools — no card, no login | Yes | No |
AI crawlability & agent analytics
If GPTBot can't fetch the page, nothing else on this list matters.
| Feature | Amrut AI | Profound |
|---|---|---|
| Live AI bot activity (GPTBot, ClaudeBot, PerplexityBot) | Yes | Yes |
| Google-Extended, CCBot & Bytespider detection | Yes | Yes |
| Which pages AI crawlers can and can't reach | Yes | Yes |
| AI-bot robots.txt blocking diagnostics | Yes | Partial |
| Crawl frequency per AI agent | Yes | Yes |
| Prescribed fixes to make the site AI-readable | Yes | Partial |
| Free domain check, no login | Yes | No |
llms.txt & the AI-readable layer
Telling models what your business is, in the format they read — and controlling what they're allowed to use.
| Feature | Amrut AI | Profound |
|---|---|---|
| Generate llms.txt automatically | Yes | No |
| GA4-verified domain ownership before editing | Yes | No |
| Edit, version & roll back llms.txt | Yes | No |
| Live preview & one-click download | Yes | No |
| Control which AI models may use your content | Yes | No |
| Define allowed & restricted pages for AI | Yes | No |
| Structured company & product metadata for AI | Yes | No |
| Target-audience definition for LLMs | Yes | No |
| Competitor context written for LLMs | Yes | No |
| robots.txt & sitemap.xml generators that improve your real fileFetches what you already serve, then improves it — instead of overwriting it. | Yes | No |
| Block or allow AI crawlers from a rule builder | Yes | No |
Your own data: GA4 & Search Console
The only source of truth on whether AI search is actually sending you people.
| Feature | Amrut AI | Profound |
|---|---|---|
| Native GA4 connection | Yes | Not disclosed |
| Native Search Console connection | Yes | Not disclosed |
| AI referral traffic split by engineHow much traffic ChatGPT, Perplexity and Gemini actually sent you. | Yes | Partial |
| Landing pages per AI engine | Yes | Partial |
| Query performance, CTR & position | Yes | No |
| Month-over-month change | Yes | No |
| Ranking opportunities (positions 11–30) | Yes | No |
| CTR & content-refresh recommendations | Yes | No |
| Country breakdown & global user map | Yes | Partial |
Pricing, access & fine print
What it costs, what you're locked into, and what happens at renewal.
| Feature | Amrut AI | Profound |
|---|---|---|
| Entry price | $19.99/mo SEO suite · $99/mo AI visibility | $99/mo yearly (ChatGPT only) |
| Free tier | Yes — no card required | No |
| Try without talking to sales | Yes | Partial |
| Self-serve signup | Yes | Yes |
| Seats included | Unlimited on paid plans | 1 on Starter, 3 on Growth |
| Annual contract required | No — monthly available | Yearly for headline price |
| API accessOn request for paid plans. | Partial | Enterprise only |
| CSV / report export | Yes | Growth and above |
| Human onboarding & strategy reviews | Pro & Growth | Enterprise only |
| SOC 2 Type IIHonest answer: not yet certified. | No | Yes |
| SSO / SAML | No | Enterprise only |
The honest part
Where Profound is genuinely better than us
Every comparison page claims to win everything, which is why nobody believes them. These are the reasons we lose deals to Profound, written the way we would say them on a call.
Prompt Volumes is a genuine data moat
Profound built a large dataset of real prompts people send AI systems, so it can tell you what is actually being asked in your category before you decide what to track. We generate and rotate prompt sets per project and measure them daily, but we do not have an equivalent aggregate demand dataset. That is a real advantage for them.
Broader engine coverage at the top end
Enterprise Profound tracks up to nine answer engines including Claude, Grok and DeepSeek. Amrut AI focuses on four — ChatGPT, Gemini, Perplexity and Google AI Mode. If your buyers live in Claude or Grok specifically, that matters more than anything else on this page.
Enterprise procurement and agents
SSO/SAML, SOC 2, dedicated Slack support, API access and multi-company tracking, plus autonomous Agents and an AI Marketer that proposes weekly projects. We are not SOC 2 certified and our API is on request.
The difference that matters
Every tool here gives you a number. One of them gives you the month's work.
Profound and Amrut AI both measure how AI engines describe you. Only one then tells you what to publish, where, and in what order.
A plan, regenerated monthly
P1/P2/P3 actions with an estimated visibility lift on each, the target AI models named per action, and a week 1–4 content calendar across nine channels. Every task carries its own outline, format, keyword and how-to.
AI crawlability, diagnosed
Live GPTBot, ClaudeBot and PerplexityBot activity, Google-Extended, CCBot and Bytespider detection, which pages each agent can reach, and exactly what in your robots.txt is blocking them.
The llms.txt engine
Generate, edit, version and roll back llms.txt with GA4-verified domain ownership — plus robots.txt and sitemap generators that improve the file you already serve instead of overwriting it.
The SEO platform, included
Technical audits, keyword research, ranked keywords for any domain, backlinks, rank tracking, competitor Google Ads intelligence, and native GA4 and Search Console with AI referrals split by engine.
Switching
Moving from Profound, without a migration project
There is nothing to import. Amrut AI reads your live site, your GA4 and your Search Console — so a fair side-by-side takes an afternoon, not a quarter.
- 01
Run the free scan
Enter your domain and the same competitors you track in Profound. No card, no call. You get a Visibility Score, sentiment, citations and a sample action plan.
- 02
Compare the same week
Keep Profound running. Compare the two reports on the same domain in the same week — that is the only benchmark that means anything.
- 03
Keep the one that ships work
Connect GA4 and Search Console, take the first Monthly Growth Plan, and judge us on whether the next scan moved.
FAQ
Profound vs Amrut AI: common questions
Is Amrut AI cheaper than Profound?
At the same capability, yes. Both start at $99/mo, but Profound's Starter tracks ChatGPT only with one seat and one region. To track three answer engines you need Profound Growth at $399/mo. Amrut AI's $99/mo Starter covers ChatGPT, Gemini, Perplexity and Google AI Mode with 50 prompts a day and five tracked competitors, and there is a free one-time scan with no card first.
Which tracks more AI engines, Profound or Amrut AI?
Profound, at the top end. Enterprise Profound tracks up to nine answer engines including Claude, Grok and DeepSeek; Amrut AI tracks four — ChatGPT, Gemini, Perplexity and Google AI Mode. We chose depth on the four engines that send commercial traffic over breadth across nine. If Claude or Grok specifically matter to your buyers, Profound is the better fit and we would say so.
What does Amrut AI do that Profound doesn't?
Two whole product areas. First, a complete traditional SEO platform in the same subscription: technical audits, keyword research, ranked keywords, backlinks, rank tracking, competitor ads intelligence, and native GA4 and Search Console integration with AI referral traffic split by engine. Second, the Monthly Growth Plan — a prioritised P1/P2/P3 action plan regenerated every month with an estimated visibility lift per item, plus a week-by-week calendar across nine channels where each task carries its own outline, format, target keyword and how-to. Profound has Agents and an AI Marketer that propose work, but not a dated content calendar you execute against.
Is Profound better for enterprise?
Today, generally yes. Profound has SOC 2, SSO/SAML, an enterprise API, multiple-company tracking and dedicated Slack support. Amrut AI is not SOC 2 certified and our API is available on request. If you are going through a formal security review, that is a real difference.
What is Prompt Volumes and does Amrut AI have it?
Profound's Prompt Volumes analyses a large dataset of prompts people actually send AI systems, so you can see category-level demand before choosing what to track. Amrut AI does not have an equivalent aggregate dataset — we generate a prompt set per project, split it into fixed core prompts, control prompts and a daily rotating pool, and measure it every day. Profound's approach is better for discovering demand; ours is better for detecting change over time on the prompts that matter to you.
Can I use both?
Some teams do — Profound for enterprise-wide answer-engine reporting, Amrut AI for the SEO platform, the AI-crawler and llms.txt work, and the monthly execution plan. Start with Amrut AI's free scan on the same domain you already track in Profound and compare the two reports directly.
Keep comparing
Other tools people weigh against Amrut AI
Same format, same honesty, same date.
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How this comparison was made
Every Profound price and limit on this page was read from Profound's own public pricing and product pages on 3 September 2026 and is quoted as published, including annual-billing caveats. Amrut AI's rows are taken from the shipped product, not the roadmap. Where Profound does not publish a capability, the table says Not disclosed instead of assuming a no. Where Profound is better, it says so.
This is a vendor comparison written by Amrut AI, so read it as such — and verify the prices yourself at the links below. Found something out of date or wrong? Tell us and we will correct it.