Scrunch AI vs Amrut AI
Enterprise AI customer-experience platform
Scrunch AI is an enterprise play, and a technically ambitious one. Alongside prompt monitoring, citation analysis, an AI bot crawl feed and competitive benchmarking by persona and geo, it ships an Agent Experience Platform that serves lightweight machine-readable versions of your pages to AI agents — a genuinely different approach to being cited, and something Amrut AI does not do. It is priced by conversation with sales, is SOC 2 Type II, and is deployed by companies like Lenovo and Skims. Amrut AI is self-serve from $99/mo, covers the same monitoring ground on four engines, and adds a full traditional SEO platform, llms.txt tooling and a prioritised monthly plan with a content calendar.
- Scrunch publishes no pricing — it is a sales-led enterprise purchase. Amrut AI is $99/mo self-serve.
- Scrunch's Agent Experience Platform serves agent-optimised page versions. We have no equivalent and say so.
- Amrut AI brings the SEO platform, llms.txt engine and the monthly execution plan Scrunch leaves to your team.
The short answer
Which one should you actually buy?
No tool wins every row. Here is the honest split, so you can stop reading early if Scrunch AI is the right answer for you.
Choose Amrut AI if…
- You want to start this afternoon without a sales cycle or an annual contract.
- You want AI visibility and your whole SEO stack in one subscription instead of a specialist tool plus a suite.
- You want the monthly plan, the calendar and the estimated lift per action.
Choose Scrunch AI if…
- You want to serve machine-readable, agent-optimised versions of your pages — the AXP approach is unique and we don't match it.
- You are an enterprise with SOC 2 Type II, RBAC, multi-site, multi-region and multi-language requirements.
- You need persona- and geo-segmented competitive benchmarking with a data API for your own warehouse.
At a glance
Scrunch AI vs Amrut AI: the eight rows that matter
Everything else on this page is detail on these.
| Amrut AI | Scrunch AI | |
|---|---|---|
| PricingAmrut AI | $99/mo, published | Not disclosed — sales-led |
| Self-serve signupAmrut AI | Yes | No — demo required |
| Free scan without a cardAmrut AI | Yes | No |
| Agent-optimised page serving (AXP)Scrunch AI | No | Yes |
| SOC 2 Type IIScrunch AI | Not yet | Yes |
| AI bot crawl monitoring | Yes | Yes |
| Traditional SEO suite includedAmrut AI | Yes, full platform | No |
| Monthly action plan & content calendarAmrut AI | Yes | Optimisation guidance only |
Pricing
What Scrunch AI and Amrut AI actually cost
Published prices only, checked on 3 September 2026. Vendors reprice often — the sources are linked at the bottom of this page.
Amrut AI
- Free scan
- $0
- Starter
- $99/mo
- Pro
- $249/mo
- Growth
- $599/mo
One-time AI-visibility scan. No card.
50 prompts per day, 5 tracked competitors, all 4 engines.
100 prompts/day, 10 competitors, 1,200 research prompts, 30-min monthly strategy review.
150 prompts/day, 15 competitors, priority scanning, white-label reports, weekly reviews.
The SEO platform — audits, keywords, backlinks, rank tracking, GA4 and Search Console — is a separate $19.99/mo subscription, so AI visibility plus the full SEO suite is $118.99/mo all in.
Scrunch AI
- All plans
- Not disclosed
Sales-led. Pricing is quoted after a demo; expect enterprise terms and an annual contract.
Scrunch does not publish pricing, so a direct cost comparison is not possible. What is comparable: Amrut AI's price is on the pricing page and you can start without speaking to anyone.
Feature by feature
79 features compared, grouped by what you're buying
Amrut AI leads on 48 of 79 rows. The rows where Scrunch AI leads are marked, and anything we could not verify says so rather than guessing.
AI visibility tracking (GEO / AEO)
Measuring how often AI engines recommend you, against whom, and in what tone.
| Feature | Amrut AI | Scrunch AI |
|---|---|---|
| AI engines monitoredThe four that actually send buying traffic. Depth over engine count. | ChatGPT, Gemini, Perplexity, Google AI Mode | ChatGPT, Perplexity, Claude, Gemini, Copilot |
| Visibility score per engine | Yes | Yes |
| Share of voice vs named competitors | Yes | Yes |
| Sentiment scored on every AI response | Yes | Partial |
| Full AI response text stored, never summarisedYou can read the exact answer the model gave, per engine, per day. | Yes | Partial |
| Citation & source-domain tracking | Yes | Yes |
| Competitor dominance matrixWho owns which prompt, at a glance. | Yes | Yes |
| Per-prompt coverage & gap detection | Yes | Yes |
| Scan frequency | Daily, automatic | Continuous |
| Prompts tracked | 50–150 per day, by plan | Not disclosed |
| AI-written executive summary | Yes | Partial |
| Scan history with per-run engine breakdown | Yes | Yes |
| Country & language targeting | Yes | Yes |
| White-label / brandable reports | Growth plan | Partial |
| Free scan without a card | Yes | No |
The work, not just the score
Every tool on this page can tell you that your visibility is low. This is the part that tells you what to publish on Tuesday.
| Feature | Amrut AI | Scrunch AI |
|---|---|---|
| Monthly Growth Plan, regenerated automaticallyA fresh prioritised plan every month, on your signup anniversary. | Yes | No |
| Prioritised AEO/GEO action plan (P1 / P2 / P3) | Yes | Partial |
| Estimated visibility lift % per actionSo you can argue the roadmap with a number attached. | Yes | No |
| Target AI models named per action | Yes | No |
| Week 1–4 content rollout calendar | Yes | No |
| Channels planned | 9 — blog, comparison, YouTube, Reels/TikTok, LinkedIn, Meta, Reddit/Quora, Wikipedia, Medium | None |
| Per-task outline, format, target keyword & how-to | Yes | Partial |
| Track tasks To-do → In progress → Resolved | Yes | No |
| Add, edit & delete your own calendar tasks | Yes | No |
| Generate the content for a task with AI, in place | Yes | Partial |
| Request a task from the Amrut AI team | Yes | Partial |
| Next scan measures whether the plan workedThe loop closes. Recommendation → work → measured change. | Yes | Partial |
The traditional SEO platform underneath
AI search is where the growth is. Google is still where the volume is. You should not need two subscriptions for that.
| Feature | Amrut AI | Scrunch AI |
|---|---|---|
| Full technical SEO audit & health score | Yes | Partial |
| Core Web Vitals (LCP, CLS, INP) | Yes | No |
| Keyword research — volume, CPC, competition, trend | Yes | No |
| Ranked keywords for any domain | Yes | No |
| AI intent classification of keywords | Yes | No |
| Backlink profile — spam score, anchors, new/lost | Yes | No |
| Google rank tracking & quick-win detection | Yes | No |
| Live SERP snippet simulator | Yes | No |
| Auto-detected competitors & side-by-side SEO scores | Yes | Partial |
| Competitor Google Ads intelligence | Yes | No |
| AI company-profile intelligence on any domain | Yes | No |
| YouTube trends & keyword finder | Yes | No |
| AI content generator (12 formats, 6 languages) | Yes | Partial |
| Free everyday tools — no card, no login | Yes | No |
AI crawlability & agent analytics
If GPTBot can't fetch the page, nothing else on this list matters.
| Feature | Amrut AI | Scrunch AI |
|---|---|---|
| Live AI bot activity (GPTBot, ClaudeBot, PerplexityBot) | Yes | Yes |
| Google-Extended, CCBot & Bytespider detection | Yes | Yes |
| Which pages AI crawlers can and can't reach | Yes | Yes |
| AI-bot robots.txt blocking diagnostics | Yes | Yes |
| Crawl frequency per AI agent | Yes | Yes |
| Prescribed fixes to make the site AI-readable | Yes | Yes |
| Free domain check, no login | Yes | No |
llms.txt & the AI-readable layer
Telling models what your business is, in the format they read — and controlling what they're allowed to use.
| Feature | Amrut AI | Scrunch AI |
|---|---|---|
| Generate llms.txt automatically | Yes | Partial |
| GA4-verified domain ownership before editing | Yes | No |
| Edit, version & roll back llms.txt | Yes | No |
| Live preview & one-click download | Yes | No |
| Control which AI models may use your content | Yes | Partial |
| Define allowed & restricted pages for AI | Yes | Partial |
| Structured company & product metadata for AI | Yes | Partial |
| Target-audience definition for LLMs | Yes | No |
| Competitor context written for LLMs | Yes | No |
| robots.txt & sitemap.xml generators that improve your real fileFetches what you already serve, then improves it — instead of overwriting it. | Yes | No |
| Block or allow AI crawlers from a rule builder | Yes | Partial |
Your own data: GA4 & Search Console
The only source of truth on whether AI search is actually sending you people.
| Feature | Amrut AI | Scrunch AI |
|---|---|---|
| Native GA4 connection | Yes | Not disclosed |
| Native Search Console connection | Yes | Not disclosed |
| AI referral traffic split by engineHow much traffic ChatGPT, Perplexity and Gemini actually sent you. | Yes | Yes |
| Landing pages per AI engine | Yes | Partial |
| Query performance, CTR & position | Yes | No |
| Month-over-month change | Yes | No |
| Ranking opportunities (positions 11–30) | Yes | No |
| CTR & content-refresh recommendations | Yes | No |
| Country breakdown & global user map | Yes | Yes |
Pricing, access & fine print
What it costs, what you're locked into, and what happens at renewal.
| Feature | Amrut AI | Scrunch AI |
|---|---|---|
| Entry price | $19.99/mo SEO suite · $99/mo AI visibility | Not disclosed |
| Free tier | Yes — no card required | No |
| Try without talking to sales | Yes | No |
| Self-serve signup | Yes | No |
| Seats included | Unlimited on paid plans | Enterprise, RBAC |
| Annual contract required | No — monthly available | Annual, expected |
| API accessOn request for paid plans. | Partial | Yes |
| CSV / report export | Yes | Yes |
| Human onboarding & strategy reviews | Pro & Growth | Yes |
| SOC 2 Type IIHonest answer: not yet certified. | No | Yes |
| SSO / SAML | No | Yes |
The honest part
Where Scrunch AI is genuinely better than us
Every comparison page claims to win everything, which is why nobody believes them. These are the reasons we lose deals to Scrunch AI, written the way we would say them on a call.
The Agent Experience Platform is a real innovation
Serving lightweight, machine-readable versions of pages to AI agents without changing the human experience is a fundamentally different lever from optimising content and hoping crawlers read it. Amrut AI helps you make your existing pages readable — llms.txt, robots rules, crawler diagnostics — but we do not serve an alternate agent rendition. If that architecture appeals, Scrunch is ahead.
Enterprise deployment and compliance
SOC 2 Type II, role-based access control, multi-site and multi-region rollout, a data API, and reference customers at Lenovo and Skims scale. We are not SOC 2 certified and our API is on request — for a regulated enterprise, that difference decides the deal.
Segmented benchmarking depth
Competitive benchmarking broken down by persona, topic and geography is more granular than our competitor dominance matrix, which segments by prompt, engine and competitor. For a global brand with distinct buyer personas per market, that granularity is worth paying for.
The difference that matters
Every tool here gives you a number. One of them gives you the month's work.
Scrunch AI and Amrut AI both measure how AI engines describe you. Only one then tells you what to publish, where, and in what order.
A plan, regenerated monthly
P1/P2/P3 actions with an estimated visibility lift on each, the target AI models named per action, and a week 1–4 content calendar across nine channels. Every task carries its own outline, format, keyword and how-to.
AI crawlability, diagnosed
Live GPTBot, ClaudeBot and PerplexityBot activity, Google-Extended, CCBot and Bytespider detection, which pages each agent can reach, and exactly what in your robots.txt is blocking them.
The llms.txt engine
Generate, edit, version and roll back llms.txt with GA4-verified domain ownership — plus robots.txt and sitemap generators that improve the file you already serve instead of overwriting it.
The SEO platform, included
Technical audits, keyword research, ranked keywords for any domain, backlinks, rank tracking, competitor Google Ads intelligence, and native GA4 and Search Console with AI referrals split by engine.
Switching
Moving from Scrunch AI, without a migration project
There is nothing to import. Amrut AI reads your live site, your GA4 and your Search Console — so a fair side-by-side takes an afternoon, not a quarter.
- 01
Run the free scan
Enter your domain and the same competitors you track in Scrunch AI. No card, no call. You get a Visibility Score, sentiment, citations and a sample action plan.
- 02
Compare the same week
Keep Scrunch AI running. Compare the two reports on the same domain in the same week — that is the only benchmark that means anything.
- 03
Keep the one that ships work
Connect GA4 and Search Console, take the first Monthly Growth Plan, and judge us on whether the next scan moved.
FAQ
Scrunch AI vs Amrut AI: common questions
How much does Scrunch AI cost?
Scrunch does not publish pricing. It is a sales-led enterprise product, so you get a quote after a demo and should expect enterprise terms and an annual commitment. Amrut AI publishes its prices: a free one-time AI-visibility scan, then $99/mo Starter, $249/mo Pro and $599/mo Growth, with the SEO suite at $19.99/mo.
What is Scrunch's Agent Experience Platform, and does Amrut AI have one?
AXP serves lightweight, machine-readable versions of your pages specifically to AI agents, so crawlers get clean structured content without changing what humans see. Amrut AI does not do this, and it is a genuine architectural advantage for Scrunch. Our approach is to make your existing pages readable — llms.txt generation with versioning, AI-crawler access diagnostics, robots rules for GPTBot, ClaudeBot and PerplexityBot, and fixes for what is blocking them.
Is Amrut AI a viable Scrunch AI alternative?
For mid-market teams, yes — the monitoring core is comparable (visibility scores, share of voice, citations, competitor dominance, AI bot crawl activity) and Amrut AI adds a full SEO platform and the monthly execution plan on top, self-serve, from $99/mo. For a regulated global enterprise that needs SOC 2 Type II, RBAC, multi-region rollout and agent-side page serving, Scrunch is the better fit today.
Which one tells you what to do next?
Scrunch provides optimisation guidance and error remediation tips against its monitoring data. Amrut AI produces a Monthly Growth Plan: a prioritised P1/P2/P3 action plan regenerated every month with an estimated visibility lift on each item, target AI models per action, and a week 1–4 content calendar across nine channels where every task carries its own outline, format, target keyword and step-by-step how-to.
Do both track AI crawler activity?
Yes, and this is one of the closest rows on the page. Scrunch has a real-time AI bot crawl feed with crawl-error detection and remediation. Amrut AI shows live GPTBot, ClaudeBot and PerplexityBot activity, Google-Extended, CCBot and Bytespider detection, which pages each agent can reach, crawl frequency per agent, and robots.txt blocking diagnostics — with a free no-login domain check.
Can I evaluate Amrut AI without a sales call?
Yes, that is the point of the difference. Run a free one-time AI-visibility scan on your domain, check which AI crawlers can read your site, and generate an llms.txt — all without a card or a conversation. Then decide.
Keep comparing
Other tools people weigh against Amrut AI
Same format, same honesty, same date.
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- Evertune vs Amrut AIStatistically rigorous AI measurement, built for advertisers
- Bluefish AI vs Amrut AIClosed-pilot GEO platform with proprietary influence metrics
How this comparison was made
Every Scrunch AI price and limit on this page was read from Scrunch AI's own public pricing and product pages on 3 September 2026 and is quoted as published, including annual-billing caveats. Amrut AI's rows are taken from the shipped product, not the roadmap. Where Scrunch AI does not publish a capability, the table says Not disclosed instead of assuming a no. Where Scrunch AI is better, it says so.
This is a vendor comparison written by Amrut AI, so read it as such — and verify the prices yourself at the links below. Found something out of date or wrong? Tell us and we will correct it.