Moz vs Amrut AI
The classic SEO suite — strong fundamentals, thin AI layer
Moz Pro is the tool that taught the industry what Domain Authority means, and its link explorer, rank tracking and on-page grading are still solid. But it is the most conservative of the major suites on AI search: there is no equivalent of daily prompt monitoring across ChatGPT, Gemini and Perplexity, no AI-crawler diagnostics and no llms.txt tooling. Moz Pro runs $49–$299/mo depending on tier and billing. Amrut AI covers the same SEO fundamentals from $19.99/mo, adds a full AI-visibility product at $99/mo, and produces the monthly action plan and content calendar that neither tool's dashboard gives you.
- Moz Pro starts at $49/mo monthly ($39 annual) and reaches $299/mo — Amrut AI's SEO suite is $19.99/mo.
- Moz has no daily multi-engine AI prompt monitoring, no AI-crawler diagnostics and no llms.txt tooling.
- Domain Authority remains the most widely understood third-party authority metric in the industry.
The short answer
Which one should you actually buy?
No tool wins every row. Here is the honest split, so you can stop reading early if Moz is the right answer for you.
Choose Amrut AI if…
- You believe AI answers will decide discovery in your category and need to measure them daily, not eventually.
- You want the SEO fundamentals at a quarter of Moz Standard's price, plus a plan to execute.
- You want AI referral traffic broken out by engine inside your own GA4 data.
Choose Moz if…
- Your clients and stakeholders ask for Domain Authority by name and you need the canonical source for it.
- You want the gentlest learning curve of the major suites, plus Moz's genuinely good free tools and training material.
- Local SEO and listing management matter to you — Moz Local is a mature product with no Amrut AI equivalent.
At a glance
Moz vs Amrut AI: the eight rows that matter
Everything else on this page is detail on these.
| Amrut AI | Moz | |
|---|---|---|
| Entry priceAmrut AI | $19.99/mo (SEO suite) | $49/mo monthly, $39/mo annual |
| Free tier | Yes, no card | Free tools + 30-day trial |
| Daily multi-engine AI prompt trackingAmrut AI | Yes | No |
| AI crawler diagnosticsAmrut AI | Yes | No |
| llms.txt generationAmrut AI | Yes | No |
| Authority metric recognitionMoz | Own score | Domain Authority — industry standard |
| Local SEO / listingsMoz | No | Moz Local |
| Best for | AI-era visibility with SEO underneath | Classic SEO reporting and local |
Pricing
What Moz and Amrut AI actually cost
Published prices only, checked on 3 September 2026. Vendors reprice often — the sources are linked at the bottom of this page.
Amrut AI
- Free
- $0
- Professional
- $19.99/mo
Website analysis, llms.txt generator, robots & sitemap tools, keyword credits. No card.
$16.99/mo billed annually. Unlimited analyses, full audit suite, keywords, backlinks, competitor intel, AI content generator.
AI Visibility is a separate product from $99/mo if you want daily ChatGPT, Gemini, Perplexity and Google AI Mode monitoring on top. The free one-time scan needs no card.
Moz
- Starter
- $49/mo
- Standard
- $99/mo
- Medium
- $179/mo
- Large
- $299/mo
$39/mo annual. 1 site, limited keywords and crawl.
$79/mo annual. 3 campaigns, core Moz Pro toolset.
$143/mo annual. More campaigns, keywords and crawl budget.
$239/mo annual. Highest self-serve limits.
Moz Pro is priced per campaign and crawl budget, so the tier you actually need is usually a step above the one you first pick. Moz Local is billed separately.
Feature by feature
107 features compared, grouped by what you're buying
Amrut AI leads on 59 of 107 rows. The rows where Moz leads are marked, and anything we could not verify says so rather than guessing.
AI visibility tracking (GEO / AEO)
Measuring how often AI engines recommend you, against whom, and in what tone.
| Feature | Amrut AI | Moz |
|---|---|---|
| AI engines monitoredThe four that actually send buying traffic. Depth over engine count. | ChatGPT, Gemini, Perplexity, Google AI Mode | Google (AI Overviews reporting) |
| Visibility score per engine | Yes | Partial |
| Share of voice vs named competitors | Yes | Partial |
| Sentiment scored on every AI response | Yes | No |
| Full AI response text stored, never summarisedYou can read the exact answer the model gave, per engine, per day. | Yes | No |
| Citation & source-domain tracking | Yes | No |
| Competitor dominance matrixWho owns which prompt, at a glance. | Yes | No |
| Per-prompt coverage & gap detection | Yes | No |
| Scan frequency | Daily, automatic | Weekly / daily rank tracking |
| Prompts tracked | 50–150 per day, by plan | Not a prompt-based product |
| AI-written executive summary | Yes | No |
| Scan history with per-run engine breakdown | Yes | Yes |
| Country & language targeting | Yes | Yes |
| White-label / brandable reports | Growth plan | Partial |
| Free scan without a card | Yes | Partial |
The work, not just the score
Every tool on this page can tell you that your visibility is low. This is the part that tells you what to publish on Tuesday.
| Feature | Amrut AI | Moz |
|---|---|---|
| Monthly Growth Plan, regenerated automaticallyA fresh prioritised plan every month, on your signup anniversary. | Yes | No |
| Prioritised AEO/GEO action plan (P1 / P2 / P3) | Yes | Partial |
| Estimated visibility lift % per actionSo you can argue the roadmap with a number attached. | Yes | No |
| Target AI models named per action | Yes | No |
| Week 1–4 content rollout calendar | Yes | No |
| Channels planned | 9 — blog, comparison, YouTube, Reels/TikTok, LinkedIn, Meta, Reddit/Quora, Wikipedia, Medium | None |
| Per-task outline, format, target keyword & how-to | Yes | No |
| Track tasks To-do → In progress → Resolved | Yes | No |
| Add, edit & delete your own calendar tasks | Yes | No |
| Generate the content for a task with AI, in place | Yes | No |
| Request a task from the Amrut AI team | Yes | No |
| Next scan measures whether the plan workedThe loop closes. Recommendation → work → measured change. | Yes | No |
AI crawlability & agent analytics
If GPTBot can't fetch the page, nothing else on this list matters.
| Feature | Amrut AI | Moz |
|---|---|---|
| Live AI bot activity (GPTBot, ClaudeBot, PerplexityBot) | Yes | No |
| Google-Extended, CCBot & Bytespider detection | Yes | No |
| Which pages AI crawlers can and can't reach | Yes | No |
| AI-bot robots.txt blocking diagnostics | Yes | Partial |
| Crawl frequency per AI agent | Yes | No |
| Prescribed fixes to make the site AI-readable | Yes | No |
| Free domain check, no login | Yes | No |
llms.txt & the AI-readable layer
Telling models what your business is, in the format they read — and controlling what they're allowed to use.
| Feature | Amrut AI | Moz |
|---|---|---|
| Generate llms.txt automatically | Yes | No |
| GA4-verified domain ownership before editing | Yes | No |
| Edit, version & roll back llms.txt | Yes | No |
| Live preview & one-click download | Yes | No |
| Control which AI models may use your content | Yes | No |
| Define allowed & restricted pages for AI | Yes | No |
| Structured company & product metadata for AI | Yes | No |
| Target-audience definition for LLMs | Yes | No |
| Competitor context written for LLMs | Yes | No |
| robots.txt & sitemap.xml generators that improve your real fileFetches what you already serve, then improves it — instead of overwriting it. | Yes | No |
| Block or allow AI crawlers from a rule builder | Yes | No |
Keyword research & rank tracking
Volume, difficulty, intent — and what your competitors already rank for.
| Feature | Amrut AI | Moz |
|---|---|---|
| Keyword discovery from a URL | Yes | Yes |
| Search volume, CPC & competition level | Yes | Yes |
| Monthly search-trend charts | Yes | Yes |
| Long-tail & question variants | Yes | Yes |
| Ranked keywords for any domain, with position & URL | Yes | Yes |
| Who ranks for a term, with traffic & authority | Yes | Yes |
| Country & language filtering | Yes | Yes |
| CSV export | Yes | Yes |
| AI intent classification | Yes | No |
| AI content-gap detection | Yes | Partial |
| Keyword database sizeLegacy suites have spent a decade building these indexes. We say so below. | Sufficient for most markets | Large |
Site audit & on-page
Everything a technical audit should flag — plus whether an AI model can read the page.
| Feature | Amrut AI | Moz |
|---|---|---|
| Overall SEO & website health score | Yes | Yes |
| Critical issue detection | Yes | Yes |
| Core Web Vitals (LCP, CLS, INP) | Yes | Partial |
| Accessibility score | Yes | No |
| HTTPS & security checks | Yes | Yes |
| robots.txt & sitemap.xml checks | Yes | Yes |
| Internal & external link analysis | Yes | Yes |
| Image alt-attribute audit | Yes | Yes |
| Heading structure analysis (H1–H3) | Yes | Yes |
| AI heading-structure suggestions | Yes | No |
| LLM readiness detection | Yes | No |
| AI SEO fixes written for each issue | Yes | Partial |
Backlinks
Link quality, spam risk and growth over time.
| Feature | Amrut AI | Moz |
|---|---|---|
| Total backlinks & referring domains | Yes | Yes |
| Dofollow vs nofollow split | Yes | Yes |
| New & lost backlink detection | Yes | Yes |
| Anchor-text analysis | Yes | Yes |
| Spam score per backlink | Yes | Yes |
| Domain rank & page rank | Yes | Domain Authority |
| Linking-country detection | Yes | Partial |
| CSV export | Yes | Yes |
| Backlink index sizeNot a claim we'll inflate — see the honest section below. | Good coverage | Large, industry-recognised |
Your own data: GA4 & Search Console
The only source of truth on whether AI search is actually sending you people.
| Feature | Amrut AI | Moz |
|---|---|---|
| Native GA4 connection | Yes | Partial |
| Native Search Console connection | Yes | Yes |
| AI referral traffic split by engineHow much traffic ChatGPT, Perplexity and Gemini actually sent you. | Yes | No |
| Landing pages per AI engine | Yes | No |
| Query performance, CTR & position | Yes | Yes |
| Month-over-month change | Yes | Yes |
| Ranking opportunities (positions 11–30) | Yes | Partial |
| CTR & content-refresh recommendations | Yes | Partial |
| Country breakdown & global user map | Yes | Partial |
Content & competitor intelligence
Finding the gap, then filling it.
| Feature | Amrut AI | Moz |
|---|---|---|
| AI content generator | 12 formats, 7 tones, 6 languages | No |
| Keyword-guided SEO content briefs | Yes | Partial |
| Readability scoring & reading time | Yes | Partial |
| Auto-detected competitors | Yes | Yes |
| Side-by-side SEO comparison | Yes | Yes |
| AI company profile — leadership, products, milestones | Yes | No |
| Competitor Google Ads — copy, dates, targeting | Yes | No |
| Ads strategy gap & winning-pattern analysis | Yes | No |
| YouTube trends, keywords & Shorts topics | Yes | No |
| Ask AI, grounded in your own site data, with sources | Yes | No |
Pricing, access & fine print
What it costs, what you're locked into, and what happens at renewal.
| Feature | Amrut AI | Moz |
|---|---|---|
| Entry price | $19.99/mo SEO suite · $99/mo AI visibility | $49/mo ($39 annual) |
| Free tier | Yes — no card required | Free tools, 30-day trial |
| Try without talking to sales | Yes | Yes |
| Self-serve signup | Yes | Yes |
| Seats included | Unlimited on paid plans | By plan |
| Annual contract required | No — monthly available | Monthly available |
| API accessOn request for paid plans. | Partial | Yes |
| CSV / report export | Yes | Yes |
| Human onboarding & strategy reviews | Pro & Growth | Higher tiers |
| SOC 2 Type IIHonest answer: not yet certified. | No | Not disclosed |
| SSO / SAML | No | Partial |
The honest part
Where Moz is genuinely better than us
Every comparison page claims to win everything, which is why nobody believes them. These are the reasons we lose deals to Moz, written the way we would say them on a call.
Domain Authority is an industry standard
Whatever you think of single-score metrics, DA is the one every client, prospect and journalist recognises. If your reporting depends on it, Moz is the source and no substitute reads the same.
Moz Local has no equivalent here
Listing management, review monitoring and local presence across directories is a real product line that we simply do not offer. Multi-location businesses should weigh that heavily.
Best free tools and education in the category
MozBar, the Beginner's Guide, Whiteboard Friday and the free Link Explorer allowance have trained a generation of SEOs. That body of work is a genuine reason to stay inside the Moz ecosystem.
The difference that matters
Every tool here gives you a number. One of them gives you the month's work.
Moz is a research platform, and a good one. Amrut AI is a research platform plus the plan you execute against it.
A plan, regenerated monthly
P1/P2/P3 actions with an estimated visibility lift on each, the target AI models named per action, and a week 1–4 content calendar across nine channels. Every task carries its own outline, format, keyword and how-to.
AI crawlability, diagnosed
Live GPTBot, ClaudeBot and PerplexityBot activity, Google-Extended, CCBot and Bytespider detection, which pages each agent can reach, and exactly what in your robots.txt is blocking them.
The llms.txt engine
Generate, edit, version and roll back llms.txt with GA4-verified domain ownership — plus robots.txt and sitemap generators that improve the file you already serve instead of overwriting it.
The SEO platform, included
Technical audits, keyword research, ranked keywords for any domain, backlinks, rank tracking, competitor Google Ads intelligence, and native GA4 and Search Console with AI referrals split by engine.
Switching
Moving from Moz, without a migration project
There is nothing to import. Amrut AI reads your live site, your GA4 and your Search Console — so a fair side-by-side takes an afternoon, not a quarter.
- 01
Run the free scan
Enter your domain and the same competitors you track in Moz. No card, no call. You get a Visibility Score, sentiment, citations and a sample action plan.
- 02
Compare the same week
Keep Moz running. Compare the two reports on the same domain in the same week — that is the only benchmark that means anything.
- 03
Keep the one that ships work
Connect GA4 and Search Console, take the first Monthly Growth Plan, and judge us on whether the next scan moved.
FAQ
Moz vs Amrut AI: common questions
Is Amrut AI a good Moz alternative?
If your priority is AI-search visibility, yes — Moz has no daily prompt monitoring across ChatGPT, Gemini, Perplexity and Google AI Mode, no AI-crawler diagnostics and no llms.txt tooling, and Amrut AI has all three. For the classic SEO work both cover it, at $19.99/mo versus $49–$299/mo. The one thing you lose is Domain Authority as a reportable number.
Does Moz track ChatGPT or Perplexity visibility?
Not in the way a dedicated AI-visibility product does. Moz reports on Google's AI Overviews within its search-visibility data, but there is no daily multi-engine prompt monitoring with stored responses, sentiment scoring and citation-source tracking. That is the core of what Amrut AI's AI Visibility product does.
What about Domain Authority?
DA is Moz's own metric and only Moz can report it. Amrut AI reports its own domain and page rank scores alongside spam score, anchor distribution and new/lost links. If a client contract or pitch deck specifies DA, keep a Moz seat for it — that is a legitimate reason to stay.
Is Amrut AI cheaper than Moz Pro?
Yes. Amrut AI's SEO suite is $19.99/mo with a free tier; Moz Pro Starter is $49/mo monthly or $39/mo on annual billing, and the tier most teams actually need — Standard — is $99/mo monthly. Adding Amrut AI's AI-visibility product at $99/mo still lands near Moz Standard's price while covering a category Moz does not.
Does Amrut AI do local SEO like Moz Local?
No. Listing management, review monitoring and directory presence are not part of Amrut AI. If you run multi-location local SEO, Moz Local is a real product with no equivalent here and you should keep it.
How hard is switching?
Start on the free tier, connect GA4 and Search Console, and run one domain through a full analysis and a free AI-visibility scan. Nothing needs to be migrated — the data is pulled from your own properties and live crawls, not imported.
Keep comparing
Other tools people weigh against Amrut AI
Same format, same honesty, same date.
- Semrush vs Amrut AILegacy SEO suite with an AI-visibility add-on
- Ahrefs vs Amrut AIBest-in-class backlink data, with AI visibility sold separately
- Ubersuggest vs Amrut AICheap, simple keyword research — and a famous lifetime deal
- Profound vs Amrut AIThe category's best-funded AI-visibility platform
- Peec AI vs Amrut AIEuropean AI-search analytics built for marketing teams
- AthenaHQ vs Amrut AIYC-backed AEO command centre aimed at enterprise brands
How this comparison was made
Every Moz price and limit on this page was read from Moz's own public pricing and product pages on 3 September 2026 and is quoted as published, including annual-billing caveats. Amrut AI's rows are taken from the shipped product, not the roadmap. Where Moz does not publish a capability, the table says Not disclosed instead of assuming a no. Where Moz is better, it says so.
This is a vendor comparison written by Amrut AI, so read it as such — and verify the prices yourself at the links below. Found something out of date or wrong? Tell us and we will correct it.