Otterly.AI vs Amrut AI
The cheapest way into AI-search monitoring
Otterly.AI is the value pick in the category: $29/mo gets you AI-search monitoring across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot with 15 tracked prompts, 1,000 GEO URL audits and unlimited team members. That entry price is genuinely hard to beat, and we won't pretend otherwise. What it buys is monitoring — the jump to 100 prompts is $189/mo, and there is no traditional SEO platform, no llms.txt engine and no monthly execution plan at any tier. Amrut AI starts at $99/mo for 50 prompts a day across four engines, and bundles the whole SEO suite, llms.txt tooling and a nine-channel content calendar with it.
- Otterly's $29/mo Lite tier is the cheapest real AI-visibility monitoring available — a legitimate reason to pick it.
- That tier tracks 15 prompts. Amrut AI's $99/mo tracks 50 prompts a day, and 100 prompts on Otterly is $189/mo.
- Otterly is monitoring plus URL audits. Amrut AI is monitoring plus a full SEO platform plus the monthly plan.
The short answer
Which one should you actually buy?
No tool wins every row. Here is the honest split, so you can stop reading early if Otterly.AI is the right answer for you.
Choose Amrut AI if…
- 15 tracked prompts isn't enough to see your category, and $189/mo for 100 is more than our $99/mo for 50 a day.
- You want the SEO platform, llms.txt engine and GA4/Search Console in the same subscription.
- You want to be handed the month's work, not just the month's numbers.
Choose Otterly.AI if…
- Your budget is $29/mo. Nothing else in the category delivers real multi-engine monitoring at that price.
- You want unlimited team members on every tier without per-seat charges.
- You need high-volume GEO URL auditing — 1,000 to 10,000 audits a month depending on tier is generous.
At a glance
Otterly.AI vs Amrut AI: the eight rows that matter
Everything else on this page is detail on these.
| Amrut AI | Otterly.AI | |
|---|---|---|
| Entry priceOtterly.AI | $99/mo (free scan first) | $29/mo Lite |
| Prompts at entryAmrut AI | 50 per day | 15 total |
| Price for ~100 prompts | $249/mo (100/day) | $189/mo (100) |
| Engines tracked | 4 — incl. Gemini & AI Mode | 4 — incl. Copilot & AI Overviews |
| Seats | Unlimited on paid plans | Unlimited on all plans |
| Traditional SEO suite includedAmrut AI | Yes, full platform | No |
| llms.txt engineAmrut AI | Yes, versioned | No |
| Monthly action plan & content calendarAmrut AI | Yes | No |
Pricing
What Otterly.AI and Amrut AI actually cost
Published prices only, checked on 3 September 2026. Vendors reprice often — the sources are linked at the bottom of this page.
Amrut AI
- Free scan
- $0
- Starter
- $99/mo
- Pro
- $249/mo
- Growth
- $599/mo
One-time AI-visibility scan. No card.
50 prompts per day, 5 tracked competitors, all 4 engines.
100 prompts/day, 10 competitors, 1,200 research prompts, 30-min monthly strategy review.
150 prompts/day, 15 competitors, priority scanning, white-label reports, weekly reviews.
The SEO platform — audits, keywords, backlinks, rank tracking, GA4 and Search Console — is a separate $19.99/mo subscription, so AI visibility plus the full SEO suite is $118.99/mo all in.
Otterly.AI
- Lite
- $29/mo
- Standard
- $189/mo
- Premium
- $489/mo
- Enterprise
- Custom, from ~$1,000/mo
15 prompts, 1,000 GEO URL audits/mo, unlimited team members.
100 prompts, Agent Analytics, API + MCP, 5,000 audits/mo.
400 prompts, Agent Analytics, API + MCP, 10,000 audits/mo.
Higher limits and enterprise terms.
Annual billing carries roughly a 15% discount, and extra prompts are sold in 100-packs at about $99/mo. Note that Otterly's prompt figures are totals, not per-day allowances — worth normalising before comparing to Amrut AI's prompts-per-day model.
Feature by feature
79 features compared, grouped by what you're buying
Amrut AI leads on 53 of 79 rows. The rows where Otterly.AI leads are marked, and anything we could not verify says so rather than guessing.
AI visibility tracking (GEO / AEO)
Measuring how often AI engines recommend you, against whom, and in what tone.
| Feature | Amrut AI | Otterly.AI |
|---|---|---|
| AI engines monitoredThe four that actually send buying traffic. Depth over engine count. | ChatGPT, Gemini, Perplexity, Google AI Mode | 4 — ChatGPT, Google AI Overviews, Perplexity, Copilot |
| Visibility score per engine | Yes | Yes |
| Share of voice vs named competitors | Yes | Yes |
| Sentiment scored on every AI response | Yes | Yes |
| Full AI response text stored, never summarisedYou can read the exact answer the model gave, per engine, per day. | Yes | Partial |
| Citation & source-domain tracking | Yes | Yes |
| Competitor dominance matrixWho owns which prompt, at a glance. | Yes | Partial |
| Per-prompt coverage & gap detection | Yes | Partial |
| Scan frequency | Daily, automatic | Scheduled monitoring |
| Prompts tracked | 50–150 per day, by plan | 15 (Lite) – 400 (Premium), totals not per day |
| AI-written executive summary | Yes | Partial |
| Scan history with per-run engine breakdown | Yes | Yes |
| Country & language targeting | Yes | Yes |
| White-label / brandable reports | Growth plan | Partial |
| Free scan without a card | Yes | Partial |
The work, not just the score
Every tool on this page can tell you that your visibility is low. This is the part that tells you what to publish on Tuesday.
| Feature | Amrut AI | Otterly.AI |
|---|---|---|
| Monthly Growth Plan, regenerated automaticallyA fresh prioritised plan every month, on your signup anniversary. | Yes | No |
| Prioritised AEO/GEO action plan (P1 / P2 / P3) | Yes | Partial |
| Estimated visibility lift % per actionSo you can argue the roadmap with a number attached. | Yes | No |
| Target AI models named per action | Yes | No |
| Week 1–4 content rollout calendar | Yes | No |
| Channels planned | 9 — blog, comparison, YouTube, Reels/TikTok, LinkedIn, Meta, Reddit/Quora, Wikipedia, Medium | None |
| Per-task outline, format, target keyword & how-to | Yes | No |
| Track tasks To-do → In progress → Resolved | Yes | No |
| Add, edit & delete your own calendar tasks | Yes | No |
| Generate the content for a task with AI, in place | Yes | No |
| Request a task from the Amrut AI team | Yes | No |
| Next scan measures whether the plan workedThe loop closes. Recommendation → work → measured change. | Yes | No |
The traditional SEO platform underneath
AI search is where the growth is. Google is still where the volume is. You should not need two subscriptions for that.
| Feature | Amrut AI | Otterly.AI |
|---|---|---|
| Full technical SEO audit & health score | Yes | Partial |
| Core Web Vitals (LCP, CLS, INP) | Yes | No |
| Keyword research — volume, CPC, competition, trend | Yes | Partial |
| Ranked keywords for any domain | Yes | No |
| AI intent classification of keywords | Yes | No |
| Backlink profile — spam score, anchors, new/lost | Yes | No |
| Google rank tracking & quick-win detection | Yes | No |
| Live SERP snippet simulator | Yes | No |
| Auto-detected competitors & side-by-side SEO scores | Yes | Partial |
| Competitor Google Ads intelligence | Yes | No |
| AI company-profile intelligence on any domain | Yes | No |
| YouTube trends & keyword finder | Yes | No |
| AI content generator (12 formats, 6 languages) | Yes | No |
| Free everyday tools — no card, no login | Yes | No |
AI crawlability & agent analytics
If GPTBot can't fetch the page, nothing else on this list matters.
| Feature | Amrut AI | Otterly.AI |
|---|---|---|
| Live AI bot activity (GPTBot, ClaudeBot, PerplexityBot) | Yes | Standard tier and above |
| Google-Extended, CCBot & Bytespider detection | Yes | Partial |
| Which pages AI crawlers can and can't reach | Yes | Yes |
| AI-bot robots.txt blocking diagnostics | Yes | Partial |
| Crawl frequency per AI agent | Yes | Partial |
| Prescribed fixes to make the site AI-readable | Yes | Partial |
| Free domain check, no login | Yes | No |
llms.txt & the AI-readable layer
Telling models what your business is, in the format they read — and controlling what they're allowed to use.
| Feature | Amrut AI | Otterly.AI |
|---|---|---|
| Generate llms.txt automatically | Yes | No |
| GA4-verified domain ownership before editing | Yes | No |
| Edit, version & roll back llms.txt | Yes | No |
| Live preview & one-click download | Yes | No |
| Control which AI models may use your content | Yes | No |
| Define allowed & restricted pages for AI | Yes | No |
| Structured company & product metadata for AI | Yes | No |
| Target-audience definition for LLMs | Yes | No |
| Competitor context written for LLMs | Yes | No |
| robots.txt & sitemap.xml generators that improve your real fileFetches what you already serve, then improves it — instead of overwriting it. | Yes | No |
| Block or allow AI crawlers from a rule builder | Yes | No |
Your own data: GA4 & Search Console
The only source of truth on whether AI search is actually sending you people.
| Feature | Amrut AI | Otterly.AI |
|---|---|---|
| Native GA4 connection | Yes | Not disclosed |
| Native Search Console connection | Yes | Not disclosed |
| AI referral traffic split by engineHow much traffic ChatGPT, Perplexity and Gemini actually sent you. | Yes | No |
| Landing pages per AI engine | Yes | No |
| Query performance, CTR & position | Yes | No |
| Month-over-month change | Yes | No |
| Ranking opportunities (positions 11–30) | Yes | No |
| CTR & content-refresh recommendations | Yes | No |
| Country breakdown & global user map | Yes | Partial |
Pricing, access & fine print
What it costs, what you're locked into, and what happens at renewal.
| Feature | Amrut AI | Otterly.AI |
|---|---|---|
| Entry price | $19.99/mo SEO suite · $99/mo AI visibility | $29/mo |
| Free tier | Yes — no card required | No |
| Try without talking to sales | Yes | Yes |
| Self-serve signup | Yes | Yes |
| Seats included | Unlimited on paid plans | Unlimited on all plans |
| Annual contract required | No — monthly available | Monthly available |
| API accessOn request for paid plans. | Partial | Standard and above |
| CSV / report export | Yes | Yes |
| Human onboarding & strategy reviews | Pro & Growth | Enterprise |
| SOC 2 Type IIHonest answer: not yet certified. | No | Not disclosed |
| SSO / SAML | No | Enterprise |
The honest part
Where Otterly.AI is genuinely better than us
Every comparison page claims to win everything, which is why nobody believes them. These are the reasons we lose deals to Otterly.AI, written the way we would say them on a call.
Unbeatable entry price
$29/mo for monitoring across four engines is the lowest genuine price in the category. If you want to start measuring AI visibility this month on almost no budget, Otterly is the right answer and we would tell you so.
Unlimited seats on every plan
No per-seat pricing at any tier. For a team that wants everyone looking at the same dashboard, that is a cleaner deal than most competitors including several tiers of ours.
High GEO audit volumes and MCP access
Thousands of GEO URL audits a month, plus API and MCP access from the Standard tier, is a lot of technical throughput for the price. Our page-level auditing is tied to our own analysis flow rather than sold by volume.
The difference that matters
Every tool here gives you a number. One of them gives you the month's work.
Otterly.AI and Amrut AI both measure how AI engines describe you. Only one then tells you what to publish, where, and in what order.
A plan, regenerated monthly
P1/P2/P3 actions with an estimated visibility lift on each, the target AI models named per action, and a week 1–4 content calendar across nine channels. Every task carries its own outline, format, keyword and how-to.
AI crawlability, diagnosed
Live GPTBot, ClaudeBot and PerplexityBot activity, Google-Extended, CCBot and Bytespider detection, which pages each agent can reach, and exactly what in your robots.txt is blocking them.
The llms.txt engine
Generate, edit, version and roll back llms.txt with GA4-verified domain ownership — plus robots.txt and sitemap generators that improve the file you already serve instead of overwriting it.
The SEO platform, included
Technical audits, keyword research, ranked keywords for any domain, backlinks, rank tracking, competitor Google Ads intelligence, and native GA4 and Search Console with AI referrals split by engine.
Switching
Moving from Otterly.AI, without a migration project
There is nothing to import. Amrut AI reads your live site, your GA4 and your Search Console — so a fair side-by-side takes an afternoon, not a quarter.
- 01
Run the free scan
Enter your domain and the same competitors you track in Otterly.AI. No card, no call. You get a Visibility Score, sentiment, citations and a sample action plan.
- 02
Compare the same week
Keep Otterly.AI running. Compare the two reports on the same domain in the same week — that is the only benchmark that means anything.
- 03
Keep the one that ships work
Connect GA4 and Search Console, take the first Monthly Growth Plan, and judge us on whether the next scan moved.
FAQ
Otterly.AI vs Amrut AI: common questions
Is Otterly.AI cheaper than Amrut AI?
At the entry tier, yes — Otterly Lite is $29/mo against Amrut AI's $99/mo AI Visibility Starter, and that is a real advantage we are not going to argue with. The comparison changes with volume: Lite tracks 15 prompts in total, while Amrut AI's $99/mo tracks 50 prompts a day. Otterly's 100-prompt Standard tier is $189/mo, which is above our Starter price and below our $249/mo Pro tier that tracks 100 prompts a day.
Is 15 tracked prompts enough?
For a single narrow product in a small category, it can be. For most businesses it is not — you need prompts covering your category, your competitors, your use cases and your objections before the data means anything. That is the practical reason teams move off Lite, and it is worth modelling before you buy on price alone.
Which engines does each tool track?
Otterly covers ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on all plans. Amrut AI covers ChatGPT, Gemini, Perplexity and Google AI Mode. Four each, with different fourth choices — Otterly includes Copilot where we include Gemini and Google AI Mode. Which matters more depends entirely on where your buyers ask questions.
What does Amrut AI include that Otterly.AI doesn't?
A complete traditional SEO platform — audits, Core Web Vitals, keyword research, ranked keywords, backlinks, rank tracking, competitor Google Ads intelligence, AI company profiles, YouTube trends — plus native GA4 and Search Console with AI referral traffic split by engine, a full llms.txt engine with GA4-verified editing and versioning, and the Monthly Growth Plan with a week-by-week nine-channel content calendar.
Does Otterly.AI tell you how to improve?
It gives you GEO URL audits and monitoring data, and from the Standard tier, Agent Analytics on AI crawler behaviour. What it does not produce is a prioritised, dated plan. Amrut AI regenerates a Monthly Growth Plan every month — P1/P2/P3 actions with an estimated visibility lift each, target AI models per action, and week 1–4 content tasks with outlines and how-tos.
Should I start with Otterly and move later?
That is a perfectly reasonable path, and a common one. Start on Otterly Lite at $29/mo to prove AI visibility matters in your category, then move when 15 prompts stops being enough or when you need the SEO platform and the execution plan in the same place. Amrut AI's free one-time scan lets you compare the two on your own domain before you switch.
Keep comparing
Other tools people weigh against Amrut AI
Same format, same honesty, same date.
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- Evertune vs Amrut AIStatistically rigorous AI measurement, built for advertisers
- Bluefish AI vs Amrut AIClosed-pilot GEO platform with proprietary influence metrics
How this comparison was made
Every Otterly.AI price and limit on this page was read from Otterly.AI's own public pricing and product pages on 3 September 2026 and is quoted as published, including annual-billing caveats. Amrut AI's rows are taken from the shipped product, not the roadmap. Where Otterly.AI does not publish a capability, the table says Not disclosed instead of assuming a no. Where Otterly.AI is better, it says so.
This is a vendor comparison written by Amrut AI, so read it as such — and verify the prices yourself at the links below. Found something out of date or wrong? Tell us and we will correct it.