Semrush vs Amrut AI
Legacy SEO suite with an AI-visibility add-on
Semrush is the deepest traditional SEO platform on the market and it now tracks AI visibility too — its Starter plan and above monitor prompts across ChatGPT, Perplexity and Gemini alongside Google. The real difference is scope and price. Semrush sells you a research suite starting around $117/mo billed annually, with AI prompt tracking gated behind higher tiers. Amrut AI covers the same ground — audits, keywords, backlinks, rank tracking, GA4 and Search Console — from $19.99/mo, adds a deeper AI-visibility layer (full stored responses, sentiment per answer, citation tracking, AI-crawler diagnostics, llms.txt) and then does the thing Semrush does not: it hands you a prioritised monthly action plan and a week-by-week content calendar to actually move the numbers.
- Semrush's entry plan is roughly 6× the price of Amrut AI's SEO suite, and its AI-visibility prompt tracking starts on a higher tier again.
- Both track AI answers. Only Amrut AI stores the full response text, scores sentiment per answer, and diagnoses which AI crawlers can actually read your site.
- Semrush ends at a dashboard. Amrut AI ends at a monthly plan with named tasks, estimated visibility lift and a content calendar.
The short answer
Which one should you actually buy?
No tool wins every row. Here is the honest split, so you can stop reading early if Semrush is the right answer for you.
Choose Amrut AI if…
- You want AI-search visibility and traditional SEO in one subscription instead of paying enterprise SEO prices for both.
- You want to be told what to publish this month, not handed another dashboard to interpret.
- You are a founder, small team or agency where $120–$250/mo per seat is the difference between having a tool and not.
Choose Semrush if…
- You need the biggest keyword and backlink databases in the industry — Semrush has spent 15 years building them and it shows.
- You run large-scale paid media and want Semrush's advertising research, PLA data and Traffic Analytics in the same seat.
- Your agency's reporting, training and processes are already built on Semrush and switching cost outweighs licence cost.
At a glance
Semrush vs Amrut AI: the eight rows that matter
Everything else on this page is detail on these.
| Amrut AI | Semrush | |
|---|---|---|
| Entry priceAmrut AI | $19.99/mo (SEO suite) | ~$117/mo billed annually |
| Free tierAmrut AI | Yes, no card | Limited free account + 7-day trial |
| AI visibility included at entryAmrut AI | Free scan, then $99/mo | Higher tiers only |
| Full AI answer text storedAmrut AI | Yes | Not documented |
| Monthly action plan & content calendarAmrut AI | Yes | No |
| Keyword & backlink database depthSemrush | Good | Industry-leading |
| Paid-media / ads researchSemrush | Competitor ads only | Full advertising toolkit |
| Best for | Teams that need AI + SEO and a plan | Large SEO/PPC teams needing max data depth |
Pricing
What Semrush and Amrut AI actually cost
Published prices only, checked on 3 September 2026. Vendors reprice often — the sources are linked at the bottom of this page.
Amrut AI
- Free
- $0
- Professional
- $19.99/mo
Website analysis, llms.txt generator, robots & sitemap tools, keyword credits. No card.
$16.99/mo billed annually. Unlimited analyses, full audit suite, keywords, backlinks, competitor intel, AI content generator.
AI Visibility is a separate product from $99/mo if you want daily ChatGPT, Gemini, Perplexity and Google AI Mode monitoring on top. The free one-time scan needs no card.
Semrush
- SEO
- ~$117/mo
- Starter
- ~$165/mo
- Pro+
- ~$248/mo
- Advanced
- ~$456/mo
Billed annually. 5 sites, 500 daily keywords, AI sentiment monitoring.
Billed annually. Adds AI visibility tracking — 50 prompts tracked daily.
Billed annually. 15 sites, 1,500 keywords, 100 daily prompts.
Billed annually. 40 sites, 5,000 keywords, 200 daily prompts, API.
Semrush headline prices are annual-commitment rates; month-to-month costs more. Extra users, and historically several toolkits, are billed on top. Check the live page before budgeting.
Feature by feature
107 features compared, grouped by what you're buying
Amrut AI leads on 46 of 107 rows. The rows where Semrush leads are marked, and anything we could not verify says so rather than guessing.
AI visibility tracking (GEO / AEO)
Measuring how often AI engines recommend you, against whom, and in what tone.
| Feature | Amrut AI | Semrush |
|---|---|---|
| AI engines monitoredThe four that actually send buying traffic. Depth over engine count. | ChatGPT, Gemini, Perplexity, Google AI Mode | Google, ChatGPT, Perplexity, Gemini |
| Visibility score per engine | Yes | Yes |
| Share of voice vs named competitors | Yes | Partial |
| Sentiment scored on every AI response | Yes | Yes |
| Full AI response text stored, never summarisedYou can read the exact answer the model gave, per engine, per day. | Yes | Not disclosed |
| Citation & source-domain tracking | Yes | Partial |
| Competitor dominance matrixWho owns which prompt, at a glance. | Yes | Partial |
| Per-prompt coverage & gap detection | Yes | Partial |
| Scan frequency | Daily, automatic | Daily |
| Prompts tracked | 50–150 per day, by plan | 50–200 per day, higher tiers |
| AI-written executive summary | Yes | Partial |
| Scan history with per-run engine breakdown | Yes | Yes |
| Country & language targeting | Yes | Yes |
| White-label / brandable reports | Growth plan | Yes |
| Free scan without a card | Yes | No |
The work, not just the score
Every tool on this page can tell you that your visibility is low. This is the part that tells you what to publish on Tuesday.
| Feature | Amrut AI | Semrush |
|---|---|---|
| Monthly Growth Plan, regenerated automaticallyA fresh prioritised plan every month, on your signup anniversary. | Yes | No |
| Prioritised AEO/GEO action plan (P1 / P2 / P3) | Yes | No |
| Estimated visibility lift % per actionSo you can argue the roadmap with a number attached. | Yes | No |
| Target AI models named per action | Yes | No |
| Week 1–4 content rollout calendar | Yes | Partial |
| Channels planned | 9 — blog, comparison, YouTube, Reels/TikTok, LinkedIn, Meta, Reddit/Quora, Wikipedia, Medium | Content calendar add-on, not AI-planned |
| Per-task outline, format, target keyword & how-to | Yes | No |
| Track tasks To-do → In progress → Resolved | Yes | Partial |
| Add, edit & delete your own calendar tasks | Yes | Yes |
| Generate the content for a task with AI, in place | Yes | Partial |
| Request a task from the Amrut AI team | Yes | No |
| Next scan measures whether the plan workedThe loop closes. Recommendation → work → measured change. | Yes | No |
AI crawlability & agent analytics
If GPTBot can't fetch the page, nothing else on this list matters.
| Feature | Amrut AI | Semrush |
|---|---|---|
| Live AI bot activity (GPTBot, ClaudeBot, PerplexityBot) | Yes | No |
| Google-Extended, CCBot & Bytespider detection | Yes | No |
| Which pages AI crawlers can and can't reach | Yes | No |
| AI-bot robots.txt blocking diagnostics | Yes | Partial |
| Crawl frequency per AI agent | Yes | No |
| Prescribed fixes to make the site AI-readable | Yes | No |
| Free domain check, no login | Yes | No |
llms.txt & the AI-readable layer
Telling models what your business is, in the format they read — and controlling what they're allowed to use.
| Feature | Amrut AI | Semrush |
|---|---|---|
| Generate llms.txt automatically | Yes | No |
| GA4-verified domain ownership before editing | Yes | No |
| Edit, version & roll back llms.txt | Yes | No |
| Live preview & one-click download | Yes | No |
| Control which AI models may use your content | Yes | No |
| Define allowed & restricted pages for AI | Yes | No |
| Structured company & product metadata for AI | Yes | No |
| Target-audience definition for LLMs | Yes | No |
| Competitor context written for LLMs | Yes | No |
| robots.txt & sitemap.xml generators that improve your real fileFetches what you already serve, then improves it — instead of overwriting it. | Yes | Partial |
| Block or allow AI crawlers from a rule builder | Yes | No |
Keyword research & rank tracking
Volume, difficulty, intent — and what your competitors already rank for.
| Feature | Amrut AI | Semrush |
|---|---|---|
| Keyword discovery from a URL | Yes | Yes |
| Search volume, CPC & competition level | Yes | Yes |
| Monthly search-trend charts | Yes | Yes |
| Long-tail & question variants | Yes | Yes |
| Ranked keywords for any domain, with position & URL | Yes | Yes |
| Who ranks for a term, with traffic & authority | Yes | Yes |
| Country & language filtering | Yes | Yes |
| CSV export | Yes | Yes |
| AI intent classification | Yes | Yes |
| AI content-gap detection | Yes | Yes |
| Keyword database sizeLegacy suites have spent a decade building these indexes. We say so below. | Sufficient for most markets | Industry-leading |
Site audit & on-page
Everything a technical audit should flag — plus whether an AI model can read the page.
| Feature | Amrut AI | Semrush |
|---|---|---|
| Overall SEO & website health score | Yes | Yes |
| Critical issue detection | Yes | Yes |
| Core Web Vitals (LCP, CLS, INP) | Yes | Yes |
| Accessibility score | Yes | Partial |
| HTTPS & security checks | Yes | Yes |
| robots.txt & sitemap.xml checks | Yes | Yes |
| Internal & external link analysis | Yes | Yes |
| Image alt-attribute audit | Yes | Yes |
| Heading structure analysis (H1–H3) | Yes | Yes |
| AI heading-structure suggestions | Yes | Partial |
| LLM readiness detection | Yes | No |
| AI SEO fixes written for each issue | Yes | Partial |
Backlinks
Link quality, spam risk and growth over time.
| Feature | Amrut AI | Semrush |
|---|---|---|
| Total backlinks & referring domains | Yes | Yes |
| Dofollow vs nofollow split | Yes | Yes |
| New & lost backlink detection | Yes | Yes |
| Anchor-text analysis | Yes | Yes |
| Spam score per backlink | Yes | Yes |
| Domain rank & page rank | Yes | Yes |
| Linking-country detection | Yes | Yes |
| CSV export | Yes | Yes |
| Backlink index sizeNot a claim we'll inflate — see the honest section below. | Good coverage | Industry-leading |
Your own data: GA4 & Search Console
The only source of truth on whether AI search is actually sending you people.
| Feature | Amrut AI | Semrush |
|---|---|---|
| Native GA4 connection | Yes | Partial |
| Native Search Console connection | Yes | Yes |
| AI referral traffic split by engineHow much traffic ChatGPT, Perplexity and Gemini actually sent you. | Yes | No |
| Landing pages per AI engine | Yes | No |
| Query performance, CTR & position | Yes | Yes |
| Month-over-month change | Yes | Yes |
| Ranking opportunities (positions 11–30) | Yes | Yes |
| CTR & content-refresh recommendations | Yes | Partial |
| Country breakdown & global user map | Yes | Yes |
Content & competitor intelligence
Finding the gap, then filling it.
| Feature | Amrut AI | Semrush |
|---|---|---|
| AI content generator | 12 formats, 7 tones, 6 languages | Partial |
| Keyword-guided SEO content briefs | Yes | Yes |
| Readability scoring & reading time | Yes | Yes |
| Auto-detected competitors | Yes | Yes |
| Side-by-side SEO comparison | Yes | Yes |
| AI company profile — leadership, products, milestones | Yes | No |
| Competitor Google Ads — copy, dates, targeting | Yes | Yes |
| Ads strategy gap & winning-pattern analysis | Yes | Partial |
| YouTube trends, keywords & Shorts topics | Yes | No |
| Ask AI, grounded in your own site data, with sources | Yes | Partial |
Pricing, access & fine print
What it costs, what you're locked into, and what happens at renewal.
| Feature | Amrut AI | Semrush |
|---|---|---|
| Entry price | $19.99/mo SEO suite · $99/mo AI visibility | ~$117/mo annually |
| Free tier | Yes — no card required | Limited free account |
| Try without talking to sales | Yes | Yes |
| Self-serve signup | Yes | Yes |
| Seats included | Unlimited on paid plans | 1 included, extra seats billed |
| Annual contract required | No — monthly available | Annual for headline price |
| API accessOn request for paid plans. | Partial | Advanced tier / add-on |
| CSV / report export | Yes | Yes |
| Human onboarding & strategy reviews | Pro & Growth | Enterprise tiers |
| SOC 2 Type IIHonest answer: not yet certified. | No | Yes |
| SSO / SAML | No | Yes |
The honest part
Where Semrush is genuinely better than us
Every comparison page claims to win everything, which is why nobody believes them. These are the reasons we lose deals to Semrush, written the way we would say them on a call.
The databases are genuinely bigger
Semrush's keyword and backlink indexes are among the largest commercially available, built over more than a decade. For deep historical keyword data, huge backlink crawls and obscure long-tail markets, Semrush will surface rows we do not have. We are not going to pretend otherwise.
Paid-media research we don't cover
Traffic Analytics, PLA research, display advertising history and Semrush's advertising toolkit have no equivalent in Amrut AI. If PPC research is a core part of your job, that is a real gap on our side.
Enterprise procurement is solved
SSO, SOC 2, a partner network, certification programmes and an enterprise support org. If your security review has a checklist, Semrush passes it today and we do not.
The difference that matters
Every tool here gives you a number. One of them gives you the month's work.
Semrush is a research platform, and a good one. Amrut AI is a research platform plus the plan you execute against it.
A plan, regenerated monthly
P1/P2/P3 actions with an estimated visibility lift on each, the target AI models named per action, and a week 1–4 content calendar across nine channels. Every task carries its own outline, format, keyword and how-to.
AI crawlability, diagnosed
Live GPTBot, ClaudeBot and PerplexityBot activity, Google-Extended, CCBot and Bytespider detection, which pages each agent can reach, and exactly what in your robots.txt is blocking them.
The llms.txt engine
Generate, edit, version and roll back llms.txt with GA4-verified domain ownership — plus robots.txt and sitemap generators that improve the file you already serve instead of overwriting it.
The SEO platform, included
Technical audits, keyword research, ranked keywords for any domain, backlinks, rank tracking, competitor Google Ads intelligence, and native GA4 and Search Console with AI referrals split by engine.
Switching
Moving from Semrush, without a migration project
There is nothing to import. Amrut AI reads your live site, your GA4 and your Search Console — so a fair side-by-side takes an afternoon, not a quarter.
- 01
Run the free scan
Enter your domain and the same competitors you track in Semrush. No card, no call. You get a Visibility Score, sentiment, citations and a sample action plan.
- 02
Compare the same week
Keep Semrush running. Compare the two reports on the same domain in the same week — that is the only benchmark that means anything.
- 03
Keep the one that ships work
Connect GA4 and Search Console, take the first Monthly Growth Plan, and judge us on whether the next scan moved.
FAQ
Semrush vs Amrut AI: common questions
Is Amrut AI cheaper than Semrush?
Yes, substantially. Amrut AI's SEO suite starts at $19.99/mo and its AI-visibility product at $99/mo, with a free tier on both. Semrush's cheapest published plan is around $117/mo on annual billing, and its AI-visibility prompt tracking begins on a higher tier again. For a small team, the annual difference is thousands of dollars.
Does Semrush track AI search visibility now?
Yes — this is a common misconception on older comparison pages. Semrush added AI visibility tracking and AI sentiment monitoring across ChatGPT, Perplexity and Gemini, with a daily prompt allowance that scales by plan. The honest difference is depth, not existence: Amrut AI stores the full AI response text for every prompt, scores sentiment on each answer, tracks the citation source domains, and separately diagnoses whether AI crawlers can reach your pages at all.
Can Amrut AI replace Semrush entirely?
For most small and mid-sized teams, yes — site audits, keyword research, ranked keywords, backlinks, rank tracking, competitor intelligence, GA4 and Search Console are all covered. Two honest exceptions: if you depend on Semrush's paid-media research (Traffic Analytics, PLA and display advertising history) or on the sheer size of its keyword and backlink indexes for deep historical work, keep Semrush for that.
What does Amrut AI have that Semrush does not?
The Monthly Growth Plan is the big one: a prioritised P1/P2/P3 action plan regenerated every month with an estimated visibility lift on each item, plus a week-by-week content calendar across nine channels, each task carrying its own outline, format, target keyword and step-by-step how-to. Beyond that: llms.txt generation and versioning, AI-crawler diagnostics for GPTBot, ClaudeBot and PerplexityBot, AI referral traffic split by engine inside GA4, YouTube trend research, and AI company-profile intelligence on any domain.
Do I have to cancel Semrush to try Amrut AI?
No. Start on the free tier and run both side by side on the same domain for a month. That is also the fairest way to judge the two: compare the AI-visibility depth and the action plan, not the marketing pages.
Which is better for agencies?
It depends on what you resell. Semrush wins if your deliverable is deep research data and your clients expect the Semrush name. Amrut AI wins if your deliverable is a monthly plan and a report — white-label reports are included on the Growth plan, competitor lists are shared across every tool, and the price lets you run it on every client rather than your top five.
Keep comparing
Other tools people weigh against Amrut AI
Same format, same honesty, same date.
- Ahrefs vs Amrut AIBest-in-class backlink data, with AI visibility sold separately
- Moz vs Amrut AIThe classic SEO suite — strong fundamentals, thin AI layer
- Ubersuggest vs Amrut AICheap, simple keyword research — and a famous lifetime deal
- Profound vs Amrut AIThe category's best-funded AI-visibility platform
- Peec AI vs Amrut AIEuropean AI-search analytics built for marketing teams
- AthenaHQ vs Amrut AIYC-backed AEO command centre aimed at enterprise brands
How this comparison was made
Every Semrush price and limit on this page was read from Semrush's own public pricing and product pages on 3 September 2026 and is quoted as published, including annual-billing caveats. Amrut AI's rows are taken from the shipped product, not the roadmap. Where Semrush does not publish a capability, the table says Not disclosed instead of assuming a no. Where Semrush is better, it says so.
This is a vendor comparison written by Amrut AI, so read it as such — and verify the prices yourself at the links below. Found something out of date or wrong? Tell us and we will correct it.