Peec AI vs Amrut AI
European AI-search analytics built for marketing teams
Peec AI is one of the fastest-growing AI-search analytics tools in Europe and a favourite of in-house SEO and content teams: clean prompt organisation and tagging, visibility trends, sentiment, competitor benchmarking, multi-country tracking, Looker Studio integration and an API. The two things to price in are engine caps and currency. Peec's self-serve plans start around €89/mo for 50 prompts and cap you at three AI engines, with each additional engine charged as a separate monthly add-on. Amrut AI includes four engines at $99/mo with 50 prompts a day, adds llms.txt and AI-crawler tooling, brings a full traditional SEO platform along, and produces the monthly action plan and content calendar Peec leaves to you.
- Peec caps self-serve plans at three engines; a fourth is a paid add-on per model. Amrut AI includes four.
- Peec's prompt tagging, Looker Studio integration and reporting polish are genuinely excellent.
- Peec measures. Amrut AI measures, then hands you the prioritised monthly plan and calendar.
The short answer
Which one should you actually buy?
No tool wins every row. Here is the honest split, so you can stop reading early if Peec AI is the right answer for you.
Choose Amrut AI if…
- You want four engines included rather than three plus per-model add-ons.
- You want AI visibility and your whole SEO stack — audits, keywords, backlinks, GA4, GSC — on one bill.
- You want the plan: prioritised tasks, estimated lift, and a nine-channel content calendar.
Choose Peec AI if…
- Your reporting lives in Looker Studio and you want a native connector rather than exports.
- You want the cleanest prompt organisation and tagging workflow in the category — Peec's UX is a real strength.
- You are an EU team that wants EU billing, EU data handling and a European vendor relationship.
At a glance
Peec AI vs Amrut AI: the eight rows that matter
Everything else on this page is detail on these.
| Amrut AI | Peec AI | |
|---|---|---|
| Entry price | $99/mo (free scan first) | ~€89/mo (~$96) |
| Engines includedAmrut AI | 4 | 3, with paid per-engine add-ons |
| Prompts at entryAmrut AI | 50 per day | 50 |
| Looker Studio connectorPeec AI | No | Yes |
| Traditional SEO suite includedAmrut AI | Yes, full platform | No |
| llms.txt & AI-crawler toolingAmrut AI | Yes | No |
| Monthly action plan & content calendarAmrut AI | Yes | Recommendations only |
| Best for | Teams that want AI + SEO + execution | Reporting-led in-house and agency teams |
Pricing
What Peec AI and Amrut AI actually cost
Published prices only, checked on 3 September 2026. Vendors reprice often — the sources are linked at the bottom of this page.
Amrut AI
- Free scan
- $0
- Starter
- $99/mo
- Pro
- $249/mo
- Growth
- $599/mo
One-time AI-visibility scan. No card.
50 prompts per day, 5 tracked competitors, all 4 engines.
100 prompts/day, 10 competitors, 1,200 research prompts, 30-min monthly strategy review.
150 prompts/day, 15 competitors, priority scanning, white-label reports, weekly reviews.
The SEO platform — audits, keywords, backlinks, rank tracking, GA4 and Search Console — is a separate $19.99/mo subscription, so AI visibility plus the full SEO suite is $118.99/mo all in.
Peec AI
- Starter
- ~€89/mo
- Pro
- ~€205/mo
- Advanced
- ~€425/mo
- Agency / Enterprise
- from ~€205/mo
50 prompts, 3 engines, 1 project.
150 prompts, 3 engines, deeper reporting.
350 prompts, multiple projects and countries.
Credit-based agency tiers, then custom Enterprise.
Peec has repriced more than once, and third-party reviews still quote retired 2025 numbers — check peec.ai/pricing before budgeting. The detail that catches teams out is the three-engine cap: adding a fourth model is a separate monthly charge that scales with your tier.
Feature by feature
79 features compared, grouped by what you're buying
Amrut AI leads on 53 of 79 rows. The rows where Peec AI leads are marked, and anything we could not verify says so rather than guessing.
AI visibility tracking (GEO / AEO)
Measuring how often AI engines recommend you, against whom, and in what tone.
| Feature | Amrut AI | Peec AI |
|---|---|---|
| AI engines monitoredThe four that actually send buying traffic. Depth over engine count. | ChatGPT, Gemini, Perplexity, Google AI Mode | 3 included (of ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini) |
| Visibility score per engine | Yes | Yes |
| Share of voice vs named competitors | Yes | Yes |
| Sentiment scored on every AI response | Yes | Yes |
| Full AI response text stored, never summarisedYou can read the exact answer the model gave, per engine, per day. | Yes | Partial |
| Citation & source-domain tracking | Yes | Yes |
| Competitor dominance matrixWho owns which prompt, at a glance. | Yes | Partial |
| Per-prompt coverage & gap detection | Yes | Yes |
| Scan frequency | Daily, automatic | Daily or weekly, by plan |
| Prompts tracked | 50–150 per day, by plan | 50 – 350, by plan |
| AI-written executive summary | Yes | Partial |
| Scan history with per-run engine breakdown | Yes | Yes |
| Country & language targeting | Yes | Yes |
| White-label / brandable reports | Growth plan | Partial |
| Free scan without a card | Yes | Partial |
The work, not just the score
Every tool on this page can tell you that your visibility is low. This is the part that tells you what to publish on Tuesday.
| Feature | Amrut AI | Peec AI |
|---|---|---|
| Monthly Growth Plan, regenerated automaticallyA fresh prioritised plan every month, on your signup anniversary. | Yes | No |
| Prioritised AEO/GEO action plan (P1 / P2 / P3) | Yes | Partial |
| Estimated visibility lift % per actionSo you can argue the roadmap with a number attached. | Yes | No |
| Target AI models named per action | Yes | No |
| Week 1–4 content rollout calendar | Yes | No |
| Channels planned | 9 — blog, comparison, YouTube, Reels/TikTok, LinkedIn, Meta, Reddit/Quora, Wikipedia, Medium | None |
| Per-task outline, format, target keyword & how-to | Yes | No |
| Track tasks To-do → In progress → Resolved | Yes | No |
| Add, edit & delete your own calendar tasks | Yes | No |
| Generate the content for a task with AI, in place | Yes | No |
| Request a task from the Amrut AI team | Yes | No |
| Next scan measures whether the plan workedThe loop closes. Recommendation → work → measured change. | Yes | Partial |
The traditional SEO platform underneath
AI search is where the growth is. Google is still where the volume is. You should not need two subscriptions for that.
| Feature | Amrut AI | Peec AI |
|---|---|---|
| Full technical SEO audit & health score | Yes | No |
| Core Web Vitals (LCP, CLS, INP) | Yes | No |
| Keyword research — volume, CPC, competition, trend | Yes | Partial |
| Ranked keywords for any domain | Yes | No |
| AI intent classification of keywords | Yes | Partial |
| Backlink profile — spam score, anchors, new/lost | Yes | No |
| Google rank tracking & quick-win detection | Yes | No |
| Live SERP snippet simulator | Yes | No |
| Auto-detected competitors & side-by-side SEO scores | Yes | Partial |
| Competitor Google Ads intelligence | Yes | No |
| AI company-profile intelligence on any domain | Yes | No |
| YouTube trends & keyword finder | Yes | No |
| AI content generator (12 formats, 6 languages) | Yes | No |
| Free everyday tools — no card, no login | Yes | No |
AI crawlability & agent analytics
If GPTBot can't fetch the page, nothing else on this list matters.
| Feature | Amrut AI | Peec AI |
|---|---|---|
| Live AI bot activity (GPTBot, ClaudeBot, PerplexityBot) | Yes | No |
| Google-Extended, CCBot & Bytespider detection | Yes | No |
| Which pages AI crawlers can and can't reach | Yes | No |
| AI-bot robots.txt blocking diagnostics | Yes | No |
| Crawl frequency per AI agent | Yes | No |
| Prescribed fixes to make the site AI-readable | Yes | No |
| Free domain check, no login | Yes | No |
llms.txt & the AI-readable layer
Telling models what your business is, in the format they read — and controlling what they're allowed to use.
| Feature | Amrut AI | Peec AI |
|---|---|---|
| Generate llms.txt automatically | Yes | No |
| GA4-verified domain ownership before editing | Yes | No |
| Edit, version & roll back llms.txt | Yes | No |
| Live preview & one-click download | Yes | No |
| Control which AI models may use your content | Yes | No |
| Define allowed & restricted pages for AI | Yes | No |
| Structured company & product metadata for AI | Yes | No |
| Target-audience definition for LLMs | Yes | No |
| Competitor context written for LLMs | Yes | No |
| robots.txt & sitemap.xml generators that improve your real fileFetches what you already serve, then improves it — instead of overwriting it. | Yes | No |
| Block or allow AI crawlers from a rule builder | Yes | No |
Your own data: GA4 & Search Console
The only source of truth on whether AI search is actually sending you people.
| Feature | Amrut AI | Peec AI |
|---|---|---|
| Native GA4 connection | Yes | Not disclosed |
| Native Search Console connection | Yes | Not disclosed |
| AI referral traffic split by engineHow much traffic ChatGPT, Perplexity and Gemini actually sent you. | Yes | No |
| Landing pages per AI engine | Yes | No |
| Query performance, CTR & position | Yes | No |
| Month-over-month change | Yes | No |
| Ranking opportunities (positions 11–30) | Yes | No |
| CTR & content-refresh recommendations | Yes | No |
| Country breakdown & global user map | Yes | Yes |
Pricing, access & fine print
What it costs, what you're locked into, and what happens at renewal.
| Feature | Amrut AI | Peec AI |
|---|---|---|
| Entry price | $19.99/mo SEO suite · $99/mo AI visibility | ~€89/mo |
| Free tier | Yes — no card required | No |
| Try without talking to sales | Yes | Yes |
| Self-serve signup | Yes | Yes |
| Seats included | Unlimited on paid plans | By plan |
| Annual contract required | No — monthly available | Monthly available |
| API accessOn request for paid plans. | Partial | Yes |
| CSV / report export | Yes | Yes |
| Human onboarding & strategy reviews | Pro & Growth | Higher tiers |
| SOC 2 Type IIHonest answer: not yet certified. | No | Not disclosed |
| SSO / SAML | No | Enterprise |
The honest part
Where Peec AI is genuinely better than us
Every comparison page claims to win everything, which is why nobody believes them. These are the reasons we lose deals to Peec AI, written the way we would say them on a call.
The best reporting workflow in the category
Prompt tagging, trend views and the native Looker Studio integration make Peec unusually pleasant to build recurring client or board reporting on. If a monthly deck is your deliverable, Peec's data model fits it well.
Strong agency packaging
Peec sells credit-based agency plans designed for running many brands at once. That is a cleaner commercial fit for a multi-client agency than per-project subscriptions.
European vendor, EU-first
For teams with EU procurement or data-residency preferences, a European vendor with EU billing is a legitimate reason to choose Peec over a US or India-based platform, ours included.
The difference that matters
Every tool here gives you a number. One of them gives you the month's work.
Peec AI and Amrut AI both measure how AI engines describe you. Only one then tells you what to publish, where, and in what order.
A plan, regenerated monthly
P1/P2/P3 actions with an estimated visibility lift on each, the target AI models named per action, and a week 1–4 content calendar across nine channels. Every task carries its own outline, format, keyword and how-to.
AI crawlability, diagnosed
Live GPTBot, ClaudeBot and PerplexityBot activity, Google-Extended, CCBot and Bytespider detection, which pages each agent can reach, and exactly what in your robots.txt is blocking them.
The llms.txt engine
Generate, edit, version and roll back llms.txt with GA4-verified domain ownership — plus robots.txt and sitemap generators that improve the file you already serve instead of overwriting it.
The SEO platform, included
Technical audits, keyword research, ranked keywords for any domain, backlinks, rank tracking, competitor Google Ads intelligence, and native GA4 and Search Console with AI referrals split by engine.
Switching
Moving from Peec AI, without a migration project
There is nothing to import. Amrut AI reads your live site, your GA4 and your Search Console — so a fair side-by-side takes an afternoon, not a quarter.
- 01
Run the free scan
Enter your domain and the same competitors you track in Peec AI. No card, no call. You get a Visibility Score, sentiment, citations and a sample action plan.
- 02
Compare the same week
Keep Peec AI running. Compare the two reports on the same domain in the same week — that is the only benchmark that means anything.
- 03
Keep the one that ships work
Connect GA4 and Search Console, take the first Monthly Growth Plan, and judge us on whether the next scan moved.
FAQ
Peec AI vs Amrut AI: common questions
How much does Peec AI cost compared to Amrut AI?
Peec's self-serve plans run roughly €89 to €425 per month, with Starter at about €89 for 50 prompts. Amrut AI's AI Visibility Starter is $99/mo for 50 prompts a day and five tracked competitors, with a free one-time scan first. The prices are close at entry; the difference is what is included — Peec caps you at three AI engines and charges per additional model, while Amrut AI includes four and also brings a full SEO platform.
Does Peec AI limit how many AI engines you can track?
Yes. All three self-serve plans include three engines chosen from ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Perplexity and Gemini, and a fourth engine is a paid add-on billed per model per month — the add-on price scales with your tier. This is the single most common budgeting surprise with Peec, so confirm it on their pricing page.
What does Amrut AI include that Peec AI doesn't?
The whole traditional SEO layer — technical audits, keyword research, ranked keywords for any domain, backlinks, rank tracking, competitor Google Ads intelligence, and native GA4 and Search Console with AI referral traffic split by engine. Plus llms.txt generation and versioning, AI-crawler diagnostics for GPTBot, ClaudeBot and PerplexityBot, and the Monthly Growth Plan with a nine-channel content calendar.
Is Peec AI better for agencies?
For pure multi-client reporting, it has an edge: credit-based agency tiers and a native Looker Studio connector make recurring client decks straightforward. Amrut AI's advantage for agencies is scope — white-label reports on the Growth plan plus the SEO suite and the monthly plan you can bill as deliverable work, rather than a dashboard the client could have bought themselves.
Does Peec AI tell you what to do about a low score?
It surfaces strategy recommendations and AI-suggested prompts, which is useful. It does not produce a dated, prioritised action plan or a content calendar. Amrut AI generates a Monthly Growth Plan every month with P1/P2/P3 tiers, an estimated visibility lift per action, target AI models named per action, and week 1–4 tasks across nine channels — each with an outline and a step-by-step how-to.
Can I try both before deciding?
Yes. Peec offers a free trial and Amrut AI offers a free one-time AI-visibility scan with no card. Run the same domain and the same five competitors through both and compare the reports side by side — that is a far better test than either marketing page.
Keep comparing
Other tools people weigh against Amrut AI
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How this comparison was made
Every Peec AI price and limit on this page was read from Peec AI's own public pricing and product pages on 3 September 2026 and is quoted as published, including annual-billing caveats. Amrut AI's rows are taken from the shipped product, not the roadmap. Where Peec AI does not publish a capability, the table says Not disclosed instead of assuming a no. Where Peec AI is better, it says so.
This is a vendor comparison written by Amrut AI, so read it as such — and verify the prices yourself at the links below. Found something out of date or wrong? Tell us and we will correct it.