AthenaHQ vs Amrut AI
YC-backed AEO command centre aimed at enterprise brands
AthenaHQ is a Y Combinator-backed answer-engine optimisation platform pitched at Fortune 500 marketing teams: visibility across eleven-plus LLMs, citation source analysis, real-time mention monitoring, sentiment, crisis detection, press-kit optimisation, and native GA4, Search Console and Shopify integrations. It has the broadest engine list of the self-serve tools and a free Essential tier — but the first real plan is $295/mo on a credit model, and it stops at AEO. Amrut AI covers four engines with 50 prompts a day from $99/mo, includes a complete traditional SEO platform in the same subscription, generates llms.txt and audits AI-crawler access, and produces a prioritised monthly plan with a nine-channel content calendar.
- AthenaHQ's first paid tier is $295/mo on credits; Amrut AI's is $99/mo with 50 prompts a day.
- AthenaHQ tracks eleven-plus LLMs to our four — a genuine advantage if breadth is what you need.
- Both integrate GA4 and Search Console. Only Amrut AI adds the full SEO suite and the monthly execution plan.
The short answer
Which one should you actually buy?
No tool wins every row. Here is the honest split, so you can stop reading early if AthenaHQ is the right answer for you.
Choose Amrut AI if…
- You want a self-serve price between free and $295/mo — ours is $99/mo with a free scan first.
- You want the SEO platform underneath the AI-visibility layer, not a second subscription.
- You want a monthly plan with named tasks, channels and estimated lift, not an executive dashboard.
Choose AthenaHQ if…
- You need visibility across eleven-plus models including Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral.
- You run a large brand where crisis detection and press-kit optimisation for AI citation are real requirements.
- You sell on Shopify and want AI-visibility data joined to commerce data natively.
At a glance
AthenaHQ vs Amrut AI: the eight rows that matter
Everything else on this page is detail on these.
| Amrut AI | AthenaHQ | |
|---|---|---|
| Entry paid priceAmrut AI | $99/mo | $295/mo Starter |
| Free tierAthenaHQ | Free one-time scan | Free Essential tier with credits |
| Engines trackedAthenaHQ | 4 | 11+ LLMs |
| Pricing modelAmrut AI | Prompts per day, flat | Credits |
| GA4 + Search Console | Native | Native |
| Traditional SEO suite includedAmrut AI | Yes, full platform | No |
| llms.txt & AI-crawler toolingAmrut AI | Yes | Partial |
| Monthly action plan & content calendarAmrut AI | Yes | Recommendations only |
Pricing
What AthenaHQ and Amrut AI actually cost
Published prices only, checked on 3 September 2026. Vendors reprice often — the sources are linked at the bottom of this page.
Amrut AI
- Free scan
- $0
- Starter
- $99/mo
- Pro
- $249/mo
- Growth
- $599/mo
One-time AI-visibility scan. No card.
50 prompts per day, 5 tracked competitors, all 4 engines.
100 prompts/day, 10 competitors, 1,200 research prompts, 30-min monthly strategy review.
150 prompts/day, 15 competitors, priority scanning, white-label reports, weekly reviews.
The SEO platform — audits, keywords, backlinks, rank tracking, GA4 and Search Console — is a separate $19.99/mo subscription, so AI visibility plus the full SEO suite is $118.99/mo all in.
AthenaHQ
- Essential
- Free
- Starter
- $295/mo
- Enterprise
- Custom
Credit allowance to trial the platform.
Credit-based, roughly 3,600 credits per month.
Dedicated support, higher credit ceilings, wider model list.
AthenaHQ bills in credits, so your real monthly cost depends on how many prompts × models you run rather than a flat prompt allowance. Model the credit burn for your prompt set before comparing headline prices.
Feature by feature
79 features compared, grouped by what you're buying
Amrut AI leads on 50 of 79 rows. The rows where AthenaHQ leads are marked, and anything we could not verify says so rather than guessing.
AI visibility tracking (GEO / AEO)
Measuring how often AI engines recommend you, against whom, and in what tone.
| Feature | Amrut AI | AthenaHQ |
|---|---|---|
| AI engines monitoredThe four that actually send buying traffic. Depth over engine count. | ChatGPT, Gemini, Perplexity, Google AI Mode | 11+ — ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, Mistral |
| Visibility score per engine | Yes | Yes |
| Share of voice vs named competitors | Yes | Yes |
| Sentiment scored on every AI response | Yes | Yes |
| Full AI response text stored, never summarisedYou can read the exact answer the model gave, per engine, per day. | Yes | Partial |
| Citation & source-domain tracking | Yes | Yes |
| Competitor dominance matrixWho owns which prompt, at a glance. | Yes | Yes |
| Per-prompt coverage & gap detection | Yes | Yes |
| Scan frequency | Daily, automatic | Real-time / daily |
| Prompts tracked | 50–150 per day, by plan | Credit-based, not a prompt count |
| AI-written executive summary | Yes | Yes |
| Scan history with per-run engine breakdown | Yes | Yes |
| Country & language targeting | Yes | Yes |
| White-label / brandable reports | Growth plan | Partial |
| Free scan without a card | Yes | Yes |
The work, not just the score
Every tool on this page can tell you that your visibility is low. This is the part that tells you what to publish on Tuesday.
| Feature | Amrut AI | AthenaHQ |
|---|---|---|
| Monthly Growth Plan, regenerated automaticallyA fresh prioritised plan every month, on your signup anniversary. | Yes | No |
| Prioritised AEO/GEO action plan (P1 / P2 / P3) | Yes | Partial |
| Estimated visibility lift % per actionSo you can argue the roadmap with a number attached. | Yes | No |
| Target AI models named per action | Yes | Partial |
| Week 1–4 content rollout calendar | Yes | No |
| Channels planned | 9 — blog, comparison, YouTube, Reels/TikTok, LinkedIn, Meta, Reddit/Quora, Wikipedia, Medium | None |
| Per-task outline, format, target keyword & how-to | Yes | Partial |
| Track tasks To-do → In progress → Resolved | Yes | No |
| Add, edit & delete your own calendar tasks | Yes | No |
| Generate the content for a task with AI, in place | Yes | Partial |
| Request a task from the Amrut AI team | Yes | No |
| Next scan measures whether the plan workedThe loop closes. Recommendation → work → measured change. | Yes | Partial |
The traditional SEO platform underneath
AI search is where the growth is. Google is still where the volume is. You should not need two subscriptions for that.
| Feature | Amrut AI | AthenaHQ |
|---|---|---|
| Full technical SEO audit & health score | Yes | Partial |
| Core Web Vitals (LCP, CLS, INP) | Yes | No |
| Keyword research — volume, CPC, competition, trend | Yes | No |
| Ranked keywords for any domain | Yes | No |
| AI intent classification of keywords | Yes | Partial |
| Backlink profile — spam score, anchors, new/lost | Yes | No |
| Google rank tracking & quick-win detection | Yes | No |
| Live SERP snippet simulator | Yes | No |
| Auto-detected competitors & side-by-side SEO scores | Yes | Partial |
| Competitor Google Ads intelligence | Yes | No |
| AI company-profile intelligence on any domain | Yes | Partial |
| YouTube trends & keyword finder | Yes | No |
| AI content generator (12 formats, 6 languages) | Yes | Partial |
| Free everyday tools — no card, no login | Yes | No |
AI crawlability & agent analytics
If GPTBot can't fetch the page, nothing else on this list matters.
| Feature | Amrut AI | AthenaHQ |
|---|---|---|
| Live AI bot activity (GPTBot, ClaudeBot, PerplexityBot) | Yes | Partial |
| Google-Extended, CCBot & Bytespider detection | Yes | Partial |
| Which pages AI crawlers can and can't reach | Yes | Partial |
| AI-bot robots.txt blocking diagnostics | Yes | Partial |
| Crawl frequency per AI agent | Yes | Not disclosed |
| Prescribed fixes to make the site AI-readable | Yes | Partial |
| Free domain check, no login | Yes | No |
llms.txt & the AI-readable layer
Telling models what your business is, in the format they read — and controlling what they're allowed to use.
| Feature | Amrut AI | AthenaHQ |
|---|---|---|
| Generate llms.txt automatically | Yes | Partial |
| GA4-verified domain ownership before editing | Yes | No |
| Edit, version & roll back llms.txt | Yes | No |
| Live preview & one-click download | Yes | No |
| Control which AI models may use your content | Yes | No |
| Define allowed & restricted pages for AI | Yes | No |
| Structured company & product metadata for AI | Yes | Partial |
| Target-audience definition for LLMs | Yes | Partial |
| Competitor context written for LLMs | Yes | Partial |
| robots.txt & sitemap.xml generators that improve your real fileFetches what you already serve, then improves it — instead of overwriting it. | Yes | No |
| Block or allow AI crawlers from a rule builder | Yes | No |
Your own data: GA4 & Search Console
The only source of truth on whether AI search is actually sending you people.
| Feature | Amrut AI | AthenaHQ |
|---|---|---|
| Native GA4 connection | Yes | Yes |
| Native Search Console connection | Yes | Yes |
| AI referral traffic split by engineHow much traffic ChatGPT, Perplexity and Gemini actually sent you. | Yes | Partial |
| Landing pages per AI engine | Yes | Partial |
| Query performance, CTR & position | Yes | Partial |
| Month-over-month change | Yes | Partial |
| Ranking opportunities (positions 11–30) | Yes | No |
| CTR & content-refresh recommendations | Yes | No |
| Country breakdown & global user map | Yes | Partial |
Pricing, access & fine print
What it costs, what you're locked into, and what happens at renewal.
| Feature | Amrut AI | AthenaHQ |
|---|---|---|
| Entry price | $19.99/mo SEO suite · $99/mo AI visibility | Free tier, then $295/mo |
| Free tier | Yes — no card required | Yes |
| Try without talking to sales | Yes | Yes |
| Self-serve signup | Yes | Yes |
| Seats included | Unlimited on paid plans | By plan |
| Annual contract required | No — monthly available | Monthly available |
| API accessOn request for paid plans. | Partial | Partial |
| CSV / report export | Yes | Yes |
| Human onboarding & strategy reviews | Pro & Growth | Enterprise |
| SOC 2 Type IIHonest answer: not yet certified. | No | Not disclosed |
| SSO / SAML | No | Enterprise |
The honest part
Where AthenaHQ is genuinely better than us
Every comparison page claims to win everything, which is why nobody believes them. These are the reasons we lose deals to AthenaHQ, written the way we would say them on a call.
Widest engine coverage of the self-serve tools
Eleven-plus LLMs — ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral, with more on request. Amrut AI deliberately covers four. If your category's buyers use Claude or Copilot heavily, that breadth is worth real money.
Enterprise brand-safety features we don't have
Crisis detection and press-kit optimisation for AI citation are aimed squarely at large-brand comms teams, and there is no equivalent in Amrut AI. For a household-name brand managing reputational risk in AI answers, that is a serious differentiator.
A genuinely free tier and YC credibility
The Essential tier is free with a credit allowance, which is a low-risk way to start, and YC backing plus Forbes and WSJ coverage make it an easy internal sell. We match the free-trial part with a free scan, but their free tier is more generous.
The difference that matters
Every tool here gives you a number. One of them gives you the month's work.
AthenaHQ and Amrut AI both measure how AI engines describe you. Only one then tells you what to publish, where, and in what order.
A plan, regenerated monthly
P1/P2/P3 actions with an estimated visibility lift on each, the target AI models named per action, and a week 1–4 content calendar across nine channels. Every task carries its own outline, format, keyword and how-to.
AI crawlability, diagnosed
Live GPTBot, ClaudeBot and PerplexityBot activity, Google-Extended, CCBot and Bytespider detection, which pages each agent can reach, and exactly what in your robots.txt is blocking them.
The llms.txt engine
Generate, edit, version and roll back llms.txt with GA4-verified domain ownership — plus robots.txt and sitemap generators that improve the file you already serve instead of overwriting it.
The SEO platform, included
Technical audits, keyword research, ranked keywords for any domain, backlinks, rank tracking, competitor Google Ads intelligence, and native GA4 and Search Console with AI referrals split by engine.
Switching
Moving from AthenaHQ, without a migration project
There is nothing to import. Amrut AI reads your live site, your GA4 and your Search Console — so a fair side-by-side takes an afternoon, not a quarter.
- 01
Run the free scan
Enter your domain and the same competitors you track in AthenaHQ. No card, no call. You get a Visibility Score, sentiment, citations and a sample action plan.
- 02
Compare the same week
Keep AthenaHQ running. Compare the two reports on the same domain in the same week — that is the only benchmark that means anything.
- 03
Keep the one that ships work
Connect GA4 and Search Console, take the first Monthly Growth Plan, and judge us on whether the next scan moved.
FAQ
AthenaHQ vs Amrut AI: common questions
Is Amrut AI cheaper than AthenaHQ?
Yes on paid plans. AthenaHQ's first paid tier is $295/mo on a credit model; Amrut AI's AI Visibility Starter is $99/mo with 50 prompts a day and five tracked competitors. AthenaHQ does have the more generous free tier — a free Essential plan with a credit allowance versus our single free one-time scan.
Does AthenaHQ track more AI engines than Amrut AI?
Yes — eleven or more LLMs including Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral, against our four (ChatGPT, Gemini, Perplexity and Google AI Mode). We focus on the four engines that drive most commercial discovery and go deeper on them: full stored response text, per-answer sentiment, citation source domains and a daily rotating prompt schedule. If breadth of models is your requirement, AthenaHQ wins that row.
What does Amrut AI have that AthenaHQ doesn't?
A full traditional SEO platform in the same seat — technical audits, Core Web Vitals, keyword research, ranked keywords for any domain, backlink analysis, rank tracking, SERP snippet simulation, competitor Google Ads intelligence, AI company profiles and YouTube trend research. Plus a complete llms.txt engine with GA4-verified editing and versioning, AI-crawler diagnostics, and the Monthly Growth Plan with a week-by-week nine-channel content calendar.
How does credit-based pricing compare to prompts per day?
AthenaHQ charges credits, consumed per prompt per model, so your bill scales with how much you query. Amrut AI charges a flat monthly price for a fixed prompts-per-day allowance — 50 a day on Starter, 100 on Pro, 150 on Growth. Credits are more flexible if your usage is spiky; a flat allowance is more predictable if you are budgeting a year ahead.
Which is better for a large enterprise brand?
AthenaHQ, on brand-safety grounds. Crisis detection, press-kit optimisation for AI citation, the eleven-plus model list and Fortune 500 references are aimed at exactly that buyer, and we have no equivalent to the first two. Amrut AI is the stronger fit where budget is self-serve and you need SEO plus AI visibility plus an execution plan rather than an executive dashboard.
Can I trial both?
Yes, and you should. AthenaHQ's Essential tier is free and Amrut AI's one-time AI-visibility scan needs no card. Run the same brand and competitor set through both and compare what each tells you to actually do next.
Keep comparing
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How this comparison was made
Every AthenaHQ price and limit on this page was read from AthenaHQ's own public pricing and product pages on 3 September 2026 and is quoted as published, including annual-billing caveats. Amrut AI's rows are taken from the shipped product, not the roadmap. Where AthenaHQ does not publish a capability, the table says Not disclosed instead of assuming a no. Where AthenaHQ is better, it says so.
This is a vendor comparison written by Amrut AI, so read it as such — and verify the prices yourself at the links below. Found something out of date or wrong? Tell us and we will correct it.