Privacy

Your Privacy, Our Priority

We are committed to protecting your personal information and ensuring transparency about how we use your data.

Amrut AI (“we”, “us”, or “our”) operates https://amrut.ai and related services (the “Service”). This Privacy Policy explains how we collect, use, disclose, and protect information when you use our Service.

Last updated: October 2026

Information We Collect

1 Account Information

  • Name
  • Email address
  • Encrypted password
  • Company name (optional)

2 Usage & Technical Data

  • IP address
  • Browser and device type
  • Pages viewed and timestamps
  • Referrer and timezone

Used for security, analytics, and service improvement.

3 Publicly Available Business Data

We process publicly available business and website data to build profiles, insights, and analytics, including:

  • Website content and metadata
  • SEO signals
  • Public business information

This data may include limited personal data where publicly disclosed.

4 User-Connected Data

When users connect websites or tools (e.g., Google Search Console), we process that data only to provide requested features.

5 AI Inputs & Outputs

We may temporarily store AI prompts and generated outputs to:

  • Deliver functionality
  • Improve reliability
  • Prevent abuse

We do not sell this data.

6 Payments

Payments are processed securely by Stripe. Your card details go straight to Stripe and are never stored on our servers; we keep only what we need for billing, such as the plan, amount, date and payment status.

How subscriptions renew, how to cancel and when refunds apply is set out in our Terms & Conditions.

Legal Basis for Processing (GDPR)

Where applicable, we process data based on:

  • Contractual necessity
  • Legitimate interests
  • Legal obligations
  • User consent

How We Use Data

  • Provide and maintain services
  • Improve platform performance
  • Generate reports and insights
  • Send service, security, and billing emails
  • Send the alerts and reports you have asked for
  • Prevent fraud and abuse
  • Comply with legal requirements

Communications & Email

We use your email address to send the following. We never sell or rent it, and we do not share it with third parties for their own marketing.

1 Service & Security Emails

  • Account verification and one-time passcodes
  • Password reset and security notices
  • Subscription, billing, and invoice notifications
  • Replies to support or contact requests you send us

These are required to operate your account (contractual necessity), so they cannot be switched off while the account is active.

2 Product Alerts & Reports

  • Watchlist alerts when a domain you added changes
  • Daily or weekly activity digests
  • AI Visibility scan results and monthly reports

We send these only for domains and projects you have added yourself. You can turn the email digest off, switch the weekly summary on or off, set quiet hours, cap how many emails you receive per day, snooze an individual domain, or remove a domain entirely — all from Dashboard → Watchlist.

3 Marketing Emails

Where we send product news, offers, or other marketing messages, we do so only where you have opted in or where permitted by law. Every such email includes an unsubscribe link, and opting out never affects the service or security emails above.

4 Opting Out

You can stop any non-essential email using the controls above, the unsubscribe link in the email, or by writing to [email protected]. We action opt-out requests within 10 business days.

5 Email Delivery Providers

Emails are delivered through third-party providers that process your name and email address on our behalf, under contract and only for delivery purposes.

Data Sharing

We may share data with:

  • Service providers (hosting, analytics, payments, email delivery)
  • Legal authorities when required
  • Acquirers in business transactions

We do not sell personal data.

International Transfers

Data may be processed in India or other jurisdictions with appropriate safeguards.

Data Retention

Data is retained only as long as necessary for:

  • Service delivery
  • Legal compliance
  • Security and dispute resolution

User Rights

Depending on location, users may request:

  • Access
  • Correction
  • Deletion
  • Restriction or objection
  • Withdrawal of consent, including opting out of non-essential emails

Requests: [email protected]

California Privacy Rights

California residents may request access or deletion. We do not sell personal data.

Security

We use reasonable technical and organizational safeguards. No system is 100% secure.

Children

Not intended for users under 18.

Changes

We may update this policy. Continued use indicates acceptance.

Questions about your data?

Email [email protected] — we usually reply within 24 hours.

GDPR Compliant

Stay Secure With Us

Your data is in safe hands. Learn more about our security practices and compliance measures.

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