Last updated: August 2026
Global rank: Worldwide · 2026-08
#15,511
AI visibility: Grade A
89
SEO health: Latest audit
78
Visits
1.2M
per month, estimated
Keywords
61.1K
ranking in Google
Organic share
100%
1.2M organic visits
LLMS.txt
Published
164 lines AI engines can read
You're seeing the free preview of funko.com
funko.com Web Traffic Statistics
Key findings
- Funko (Toys & Collectibles) is ranked #15,511 worldwide in our August 2026 domain ranking, inside the top 100,000, up 9,434 places from #24,945 in July 2026.
- It is estimated to receive about 1.2 million visits a month from search, 100% of it organic, across 61,100 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 164 lines.
- Its last technical audit scored 78/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #15,511 | ▲ 9,434 |
| July 2026 | #24,945 | ▼ 9,499 |
| June 2026 | #15,446 | — |
| May 2026 | #15,446 | ▼ 1,977 |
| April 2026 | #13,469 | ▲ 843 |
| March 2026 | #14,312 | ▼ 169 |
| February 2026 | #14,143 | — |
What this company does
Funko creates and sells a wide range of pop culture collectibles, including their signature Pop! Vinyl figures along with various accessories and toys. Their official store focuses on bringing these items directly to customers, featuring everything from standard designs to personalized versions that allow fans to create something more unique to their tastes. The company works with many popular entertainment propertie…
Our read on the site
Significant improvements needed.
funko.com Traffic and Visitor Engagement
funko.com draws an estimated 1.2 million visits a month from search engines. Effectively all of it is organic — about 1.2 million visits from unpaid results. Spread across 61,100 ranking keywords, that averages roughly 20 organic visits per keyword.
Monthly visits
1.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.2M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
funko.com AI Visibility
On our AI visibility scale funko.com earns 89 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
83/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
funko.com LLMS.txt
The llms.txt on funko.com runs to 164 lines (7,397 characters) across 12 sections, last generated in March 2026. It introduces the site as "Funko - Pop Culture Collectibles & Vinyl Figures". It tells AI engines the business works in Toys & Collectibles, Entertainment, E-commerce and Retail. It describes 5 products, with prices such as Pop! Vinyl Figures at $10 - $25 per figure, Dorbz at $8 - $15 per figure and Mystery Minis at $6 - $10 per box. Services it lists include Pop! Yourself Customization and Fan Rewards Program. The audience it names is Collectors, Fans, Gift Buyers, Pop Culture Enthusiasts, aged All ages (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Salesforce Commerce Cloud. The keywords it claims start with "Funko collectibles", "Pop! Vinyl figures", "pop culture toys" and "Funko accessories". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
164
In the file
Size
7.4K
Characters
Sections
12
Updated Mar 11, 2026
What the file says
# Funko - Pop Culture Collectibles & Vinyl Figures ## About Funko is a leading designer and manufacturer of pop culture collectibles, best known for their iconic Pop! Vinyl figures. The company offers a wide range of products that celebrate popular movies, TV shows, video games, and more, catering to a diverse audience of collectors and fans. With a commitment to creativity and quality, Funko provides unique and personalized items that resonate with enthusiasts of all ages. **Areas of Work:** Toys & Collectibles, Entertainment, E-commerce, Retail ## Things to Remember - **Website:** https://funko.com - **Address:** 2802 Wetmore Ave, Everett, WA 98201, United States - **Contact:** [email protected] - **Phone:** +1-425-783-3616 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Public - **Employees:** 500 employees - **Revenue:** $500M - **Hiring Status:** Yes, actively hiring ## Products - **Pop! Vinyl Figures** ($10 - $25 per figure): Iconic vinyl figures representing characters from movies, TV shows, games, and more, designed for collectors and fans. - **Dorbz** ($8 - $15 per figure): Small, stylized vinyl figures with a unique design, perfect for collectors looking for something different. - **Mystery Minis** ($6 - $10 per box): Blind-box mini figures featuring characters from popular franchises, adding an element of sur
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Pop! Vinyl Figures$10 - $25 per figure
- Dorbz$8 - $15 per figure
- Mystery Minis$6 - $10 per box
- Funko Apparel$15 - $40 per item
- Bitty Pop!$3 - $5 per figure
Services it tells AI about
- Pop! Yourself CustomizationContact for pricing
- Fan Rewards ProgramFree to join
Competitors it names
Audience it targets
Collectors, Fans, Gift Buyers, Pop Culture Enthusiasts · All ages · Global
Company type
Public · actively hiring
funko.com Organic Keywords
Google lists funko.com for about 61,100 keywords, which together bring an estimated 1.2 million organic visits a month.
Ranking keywords
61.1K
Found in Google for this domain
Visits they bring
1.2M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
funko.com SEO Audit
The latest technical audit of funko.com scored 78 out of 100 overall. Performance is its weakest area at 59, while accessibility scores highest at 97. The audit makes 11 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighOptimize Images for Performance
- HighMinify CSS and JavaScript
- HighLeverage Browser Caching
7 more recommendations, with the exact changes and the pages they apply to, are in the full report.
funko.com Competitors and Alternatives
Funko's company profile names neca.com, hasbro.com and mcfarlanetoys.com as competitors. Its own llms.txt adds poppriceguide.com, toywiz.com and entertainmentearth.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ezoic.com, prnt.sc, deichmann.com and aircall.io.
funko.com Company Profile
Funko creates and sells a wide range of pop culture collectibles, including their signature Pop! Vinyl figures along with various accessories and toys. Their official store focuses on bringing these items directly to customers, featuring everything from standard designs to personalized versions that allow fans to create something more unique to their tastes. The company works with many popular entertainment propertie…
Funko was founded in 2010, about 16 years ago, and is headquartered in Everett, United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by Mike Becker. Its profile files it under Toys & Collectibles, with further tags for Entertainment, E-commerce and Retail. Products on record for it: Pop! Vinyl Figures, Dorbz, Mystery Minis and Funko Apparel. Reported revenue is $500M (2022). Its tagline reads: "Funko designs and sells unique pop culture collectibles, accessories, and toys.".
- Sector
- Toys & Collectibles
- Headquarters
- Everett, United States
- Founded
- 2010
- Employees
- 501-1000
- Revenue
- $500M (2022)
- Funding
- Not Disclosed
- Founders
- Mike Becker
- Products
- Pop! Vinyl Figures, Dorbz, Mystery Minis, Funko Apparel
funko.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
funko.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for funko.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to funko.com
Neighbours of #15,511 in our worldwide ranking — each with its own report.
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