Last updated: August 2026
Global rank: Worldwide · 2026-08
#14,737
AI visibility: Grade A+
95
SEO health: Latest audit
79
Visits
877.6K
per month, estimated
Keywords
34.7K
ranking in Google
Organic share
100%
877.6K organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of hasbro.com
hasbro.com Web Traffic Statistics
Key findings
- Hasbro, Inc. (Toys) is ranked #14,737 worldwide in our August 2026 domain ranking, inside the top 100,000, down 78 places from #14,659 in July 2026.
- It is estimated to receive about 877,600 visits a month from search, 100% of it organic, across 34,700 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 149 lines.
- Its last technical audit scored 79/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #14,737 | ▼ 78 |
| July 2026 | #14,659 | ▼ 147 |
| June 2026 | #14,512 | — |
| May 2026 | #14,512 | ▼ 590 |
| April 2026 | #13,922 | ▼ 325 |
| March 2026 | #13,597 | ▼ 226 |
| February 2026 | #13,371 | — |
What this company does
Hasbro creates and sells a broad selection of toys and games that families turn to for everyday play. Their catalog includes board games, action figures, dolls, and electronic options, all available through their main site for direct browsing and purchase. The focus stays on products that fit different ages and settings, whether for quiet indoor time or more active sessions outside. Many of their lines draw from wel…
Our read on the site
Significant improvements needed. 1 critical issue.
hasbro.com Traffic and Visitor Engagement
hasbro.com draws an estimated 877,600 visits a month from search engines. Effectively all of it is organic — about 877,600 visits from unpaid results. Spread across 34,700 ranking keywords, that averages roughly 25 organic visits per keyword.
Monthly visits
877.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
877.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
hasbro.com AI Visibility
On our AI visibility scale hasbro.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
hasbro.com LLMS.txt
The llms.txt on hasbro.com runs to 149 lines (6,341 characters) across 12 sections, last generated in March 2026. It introduces the site as "Hasbro Official Website". It tells AI engines the business works in Toys, Games and Entertainment. It describes 4 products, including Transformers Action Figures, Monopoly Board Game and My Little Pony Dolls. Services it lists include Custom Toy Design. The audience it names is Children, Families, Collectors, aged All ages (Global). Technologies it mentions include HTML5, CSS3, JavaScript and AWS. The keywords it claims start with "Hasbro toys", "kids toys", "action figures" and "board games". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
149
In the file
Size
6.3K
Characters
Sections
12
Updated Mar 10, 2026
What the file says
# Hasbro Official Website ## About Hasbro, Inc. is a global play and entertainment company dedicated to creating innovative toys, games, and entertainment experiences for children and families. With iconic brands like Transformers, My Little Pony, and Monopoly, Hasbro inspires creativity and fosters imaginative play across generations. The company serves a worldwide audience with a diverse portfolio of action figures, dolls, electronic games, and board games. **Areas of Work:** Toys, Games, Entertainment ## Things to Remember - **Website:** https://hasbro.com - **Address:** 1027 Newport Avenue, Pawtucket, RI 02861, United States - **Contact:** [email protected] - **Phone:** +1-401-431-8697 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 5000 employees - **Revenue:** $5.4B - **Hiring Status:** Yes, actively hiring ## Products - **Transformers Action Figures** (Contact for pricing): Iconic action figures based on the popular Transformers franchise, designed for imaginative play and collectible value. - **Monopoly Board Game** (Contact for pricing): Classic family board game that teaches strategy and financial skills through property trading and development. - **My Little Pony Dolls** (Contact for pricing): Colorful and imaginative dolls inspired by the My Little Pony series, perfect for storytelling
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Transformers Action FiguresContact for pricing
- Monopoly Board GameContact for pricing
- My Little Pony DollsContact for pricing
- Nerf BlastersContact for pricing
Services it tells AI about
- Custom Toy DesignContact for quote
Competitors it names
Audience it targets
Children, Families, Collectors · All ages · Global
Company type
Public · actively hiring
hasbro.com Organic Keywords
Google lists hasbro.com for about 34,700 keywords, which together bring an estimated 877,600 organic visits a month.
Ranking keywords
34.7K
Found in Google for this domain
Visits they bring
877.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
hasbro.com SEO Audit
The latest technical audit of hasbro.com scored 79 out of 100 overall. Performance is its weakest area at 44, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighOptimize Images
- HighLeverage Browser Caching
- MediumMinimize HTTP Requests
- MediumImplement Lazy Loading
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
hasbro.com Competitors and Alternatives
Hasbro, Inc.'s company profile names mattel.com, spinmaster.com and bandai.com as competitors. Its own llms.txt adds fisher-price.com, playmobil.com and lego.com. Outside its market, the domains ranked closest to it in our worldwide ranking are kyushu-u.ac.jp, tages.dev, castorama.pl and htx.com.
hasbro.com Company Profile
Hasbro creates and sells a broad selection of toys and games that families turn to for everyday play. Their catalog includes board games, action figures, dolls, and electronic options, all available through their main site for direct browsing and purchase. The focus stays on products that fit different ages and settings, whether for quiet indoor time or more active sessions outside. Many of their lines draw from wel…
Hasbro, Inc. was founded in 1923, about 103 years ago, and is headquartered in Pawtucket, United States. Its workforce is listed as more than 5,001 employees. It was founded by Henry and Hillel Hassenfeld. Its profile files it under Toys, with further tags for Games, Entertainment and Consumer Products. Products on record for it: Action Figures, Board Games, Dolls and Electronic Games. Reported revenue is $5.4B (2022). Its tagline reads: "Explore Hasbro toys and games.".
- Sector
- Toys
- Headquarters
- Pawtucket, United States
- Founded
- 1923
- Employees
- 5001+
- Revenue
- $5.4B (2022)
- Funding
- Not Disclosed
- Founders
- Henry and Hillel Hassenfeld
- Products
- Action Figures, Board Games, Dolls, Electronic Games
hasbro.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
hasbro.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for hasbro.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to hasbro.com
Neighbours of #14,737 in our worldwide ranking — each with its own report.
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