Last updated: September 2026
Global rank: Worldwide · 2026-09
#1,165,525
AI visibility: Grade C
67
SEO health: Not audited
—
Visits
5.4K
per month, estimated
Keywords
1.7K
ranking in Google
Organic share
100%
5.4K organic visits
LLMS.txt
Published
156 lines AI engines can read
You're seeing the free preview of diamondselecttoys.com
diamondselecttoys.com Company Profile
Diamond Select Toys kicked off back in 2001, diving headfirst into the world of premium collectibles for fans obsessed with comics, movies, and TV. They crank out everything from highly detailed statues and mini-busts to action figures and prop replicas, all licensed from heavy-hitters like Marvel, Star Wars, DC, and Star Trek. What sets them apart is that museum-quality finish—think hand-painted details that make yo…
Diamond Select Toys was founded in 2001, about 25 years ago, and is headquartered in St. Louis, USA. Its workforce is listed as between 51 and 200 employees. Its profile files it under Collectibles, with further tags for Toys, Pop Culture and Licensed Merchandise. Products on record for it: Marvel Select Action Figures, Star Wars Mini-Busts, DC Comics Statues and Bust Banks. Total funding on record is Bootstrapped. Its tagline reads: "Epic collectibles that bring pop culture to life".
- Sector
- Collectibles
- Headquarters
- St. Louis, USA
- Founded
- 2001
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Marvel Select Action Figures, Star Wars Mini-Busts, DC Comics Statues, Bust Banks
diamondselecttoys.com Web Traffic Statistics
Key findings
- Diamond Select Toys (Collectibles) is ranked #1,165,525 worldwide in our September 2026 domain ranking, up 113,567 places from #1,279,092 in August 2026.
- It is estimated to receive about 5,391 visits a month from search, 100% of it organic, across 1,683 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 156 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #1,165,525 | ▲ 113,567 |
| August 2026 | #1,279,092 | ▼ 21,872 |
| July 2026 | #1,257,220 | ▲ 5,558 |
| June 2026 | #1,262,778 | — |
| May 2026 | #1,262,778 | ▼ 32,819 |
| April 2026 | #1,229,959 | — |
What this company does
Diamond Select Toys kicked off back in 2001, diving headfirst into the world of premium collectibles for fans obsessed with comics, movies, and TV. They crank out everything from highly detailed statues and mini-busts to action figures and prop replicas, all licensed from heavy-hitters like Marvel, Star Wars, DC, and Star Trek. What sets them apart is that museum-quality finish—think hand-painted details that make yo…
diamondselecttoys.com Traffic and Visitor Engagement
diamondselecttoys.com draws an estimated 5,391 visits a month from search engines. Effectively all of it is organic — about 5,391 visits from unpaid results. Spread across 1,683 ranking keywords, that averages roughly 3.2 organic visits per keyword.
Monthly visits
5.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
5.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
diamondselecttoys.com AI Visibility
On our AI visibility scale diamondselecttoys.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
diamondselecttoys.com LLMS.txt
The llms.txt on diamondselecttoys.com runs to 156 lines (9,088 characters) across 12 sections, last generated in May 2026. It introduces the site as "Diamond Select Toys". It tells AI engines the business works in Collectibles, Toys & Games and Pop Culture Merchandise. It describes 4 products, with prices such as Marvel Premiere Collection Statues at $60-150, Star Wars Helmet Replica at $200-400 and DC Gallery PVC Figures at $40-80. Services it lists include Wholesale Distribution, Custom Painting Services, Convention Exclusives and Licensing Partnerships. The audience it names is Pop culture enthusiasts, comic book collectors, sci-fi fans, aged 18-50 (Global). Technologies it mentions include Shopify, Google Analytics, Stripe, Klaviyo and Hotjar. The keywords it claims start with "diamond select toys", "marvel statues", "star wars busts" and "dc collectibles".
Status
Published
AI engines can read it
Lines
156
In the file
Size
9.1K
Characters
Sections
12
Updated May 4, 2026
What the file says
# Diamond Select Toys ## About Diamond Select Toys started in 2001 as a passion project for pop culture lovers, quickly becoming a go-to for killer collectibles. They sculpt and produce statues, busts, action figures, and banks featuring Marvel, DC, Star Wars, and tons more—think precise 1/6 scale busts or dynamic Select figs with 20+ points of articulation. Every piece gets that pro hand-painted vibe, capturing every wrinkle on Wolverine's face or Thanos' armor gleam. Fans from casual comic readers to hardcore convention-goers snap them up for display shelves or as investments. Retail hits everywhere from Amazon to local comic shops, with exclusives dropping at shows like NYCC. Their sweet spot is blending affordability with top-tier detail, unlike pricier boutique brands. Community forums light up with customs and display ideas. They've nailed licenses across horror, sci-fi, and superheroes, keeping catalogs fresh yearly. Wholesale keeps partners happy, direct e-comm serves solo hunters. Growth fueled by fan feedback loops and viral unboxings. Based out of St. Louis, the crew collaborates with ace sculptors to prototype wild ideas. Global shipping means no fan left behind, from Tokyo Trekkies to UK zombie buffs. Customer love shines in 4.8-star averages across sites. They dip into fun extras like vinyl banks that double as savers. Sustainability nods with recycled boxes now
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Marvel Premiere Collection Statues$60-150
- Star Wars Helmet Replica$200-400
- DC Gallery PVC Figures$40-80
- Movie Monster Busts$50-90
Services it tells AI about
- Wholesale DistributionContact for pricing
- Custom Painting ServicesStarting at $50
- Convention ExclusivesVaries by event
- Licensing PartnershipsNegotiable
Competitors it names
Audience it targets
Pop culture enthusiasts, comic book collectors, sci-fi fans · 18-50 · Global
Company type
Private
diamondselecttoys.com Organic Keywords
Google lists diamondselecttoys.com for about 1,683 keywords, which together bring an estimated 5,391 organic visits a month.
Ranking keywords
1.7K
Found in Google for this domain
Visits they bring
5.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
diamondselecttoys.com Competitors and Alternatives
Diamond Select Toys's company profile names sideshow.com, gentlegiantltd.com, kotobukiya.co.jp and mezcotoyz.com as competitors. Its own llms.txt adds bigbadtoystore.com and entertainmentearth.com. Outside its market, the domains ranked closest to it in our worldwide ranking are 9hlm.com, oxfordgoldgroup.com, readcereal.com and nycstpatricksparade.org.
diamondselecttoys.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
diamondselecttoys.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for diamondselecttoys.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
diamondselecttoys.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Top-ranked companies
Each with its own report.
Wait — let's zoom out.
You are looking at one domain. diamondselecttoys.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.