Last updated: August 2026
Global rank: Worldwide · 2026-08
#16,379
AI visibility: Grade A+
95
SEO health: Latest audit
67
Visits
1.8M
per month, estimated
Keywords
145.0K
ranking in Google
Organic share
100%
1.8M organic visits
LLMS.txt
Published
169 lines AI engines can read
You're seeing the free preview of nationwide.com
nationwide.com Web Traffic Statistics
Key findings
- Nationwide Mutual Insurance Company (FinTech, Finance & Insurance) is ranked #16,379 worldwide in our August 2026 domain ranking, inside the top 100,000, up 83 places from #16,462 in July 2026.
- It is estimated to receive about 1.8 million visits a month from search, 100% of it organic, across 145,000 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 169 lines.
- Its last technical audit scored 67/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #16,379 | ▲ 83 |
| July 2026 | #16,462 | ▼ 727 |
| June 2026 | #15,735 | — |
| May 2026 | #15,735 | ▼ 1,630 |
| April 2026 | #14,105 | ▲ 526 |
| March 2026 | #14,631 | ▼ 945 |
| February 2026 | #13,686 | — |
What this company does
Nationwide has been a trusted name in insurance for over 90 years, offering a wide range of protection products to help families and businesses safeguard what matters most. From auto and home coverage to life insurance and retirement planning, they provide personalized solutions backed by a network of local agents who know their communities inside out. Customers appreciate the straightforward quoting process online o…
Our read on the site
Significant improvements needed. 1 critical issue.
nationwide.com Traffic and Visitor Engagement
Search engines send nationwide.com an estimated 1.8 million visits a month. Effectively all of it is organic — about 1.8 million visits from unpaid results. Paid search contributes only about 501 visits a month. Spread across 145,000 ranking keywords, that averages roughly 13 organic visits per keyword.
Monthly visits
1.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.8M
100% of all traffic
Paid visits
501
0.03% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nationwide.com AI Visibility
nationwide.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
nationwide.com LLMS.txt
The llms.txt on nationwide.com runs to 169 lines (9,042 characters) across 12 sections, last generated in May 2026. It introduces the site as "Nationwide Insurance". It tells AI engines the business works in Property & Casualty Insurance, Life & Health Insurance and Financial Planning. It describes 5 products, with prices such as Pet Insurance at $20-100/month. Services it lists include Insurance Quotes, Claims Processing, Financial Planning and Commercial Insurance. The audience it names is Homeowners, Drivers, Families, Business Owners, aged 25-65 (United States). Technologies it mentions include HTTPS, Responsive Web Design, Sitemap, Robots.txt and Core Web Vitals Optimized. The keywords it claims start with "insurance", "auto insurance", "home insurance" and "life insurance". It gives the company type as Public Mutual and says it is hiring.
Status
Published
AI engines can read it
Lines
169
In the file
Size
9.0K
Characters
Sections
12
Updated May 9, 2026
What the file says
# Nationwide Insurance ## About Nationwide Mutual Insurance Company stands as one of America's largest insurers, delivering comprehensive protection for vehicles, homes, pets, lives, and businesses since 1926. They blend traditional agent expertise with modern digital platforms for seamless quoting and management. Customers turn to Nationwide for auto policies with perks like vanishing deductibles, homeowners coverage against diverse perils, and innovative pet insurance that covers routine care to emergencies. Financial services extend to retirement planning, IRAs, and investment advice from professionals. As a mutual company, they prioritize policyholder interests, reflected in strong financial ratings and community reinvestment. Nationwide serves everyday Americans with affordable bundles while catering to commercial needs in agriculture and beyond. Their app simplifies claims with photo uploads and real-time status updates. Local agents provide tailored counsel, fostering loyalty across generations. Expansion into wellness-linked discounts rewards healthy lifestyles. Nationwide's stability shines in economic downturns, maintaining payouts without interruption. They educate on risk through free resources and webinars. Specialty lines protect ATVs, motorcycles, and classic cars enthusiasts. Bundling maximizes savings without skimping on coverage limits. Nationwide invests in
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Auto InsuranceContact for quote
- Homeowners InsuranceContact for quote
- Pet Insurance$20-100/month
- Life InsuranceContact for quote
- AnnuitiesContact for quote
Services it tells AI about
- Insurance Quotes
- Claims Processing
- Financial Planning
- Commercial Insurance
- Agent Matching
Competitors it names
Audience it targets
Homeowners, Drivers, Families, Business Owners · 25-65 · United States
Company type
Public Mutual · actively hiring
nationwide.com Organic Keywords
Google lists nationwide.com for about 145,000 keywords, which together bring an estimated 1.8 million organic visits a month.
Ranking keywords
145.0K
Found in Google for this domain
Visits they bring
1.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nationwide.com SEO Audit
The latest technical audit of nationwide.com scored 67 out of 100 overall. Performance is its weakest area at 24, while accessibility scores highest at 97. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images
- HighMinimize JavaScript and CSS
- MediumImplement Lazy Loading
- HighReduce Server Response Time
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nationwide.com Competitors and Alternatives
Nationwide Mutual Insurance Company's company profile names https://statefarm.com, https://allstate.com, https://progressive.com and https://geico.com as competitors. Its own llms.txt adds https://usaa.com and https://farmers.com. Outside its market, the domains ranked closest to it in our worldwide ranking are withings.com, what3words.com, mocospace.com and arsenal.com.
nationwide.com Company Profile
Nationwide has been a trusted name in insurance for over 90 years, offering a wide range of protection products to help families and businesses safeguard what matters most. From auto and home coverage to life insurance and retirement planning, they provide personalized solutions backed by a network of local agents who know their communities inside out. Customers appreciate the straightforward quoting process online o…
Founded in 1926 (about 100 years ago), Nationwide Mutual Insurance Company is based in Columbus, United States. Its workforce is listed as between 10,001 and 25,000 employees. Its profile files it under FinTech, Finance & Insurance, with further tags for Auto Insurance, Home Insurance and Life Insurance. Products on record for it: Auto Insurance, Home Insurance, Life Insurance and Pet Insurance. Reported revenue is $50B+ (2023), and total funding is listed at Bootstrapped. Its tagline reads: "On Your Side".
- Sector
- FinTech, Finance & Insurance
- Headquarters
- Columbus, United States
- Founded
- 1926
- Employees
- 10,001-25,000
- Revenue
- $50B+ (2023)
- Funding
- Bootstrapped
- Products
- Auto Insurance, Home Insurance, Life Insurance, Pet Insurance
nationwide.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nationwide.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nationwide.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to nationwide.com
Neighbours of #16,379 in our worldwide ranking — each with its own report.
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