Last updated: August 2026
Global rank: Worldwide · 2026-08
#5,415
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
2.8M
per month, estimated
Keywords
63.9K
ranking in Google
Organic share
99%
2.8M organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of usaa.com
usaa.com Web Traffic Statistics
Key findings
- USAA (Financial Services) is ranked #5,415 worldwide in our August 2026 domain ranking, inside the top 10,000, up 36 places from #5,451 in July 2026.
- It is estimated to receive about 2.8 million visits a month from search, 99% of it organic, across 63,900 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 151 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #5,415 | ▲ 36 |
| July 2026 | #5,451 | ▼ 110 |
| June 2026 | #5,341 | — |
| May 2026 | #5,341 | ▼ 769 |
| April 2026 | #4,572 | ▼ 788 |
| March 2026 | #3,784 | ▲ 345 |
| February 2026 | #4,129 | — |
What this company does
USAA provides insurance, banking, and investment services tailored to the needs of the military community. Their offerings include automobile and homeowners insurance policies that consider the realities of service life, such as frequent relocations and time spent abroad. On the banking side, they manage checking and savings accounts, issue credit cards, and provide loans and mortgages. Investment and retirement plan…
usaa.com Traffic and Visitor Engagement
Search engines send usaa.com an estimated 2.8 million visits a month. 99% of it is organic, so it leans very little on paid search. Paid search contributes only about 22,800 visits a month. Spread across 63,900 ranking keywords, that averages roughly 44 organic visits per keyword.
Monthly visits
2.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.8M
99% of all traffic
Paid visits
22.8K
0.81% of its search traffic
Organic vs paid
99%
1%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
usaa.com AI Visibility
usaa.com scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
usaa.com LLMS.txt
The llms.txt on usaa.com runs to 151 lines (7,111 characters) across 12 sections, last generated in March 2026. It introduces the site as "USAA Official Website". It tells AI engines the business works in Financial Services, Insurance and Banking. It describes 4 products, including Auto Insurance, Homeowners Insurance and Investment Products. Services it lists include Banking Services, Financial Advising and Claims Assistance. The audience it names is Military Personnel, Veterans, Military Families, aged 25-54 (Global). Technologies it mentions include JavaScript, Cloudflare, AWS, Java and SQL. The keywords it claims start with "military insurance", "auto insurance for veterans", "homeowners insurance military" and "banking for military".
Status
Published
AI engines can read it
Lines
151
In the file
Size
7.1K
Characters
Sections
12
Updated Mar 7, 2026
What the file says
# USAA Official Website ## About USAA is a leading provider of financial services tailored for military members and their families, offering banking, insurance, investment, and retirement solutions. Founded in 1922, the company is committed to facilitating financial security and peace of mind through innovative products and exceptional customer service. With a strong focus on serving those who serve, USAA provides competitive rates and personalized support to its members. **Areas of Work:** Financial Services, Insurance, Banking ## Things to Remember - **Website:** https://usaa.com - **Address:** 9800 Fredericksburg Rd, San Antonio, TX 78288, United States - **Contact:** [email protected] - **Phone:** +1-210-531-8722 - **Hours:** 24/7 - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Private - **Employees:** 35,000 employees - **Revenue:** $36.5B - **Hiring Status:** Yes, actively hiring ## Products - **Auto Insurance** (Contact for pricing): Comprehensive auto insurance coverage for military members and their families with competitive rates and specialized benefits. - **Homeowners Insurance** (Contact for pricing): Protection for homes with tailored policies that cater to the unique needs of military families, including deployment-related coverage. - **Investment Products** (Contact for pricing): A range of investment options including mutual funds and
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Auto InsuranceContact for pricing
- Homeowners InsuranceContact for pricing
- Investment ProductsContact for pricing
- Retirement PlanningContact for pricing
Services it tells AI about
- Banking ServicesContact for quote
- Financial AdvisingContact for quote
- Claims AssistanceIncluded with insurance plans
Competitors it names
Audience it targets
Military Personnel, Veterans, Military Families · 25-54 · Global
Company type
Private · actively hiring
usaa.com Organic Keywords
Google lists usaa.com for about 63,900 keywords, which together bring an estimated 2.8 million organic visits a month.
Ranking keywords
63.9K
Found in Google for this domain
Visits they bring
2.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
usaa.com Competitors and Alternatives
USAA's company profile names geico.com, statefarm.com and progressive.com as competitors. Its own llms.txt adds allstate.com and libertymutual.com. Outside its market, the domains ranked closest to it in our worldwide ranking are qcloudcdn.com, freeipapi.com, serasa.com.br and hola.org.
usaa.com Company Profile
USAA provides insurance, banking, and investment services tailored to the needs of the military community. Their offerings include automobile and homeowners insurance policies that consider the realities of service life, such as frequent relocations and time spent abroad. On the banking side, they manage checking and savings accounts, issue credit cards, and provide loans and mortgages. Investment and retirement plan…
Founded in 1922 (about 104 years ago), USAA is based in San Antonio, United States. Its workforce is listed as between 10,001 and 50,000 employees. It was founded by William Henry Garrison. Its profile files it under Financial Services, with further tags for Insurance, Technology and B2C. Products on record for it: Auto Insurance, Homeowners Insurance, Banking Services and Investment Products. Reported revenue is $36.5B (2022). Its tagline reads: "Insurance and Financial Services for Military Families".
- Sector
- Financial Services
- Headquarters
- San Antonio, United States
- Founded
- 1922
- Employees
- 10001-50000
- Revenue
- $36.5B (2022)
- Funding
- Not Disclosed
- Founders
- William Henry Garrison
- Products
- Auto Insurance, Homeowners Insurance, Banking Services, Investment Products
usaa.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
usaa.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for usaa.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
usaa.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to usaa.com
Neighbours of #5,415 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. usaa.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.