Last updated: August 2026
Global rank: Worldwide · 2026-08
#4,858
AI visibility: Grade A+
94
SEO health: Latest audit
91
Visits
7.9M
per month, estimated
Keywords
143.9K
ranking in Google
Organic share
99%
7.8M organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of progressive.com
progressive.com Web Traffic Statistics
Key findings
- Progressive Corporation (Insurance) is ranked #4,858 worldwide in our August 2026 domain ranking, inside the top 10,000, up 1,153 places from #6,011 in July 2026.
- It is estimated to receive about 7.9 million visits a month from search, 99% of it organic, across 143,900 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 151 lines.
- Its last technical audit scored 91/100, with "Optimize Image Alt Text" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #4,858 | ▲ 1,153 |
| July 2026 | #6,011 | ▼ 69 |
| June 2026 | #5,942 | — |
| May 2026 | #5,942 | ▼ 1,097 |
| April 2026 | #4,845 | ▼ 116 |
| March 2026 | #4,729 | ▼ 525 |
| February 2026 | #4,204 | — |
What this company does
Progressive Insurance offers protection through a selection of personal insurance policies that cover cars, homes, and belongings against common risks. People can request a quote online or by calling, often completing the initial steps in a short amount of time. Once set up, policyholders have access to assistance whenever they need it, since representatives are on hand every hour of every day. The company handles th…
Our read on the site
The overall SEO health of progressive.com is strong, with a perfect SEO score of 100/100 and high accessibility at 97/100. However, there are areas for improvement, particularly in image optimization and addressing broken internal links, which could enhance user experience and search visibility.
progressive.com Traffic and Visitor Engagement
progressive.com draws an estimated 7.9 million visits a month from search engines. 99% of it is organic, so it leans very little on paid search. Spread across 143,900 ranking keywords, that averages roughly 54 organic visits per keyword.
Monthly visits
7.9M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
7.8M
99% of all traffic
Paid visits
79.8K
1.01% of its search traffic
Organic vs paid
99%
1%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
progressive.com AI Visibility
On our AI visibility scale progressive.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
progressive.com LLMS.txt
The llms.txt on progressive.com runs to 151 lines (6,982 characters) across 12 sections, last generated in March 2026. It introduces the site as "Progressive Insurance". It tells AI engines the business works in Insurance, Financial Services and Technology. It describes 4 products, including Auto Insurance, Home Insurance and Commercial Insurance. Services it lists include Claims Assistance, Policy Customization and Roadside Assistance. The audience it names is Individuals, Families, Small Businesses, Commercial Fleet Owners, aged 18-65 (United States). Technologies it mentions include React, Node.js, AWS, Microsoft Azure and SQL Server. The keywords it claims start with "auto insurance", "home insurance", "commercial insurance" and "motorcycle insurance". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
151
In the file
Size
7.0K
Characters
Sections
12
Updated Mar 7, 2026
What the file says
# Progressive Insurance ## About Progressive Corporation is a leading American insurance provider, primarily known for its innovative auto insurance solutions. Founded in 1937, the company offers a wide range of insurance products including auto, home, motorcycle, and commercial insurance. Progressive leverages cutting-edge technology to simplify the insurance purchasing process and is committed to delivering exceptional customer satisfaction. With millions of customers across the United States, Progressive continues to set industry standards for convenience and service. **Areas of Work:** Insurance, Financial Services, Technology ## Things to Remember - **Website:** https://progressive.com - **Address:** 6300 Wilson Mills Rd, Mayfield Village, OH 44143, United States - **Contact:** [email protected] - **Phone:** +1-800-776-4737 - **Hours:** 24/7 - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 45000 employees - **Revenue:** $39.2B - **Hiring Status:** Yes, actively hiring ## Products - **Auto Insurance** (Contact for pricing): Comprehensive auto insurance coverage for personal and commercial vehicles with customizable plans and discounts. - **Home Insurance** (Contact for pricing): Protection for homeowners and renters against property damage, theft, and liability with flexible policy options. - **Commercial Insurance**
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Auto InsuranceContact for pricing
- Home InsuranceContact for pricing
- Commercial InsuranceContact for pricing
- Motorcycle InsuranceContact for pricing
Services it tells AI about
- Claims AssistanceIncluded with policy
- Policy CustomizationIncluded with policy
- Roadside AssistanceContact for quote
Competitors it names
Audience it targets
Individuals, Families, Small Businesses, Commercial Fleet Owners · 18-65 · United States
Company type
Public · actively hiring
progressive.com Organic Keywords
Google lists progressive.com for about 143,900 keywords, which together bring an estimated 7.8 million organic visits a month.
Ranking keywords
143.9K
Found in Google for this domain
Visits they bring
7.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
progressive.com SEO Audit
The latest technical audit of progressive.com scored 91 out of 100 overall. Performance is its weakest area at 85, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalOptimize Image Alt Text
- HighFix Broken Internal Links
- MediumImplement llms.txt
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
progressive.com Competitors and Alternatives
Progressive Corporation's company profile names geico.com, statefarm.com and allstate.com as competitors. Its own llms.txt adds libertymutual.com and farmers.com. Outside its market, the domains ranked closest to it in our worldwide ranking are campaign-archive.com, 54.in-addr.arpa, ertelecom.ru and king.com.
progressive.com Company Profile
Progressive Insurance offers protection through a selection of personal insurance policies that cover cars, homes, and belongings against common risks. People can request a quote online or by calling, often completing the initial steps in a short amount of time. Once set up, policyholders have access to assistance whenever they need it, since representatives are on hand every hour of every day. The company handles th…
Progressive Corporation was founded in 1937, about 89 years ago, and is headquartered in Mayfield Village, United States. Its workforce is listed as between 10,001 and 50,000 employees. It was founded by Joseph Lewis. Its profile files it under Insurance, with further tags for Financial Services, Technology and Direct-to-Consumer. Products on record for it: Auto Insurance, Home Insurance, Commercial Insurance and Motorcycle Insurance. Reported revenue is $39.2B (2022), and total funding is listed at Public. Its tagline reads: "Insurance the Progressive Way".
- Sector
- Insurance
- Headquarters
- Mayfield Village, United States
- Founded
- 1937
- Employees
- 10001-50000
- Revenue
- $39.2B (2022)
- Funding
- Public
- Founders
- Joseph Lewis
- Products
- Auto Insurance, Home Insurance, Commercial Insurance, Motorcycle Insurance
progressive.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
progressive.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for progressive.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to progressive.com
Neighbours of #4,858 in our worldwide ranking — each with its own report.
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