Last updated: August 2026
Global rank: Worldwide · 2026-08
#14,416
AI visibility: Grade A+
97
SEO health: Latest audit
79
Visits
8.0M
per month, estimated
Keywords
81.8K
ranking in Google
Organic share
100%
8.0M organic visits
LLMS.txt
Published
170 lines AI engines can read
You're seeing the free preview of geico.com
geico.com Web Traffic Statistics
Key findings
- GEICO (Insurance) is ranked #14,416 worldwide in our August 2026 domain ranking, inside the top 100,000, down 340 places from #14,076 in July 2026.
- It is estimated to receive about 8.0 million visits a month from search, 100% of it organic, across 81,800 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 170 lines.
- Its last technical audit scored 79/100, with "Improve Performance Scores" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #14,416 | ▼ 340 |
| July 2026 | #14,076 | ▼ 987 |
| June 2026 | #13,089 | — |
| May 2026 | #13,089 | ▼ 5,756 |
| April 2026 | #7,333 | ▼ 559 |
| March 2026 | #6,774 | ▲ 2,435 |
| February 2026 | #9,209 | — |
What this company does
GEICO stands as one of America's leading auto insurers, offering a wide array of insurance products that go beyond just cars. Founded with a mission to provide affordable coverage to federal employees, it has grown into a household name serving millions of drivers across the country. The company prides itself on quick online quotes, competitive rates, and a gecko mascot that's become iconic in advertising. Customers…
Our read on the site
The overall SEO health of geico.com is strong, with a perfect SEO score of 100/100 and excellent accessibility at 99/100. However, there are significant opportunities for performance and best practices improvements, as indicated by scores of 63/100 and 54/100 respectively.
geico.com Traffic and Visitor Engagement
geico.com draws an estimated 8.0 million visits a month from search engines. Effectively all of it is organic — about 8.0 million visits from unpaid results. Paid search contributes only about 8,632 visits a month. Spread across 81,800 ranking keywords, that averages roughly 98 organic visits per keyword.
Monthly visits
8.0M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
8.0M
100% of all traffic
Paid visits
8.6K
0.11% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
geico.com AI Visibility
On our AI visibility scale geico.com earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
geico.com LLMS.txt
The llms.txt on geico.com runs to 170 lines (10,600 characters) across 12 sections, last generated in April 2026. It introduces the site as "GEICO Insurance". It tells AI engines the business works in Insurance, Auto Insurance and Property Insurance. It describes 5 products, with prices such as Auto Insurance at Contact for quote / Starts at $30/month; Homeowners Insurance at Contact for quote / Average $1,200/year; and Motorcycle Insurance at Contact for quote / Starts at $15/month. Services it lists include Online Quote Generator, 24/7 Claims Filing, Policy Bundling and Emergency Roadside Assistance. The audience it names is Drivers, Homeowners, Families, Military, aged 18-65+ (United States). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt, Sitemap.xml and Google Analytics. The keywords it claims start with "auto insurance", "car insurance", "motorcycle insurance" and "home insurance".
Status
Published
AI engines can read it
Lines
170
In the file
Size
10.6K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# GEICO Insurance ## About GEICO has been insuring Americans since 1936, starting with a focus on government workers but now covering just about everyone who drives or owns a home. They're famous for that catchy slogan about saving 15% in 15 minutes, which really captures their no-nonsense approach to affordable insurance. The company offers auto policies that protect against accidents, theft, and liability, with add-ons for comprehensive coverage on things like rentals or new rides. Beyond cars, GEICO steps into home and renters insurance to safeguard your biggest assets from fire, storms, or break-ins. Motorcycle enthusiasts get specialized plans that account for the unique risks of two wheels. Pet owners can breathe easier with coverage for vet bills, surgeries, and meds that don't break the bank. Life insurance rounds out their lineup, providing term policies for families planning ahead. GEICO serves busy professionals, students, military families, and seniors alike, with discounts for safe driving, good grades, or bundling policies. Their online tools let you get quotes in seconds, file claims via app, and track everything from your phone. Customer service reps are available round the clock, and they've got a vast network for repairs. What makes GEICO tick is their direct model—skipping agents to keep costs low and pass savings on. Berkshire Hathaway's backing means they'
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Auto InsuranceContact for quote / Starts at $30/month
- Homeowners InsuranceContact for quote / Average $1,200/year
- Motorcycle InsuranceContact for quote / Starts at $15/month
- Pet InsuranceContact for quote / $20-60/month
- Life InsuranceContact for quote / Starts at $10/month
Services it tells AI about
- Online Quote GeneratorFree
- 24/7 Claims FilingIncluded
- Policy BundlingDiscounted rates
- Emergency Roadside AssistanceAdd-on $5/month
- Discount ConsultationFree
Competitors it names
Audience it targets
Drivers, Homeowners, Families, Military · 18-65+ · United States
Company type
Private
geico.com Organic Keywords
Google lists geico.com for about 81,800 keywords, which together bring an estimated 8.0 million organic visits a month.
Ranking keywords
81.8K
Found in Google for this domain
Visits they bring
8.0M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
geico.com SEO Audit
The latest technical audit of geico.com scored 79 out of 100 overall. Performance is its weakest area at 63, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Performance Scores
- HighEnhance Best Practices
- MediumImplement llms.txt
- HighExpand Content on Insurance Types
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
geico.com Competitors and Alternatives
GEICO's company profile names https://progressive.com, https://statefarm.com, https://allstate.com and https://libertymutual.com as competitors. Its own llms.txt adds https://farmers.com and https://nationwide.com. Outside its market, the domains ranked closest to it in our worldwide ranking are pokemoncenter.com, awsdns-29.org, project-syndicate.org and grammarlyaws.com.
geico.com Company Profile
GEICO stands as one of America's leading auto insurers, offering a wide array of insurance products that go beyond just cars. Founded with a mission to provide affordable coverage to federal employees, it has grown into a household name serving millions of drivers across the country. The company prides itself on quick online quotes, competitive rates, and a gecko mascot that's become iconic in advertising. Customers…
GEICO was founded in 1936, about 90 years ago, and is headquartered in Chevy Chase, United States. Its workforce is listed as between 10,001 and 50,000 employees. Its profile files it under Insurance, with further tags for Auto Insurance, Property & Casualty Insurance and InsurTech. Products on record for it: Auto Insurance, Motorcycle Insurance, Homeowners Insurance and Renters Insurance. Reported revenue is $39.3B (2023), and total funding is listed at Acquired by Berkshire Hathaway. Its tagline reads: "15 minutes could save you 15% or more on car insurance".
- Sector
- Insurance
- Headquarters
- Chevy Chase, United States
- Founded
- 1936
- Employees
- 10,001-50,000
- Revenue
- $39.3B (2023)
- Funding
- Acquired by Berkshire Hathaway
- Products
- Auto Insurance, Motorcycle Insurance, Homeowners Insurance, Renters Insurance
geico.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
geico.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for geico.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to geico.com
Neighbours of #14,416 in our worldwide ranking — each with its own report.
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