Last updated: August 2026

Aug 2026

allstate.com — August 2026 traffic, keywords & AI visibility

AllstateInsurance

Global rank: Worldwide · 2026-08

#2,905

AI visibility: Grade C

64

SEO health: Not audited

—

Visits

9.1M

per month, estimated

Keywords

136.8K

ranking in Google

Organic share

100%

9.1M organic visits

LLMS.txt

Published

150 lines AI engines can read

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allstate.com Web Traffic Statistics

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Key findings

  • Allstate (Insurance) is ranked #2,905 worldwide in our August 2026 domain ranking, inside the top 10,000, up 278 places from #3,183 in July 2026.
  • It is estimated to receive about 9.1 million visits a month from search, 100% of it organic, across 136,800 ranking keywords.
  • Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 150 lines.
allstate.com global rank history
MonthRankMove
August 2026#2,905▲ 278
July 2026#3,183▼ 174
June 2026#3,009—
May 2026#3,009▲ 236
April 2026#3,245▲ 275
March 2026#3,520▼ 122
February 2026#3,398—

What this company does

Allstate is an insurance provider that focuses on offering protection for vehicles, homes, and personal well-being. They develop policies designed to cover costs associated with accidents, theft, natural disasters, and other incidents that could otherwise lead to significant expenses. Customers can access these services by contacting agents or using digital tools to review options and handle ongoing needs like paymen…

allstate.com Traffic and Visitor Engagement

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Search engines send allstate.com an estimated 9.1 million visits a month. Effectively all of it is organic — about 9.1 million visits from unpaid results. Paid search contributes only about 6 visits a month. Spread across 136,800 ranking keywords, that averages roughly 66 organic visits per keyword.

Monthly visits

9.1M

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

9.1M

100% of all traffic

Paid visits

6

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

allstate.com AI Visibility

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allstate.com scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).

64out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health0/20

Not scanned yet

Crawlability0/10

Not scanned yet

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Run a full SEO scan — technical health is unscored until then.

allstate.com LLMS.txt

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The llms.txt on allstate.com runs to 150 lines (6,587 characters) across 12 sections, last generated in March 2026. It introduces the site as "Allstate Insurance | Official Website". It tells AI engines the business works in Insurance, Financial Services and Technology. It describes 4 products, including Auto Insurance, Home Insurance and Life Insurance. Services it lists include Insurance Claims Support, Financial Planning and Roadside Assistance. The audience it names is Individuals, Families, Small Businesses, Large Enterprises, aged 18-65 (United States). Technologies it mentions include React, Node.js, AWS, Microsoft Azure and SQL Server. The keywords it claims start with "auto insurance", "home insurance", "life insurance" and "business insurance". It gives the company type as Public and says it is hiring.

Status

Published

AI engines can read it

Lines

150

In the file

Size

6.6K

Characters

Sections

12

Updated Mar 6, 2026

What the file says

# Allstate Insurance | Official Website

## About
Allstate is a leading provider of insurance and financial services, offering a wide range of products including auto, home, life, and business insurance. With a commitment to customer service, Allstate aims to protect individuals and families through tailored insurance solutions. The company serves millions of customers across the United States, leveraging technology and innovation to enhance the insurance experience and ensure peace of mind for policyholders.

**Areas of Work:** Insurance, Financial Services, Technology

## Things to Remember
- **Website:** https://allstate.com
- **Address:** 2775 Sanders Road, Northbrook, IL, United States
- **Contact:** [email protected]
- **Phone:** +1-800-255-7828
- **Hours:** Mon-Fri: 8AM-8PM
- **Timezone:** America/Chicago
- **Currency:** USD
- **Company Type:** Public
- **Employees:** 45000 employees
- **Revenue:** $44.7B
- **Hiring Status:** Yes, actively hiring

## Products
- **Auto Insurance** (Contact for pricing): Comprehensive coverage for vehicles including liability, collision, and comprehensive protection.
- **Home Insurance** (Contact for pricing): Protection for homes against damages from natural disasters, theft, and other risks.
- **Life Insurance** (Contact for pricing): Financial security for families with term life, whole life, and universal life options.
- **Business 

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

InsuranceFinancial ServicesTechnology

Keywords it claims

auto insurancehome insurancelife insurancebusiness insuranceinsurance quotescar insuranceproperty insurancefinancial servicesinsurance providerAllstate insurance

Technologies

ReactNode.jsAWSMicrosoft AzureSQL Server

Products it tells AI about

  • Auto InsuranceContact for pricing
  • Home InsuranceContact for pricing
  • Life InsuranceContact for pricing
  • Business InsuranceContact for pricing

Services it tells AI about

  • Insurance Claims SupportContact for quote
  • Financial PlanningContact for quote
  • Roadside AssistanceContact for quote

Competitors it names

geico.comprogressive.comstatefarm.comnationwide.comlibertymutual.com

Audience it targets

Individuals, Families, Small Businesses, Large Enterprises · 18-65 · United States

Company type

Public · actively hiring

allstate.com Organic Keywords

See all keywords

Google lists allstate.com for about 136,800 keywords, which together bring an estimated 9.1 million organic visits a month.

Ranking keywords

136.8K

Found in Google for this domain

Visits they bring

9.1M

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

InsuranceFinancial ServicesTechnologyB2CAuto InsuranceHome InsuranceLife InsuranceBusiness Insurance

allstate.com Competitors and Alternatives

Compare competitors

Allstate's company profile names geico.com, progressive.com and statefarm.com as competitors. Its own llms.txt adds nationwide.com and libertymutual.com. Outside its market, the domains ranked closest to it in our worldwide ranking are phys.org, square.site, simplisafe.com and senderscore.com.

geico.com
progressive.com
statefarm.com
nationwide.com
libertymutual.com

allstate.com Company Profile

View full profile

Allstate is an insurance provider that focuses on offering protection for vehicles, homes, and personal well-being. They develop policies designed to cover costs associated with accidents, theft, natural disasters, and other incidents that could otherwise lead to significant expenses. Customers can access these services by contacting agents or using digital tools to review options and handle ongoing needs like paymen…

Founded in 1931 (about 95 years ago), Allstate is based in Northbrook, United States. Its workforce is listed as between 10,001 and 50,000 employees. It was founded by G. M. McAdoo. Its profile files it under Insurance, with further tags for Financial Services, Technology and B2C. Products on record for it: Auto Insurance, Home Insurance, Life Insurance and Business Insurance. Reported revenue is $44.7B (2022). Its tagline reads: "You're in good hands.".

InsuranceFinancial ServicesTechnologyB2C
Sector
Insurance
Headquarters
Northbrook, United States
Founded
1931
Employees
10001-50000
Revenue
$44.7B (2022)
Funding
Not Disclosed
Founders
G. M. McAdoo
Products
Auto Insurance, Home Insurance, Life Insurance, Business Insurance

allstate.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

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Backlink Analytics collects one on its first run.

allstate.com SEO Audit

How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.

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Companies ranked next to allstate.com

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