libertymutual.com — August 2026 traffic, keywords & AI visibility

libertymutual.com draws an estimated 3.5 million visits a month from search engines. 99% of it is organic, so it leans very little on paid search. Paid search contributes only about 32,500 visits a month. Spread across 66,500 ranking keywords, that averages roughly 52 organic visits per keyword.

On our AI visibility scale libertymutual.com earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.

The llms.txt on libertymutual.com runs to 150 lines (6,701 characters) across 12 sections, last generated in March 2026. It introduces the site as "Liberty Mutual Insurance". It tells AI engines the business works in Insurance, Financial Services and Insurtech. It describes 4 products, including Auto Insurance, Home Insurance and Renters Insurance. Services it lists include Insurance Bundling, Claims Assistance and Policy Management. The audience it names is Individuals, Families, Professionals, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and AWS. The keywords it claims start with "Liberty Mutual Insurance", "auto insurance", "home insurance" and "renters insurance". It gives the company type as Public and says it is hiring.

# Liberty Mutual Insurance

## About
Liberty Mutual is a leading insurance provider with over 100 years of experience, offering a wide range of insurance products including auto, home, renters, and life insurance. They are committed to providing trusted protection and innovative solutions to meet the diverse needs of individuals and families. With 24/7 customer support, Liberty Mutual ensures peace of mind for millions of customers worldwide. Their focus on customer satisfaction and comprehensive coverage makes them a preferred choice in the insurance industry.

**Areas of Work:** Insurance, Financial Services, Insurtech

## Things to Remember
- **Website:** https://libertymutual.com
- **Address:** 175 Berkeley Street, Boston, MA 02116, United States
- **Contact:** [email protected]
- **Phone:** +1-800-290-8711
- **Hours:** 24/7
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Public
- **Employees:** 5000 employees
- **Revenue:** $48.4B
- **Hiring Status:** Yes, actively hiring

## Products
- **Auto Insurance** (Contact for pricing): Comprehensive coverage for vehicles including liability, collision, and personal injury protection.
- **Home Insurance** (Contact for pricing): Protection for homes against damages from natural disasters, theft, and other risks.
- **Renters Insurance** (Contact for pricing): Affordable coverage for renters to protect

Google lists libertymutual.com for about 66,500 keywords, which together bring an estimated 3.4 million organic visits a month.

The latest technical audit of libertymutual.com scored 86 out of 100 overall. Performance is its weakest area at 70, while accessibility scores highest at 100. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

Liberty Mutual's company profile names geico.com, statefarm.com and progressive.com as competitors. Its own llms.txt adds allstate.com and usaa.com. Outside its market, the domains ranked closest to it in our worldwide ranking are vidcrunch.com, udec.cl, wpxhosting.com and empireonline.com.

geico.com

statefarm.com

progressive.com

allstate.com

usaa.com