Last updated: September 2026
Global rank: Worldwide · 2026-09
#296,435
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
11.7K
per month, estimated
Keywords
8.6K
ranking in Google
Organic share
100%
11.7K organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of macraesbluebook.com
macraesbluebook.com Company Profile
MacRAE'S Blue Book stands as the go-to online directory for industrial and manufacturing professionals seeking reliable suppliers. With more than 1 million suppliers listed and 10 million product entries, it simplifies sourcing for manufacturing, commercial, and institutional needs. Buyers can easily search for everything from raw materials to heavy machinery, while sellers gain visibility to a targeted audience of d…
MacRAE'S Blue Book was founded in 1895, about 131 years ago, and is headquartered in Chicago, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Manufacturing, Industrials & Materials, with further tags for B2B Marketplace, Industrial Directory and Supply Chain Management. Products on record for it: Supplier Directory Search, Supplier Profiles and Premium Supplier Listings. Total funding on record is Bootstrapped. Its tagline reads: "Leading industrial search site connecting buyers and sellers with over 1 million suppliers".
- Sector
- Manufacturing, Industrials & Materials
- Headquarters
- Chicago, United States
- Founded
- 1895
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Supplier Directory Search, Supplier Profiles, Premium Supplier Listings
macraesbluebook.com Web Traffic Statistics
Key findings
- MacRAE'S Blue Book (Manufacturing, Industrials & Materials) is ranked #296,435 worldwide in our September 2026 domain ranking, up 1,053 places from #297,488 in August 2026.
- It is estimated to receive about 11,700 visits a month from search, 100% of it organic, across 8,570 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 151 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #296,435 | ▲ 1,053 |
| August 2026 | #297,488 | ▼ 21,147 |
| July 2026 | #276,341 | ▼ 34,049 |
| June 2026 | #242,292 | — |
| May 2026 | #242,292 | ▲ 218,532 |
| April 2026 | #460,824 | ▼ 8,873 |
| March 2026 | #451,951 | ▼ 66,890 |
| February 2026 | #385,061 | — |
What this company does
MacRAE'S Blue Book stands as the go-to online directory for industrial and manufacturing professionals seeking reliable suppliers. With more than 1 million suppliers listed and 10 million product entries, it simplifies sourcing for manufacturing, commercial, and institutional needs. Buyers can easily search for everything from raw materials to heavy machinery, while sellers gain visibility to a targeted audience of d…
Our read on the site
The overall SEO health of https://macraesbluebook.com is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues exist, including the absence of a viewport tag, robots.txt, and sitemap.xml, which severely impact the site's visibil…
macraesbluebook.com Traffic and Visitor Engagement
macraesbluebook.com draws an estimated 11,700 visits a month from search engines. Effectively all of it is organic — about 11,700 visits from unpaid results. Spread across 8,570 ranking keywords, that averages roughly 1.4 organic visits per keyword.
Monthly visits
11.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
11.7K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
macraesbluebook.com AI Visibility
On our AI visibility scale macraesbluebook.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
macraesbluebook.com LLMS.txt
The llms.txt on macraesbluebook.com runs to 151 lines (7,813 characters) across 12 sections, last generated in May 2026. It introduces the site as "Online Industrial and Manufacturing Directory |MacRAE'S Blue Book". It tells AI engines the business works in Industrial Directory, B2B Marketplace and Supply Chain Tools. It describes 4 products, with prices such as Basic Supplier Search at Free. Services it lists include Supplier Evaluation, Custom Sourcing Reports, Industry Trend Insights and Listing Optimization. The audience it names is Procurement pros, engineers, manufacturers, aged 25-65 (North America, Global). Technologies it mentions include HTTPS, Search Engine and Directory Platform. The keywords it claims start with "industrial suppliers", "manufacturing directory", "B2B marketplace" and "supplier evaluation".
Status
Published
AI engines can read it
Lines
151
In the file
Size
7.8K
Characters
Sections
12
Updated May 10, 2026
What the file says
# Online Industrial and Manufacturing Directory |MacRAE'S Blue Book ## About MacRAE'S Blue Book operates as the premier online directory tailored for industrial buyers and sellers in manufacturing. It hosts over 1 million suppliers and 10 million products, making it indispensable for sourcing needs across commercial and institutional sectors. The platform streamlines supplier discovery with advanced search, detailed profiles, and evaluation tools. Professionals rely on it for everything from equipment procurement to supply chain optimization. Keywords like sustainable manufacturing and logistics solutions highlight its forward-looking content. Unlike broad marketplaces, MacRAE'S focuses on verified industrial listings to ensure quality matches. It supports trends in manufacturing technology and best practices through resources. Buyers save time with filters for location, certifications, and reviews. Sellers benefit from targeted exposure to qualified leads. The site's legacy from print to digital underscores its reliability. It serves procurement teams in factories, warehouses, and institutions alike. Regular updates keep listings current amid industry shifts. Evaluation features help assess supplier reliability effectively. It's a hub for B2B connections in industrials. Global reach extends its North American roots. Procurement strategies get a boost from its depth. Engineers
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Basic Supplier SearchFree
- Premium Supplier ProfileContact for pricing
- Product Catalog Upload$XX/month
- Lead Generation ToolsSubscription
Services it tells AI about
- Supplier EvaluationIncluded
- Custom Sourcing ReportsContact for pricing
- Industry Trend InsightsFree/Premium
- Listing OptimizationSubscription
Competitors it names
Audience it targets
Procurement pros, engineers, manufacturers · 25-65 · North America, Global
Company type
Private
macraesbluebook.com Organic Keywords
Google lists macraesbluebook.com for about 8,570 keywords, which together bring an estimated 11,700 organic visits a month.
Ranking keywords
8.6K
Found in Google for this domain
Visits they bring
11.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
macraesbluebook.com SEO Audit
The latest technical audit of macraesbluebook.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate a Sitemap.xml
- HighAdd Robots.txt File
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
macraesbluebook.com Competitors and Alternatives
MacRAE'S Blue Book's company profile names https://thomasnet.com, https://globalsources.com, https://made-in-china.com and https://alibaba.com as competitors. Its own llms.txt adds https://industrynet.com and https://mfg.com. Outside its market, the domains ranked closest to it in our worldwide ranking are uniba-bpn.ac.id, bigkyiv.com.ua, otyrar.kz and jaguar.co.uk.
macraesbluebook.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
macraesbluebook.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for macraesbluebook.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to macraesbluebook.com
Neighbours of #296,435 in our worldwide ranking — each with its own report.
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