Last updated: September 2026
Global rank: Worldwide · 2026-09
#296,395
AI visibility: Grade A+
95
SEO health: Latest audit
70
Visits
87.4K
per month, estimated
Keywords
5.5K
ranking in Google
Organic share
100%
87.2K organic visits
LLMS.txt
Published
161 lines AI engines can read
You're seeing the free preview of goorin.com
goorin.com Company Profile
Goorin Bros. crafts premium headwear that blends timeless style with modern flair, drawing from a legacy that started in Pittsburgh over a century ago. They offer everything from classic fedoras and flat caps to cozy beanies and fully custom pieces, all made with high-quality materials that stand the test of time. Whether you're dressing up for a night out or keeping it casual on the weekends, their hats add that per…
Founded in 1895 (about 131 years ago), Goorin Bros. is based in Pittsburgh, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Fashion, with further tags for Headwear, Apparel and Retail. Products on record for it: Fedoras, Flat Caps, Beanies and Custom Hats. Total funding on record is Bootstrapped. Its tagline reads: "Hats with soul since 1895".
- Sector
- Fashion
- Headquarters
- Pittsburgh, United States
- Founded
- 1895
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Fedoras, Flat Caps, Beanies, Custom Hats
goorin.com Web Traffic Statistics
Key findings
- Goorin Bros. (Fashion) is ranked #296,395 worldwide in our September 2026 domain ranking, down 2,907 places from #293,488 in August 2026.
- It is estimated to receive about 87,400 visits a month from search, 100% of it organic, across 5,527 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 161 lines.
- Its last technical audit scored 70/100, with "Optimize Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #296,395 | ▼ 2,907 |
| August 2026 | #293,488 | ▼ 18,885 |
| July 2026 | #274,603 | ▼ 2,059 |
| June 2026 | #272,544 | — |
| May 2026 | #272,544 | ▲ 3,241 |
| April 2026 | #275,785 | ▼ 2,644 |
| March 2026 | #273,141 | ▼ 7,840 |
| February 2026 | #265,301 | — |
What this company does
Goorin Bros. crafts premium headwear that blends timeless style with modern flair, drawing from a legacy that started in Pittsburgh over a century ago. They offer everything from classic fedoras and flat caps to cozy beanies and fully custom pieces, all made with high-quality materials that stand the test of time. Whether you're dressing up for a night out or keeping it casual on the weekends, their hats add that per…
Our read on the site
The SEO health of Goorin Bros. is relatively strong with a high SEO score of 92/100, but there are significant performance issues reflected in a low score of 35/100. Key areas for improvement include on-page optimization, technical enhancements, and content strategy adjustments to better align with user search intent a…
goorin.com Traffic and Visitor Engagement
Search engines send goorin.com an estimated 87,400 visits a month. Effectively all of it is organic — about 87,200 visits from unpaid results. Paid search contributes only about 188 visits a month. Spread across 5,527 ranking keywords, that averages roughly 16 organic visits per keyword.
Monthly visits
87.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
87.2K
100% of all traffic
Paid visits
188
0.22% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
goorin.com AI Visibility
goorin.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
goorin.com LLMS.txt
The llms.txt on goorin.com runs to 161 lines (7,499 characters) across 12 sections, last generated in May 2026. It introduces the site as "Goorin Bros. - Premium Hats". It tells AI engines the business works in Fashion, Headwear and Retail. It describes 5 products, with prices such as Classic Fedora at $150-$250, Newsboy Flat Cap at $120-$180 and Knit Beanie at $80-$120. Services it lists include Custom Hat Design, Hat Cleaning & Restoration, Sizing Consultation and Embroidery Personalization. The audience it names is Fashion-conscious men and women, aged 25-55 (North America, Europe). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt, Sitemap.xml and Shopify. The keywords it claims start with "premium hats", "fedoras", "flat caps" and "beanies".
Status
Published
AI engines can read it
Lines
161
In the file
Size
7.5K
Characters
Sections
12
Updated May 1, 2026
What the file says
# Goorin Bros. - Premium Hats ## About Goorin Bros. has been shaping heads since 1895, starting as a small Pittsburgh haberdashery and growing into a go-to for premium hats worldwide. They specialize in fedoras, flat caps, beanies, and custom designs that mix heritage craftsmanship with contemporary vibes. Each piece tells a story, often inspired by wildlife or cultural icons, making your hat more than just accessories. They target style-savvy adults who want durable, eye-catching headwear for daily life or special events. Value comes from top-tier materials like wool, felt, and cotton, plus expert shaping that fits uniquely. Online shopping is seamless, with detailed sizing guides and care instructions to boot. Stores in key cities let you try on in person. Custom services shine, letting you add embroidery or tweaks. Eco-conscious lines use sustainable fabrics without losing that luxe feel. Hat care kits extend the life of your purchase. Collabs keep things exciting, from artist drops to celeb styles. Global shipping reaches fans everywhere. Customer service focuses on fit advice and returns. Social buzz highlights real wearers. It's family-run grit meets modern retail smarts. Hats for weddings, festivals, offices—you name it. Durability means they last seasons. Trends get reimagined classically. Personalization makes it yours. In short, Goorin Bros. elevates your look effort
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Classic Fedora$150-$250
- Newsboy Flat Cap$120-$180
- Knit Beanie$80-$120
- Custom Snapback$100-$200
- Panama Straw Hat$140-$220
Services it tells AI about
- Custom Hat DesignStarting at $200
- Hat Cleaning & Restoration$50+
- Sizing ConsultationFree
- Embroidery Personalization$30+
Competitors it names
Audience it targets
Fashion-conscious men and women · 25-55 · North America, Europe
Company type
Private
goorin.com Organic Keywords
Google lists goorin.com for about 5,527 keywords, which together bring an estimated 87,200 organic visits a month.
Ranking keywords
5.5K
Found in Google for this domain
Visits they bring
87.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
goorin.com SEO Audit
The latest technical audit of goorin.com scored 70 out of 100 overall. Performance is its weakest area at 35, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalOptimize Title and Meta Description
- HighAdd Alt Text to Images
- CriticalImprove Page Load Speed
- HighImplement Structured Data
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
goorin.com Competitors and Alternatives
Goorin Bros.'s company profile names https://www.hatclub.com, https://www.fedora.com, https://www.hats.com and https://www.brixton.com as competitors. Its own llms.txt adds https://www.stetson.com and https://www.neweracap.com. Outside its market, the domains ranked closest to it in our worldwide ranking are i-plan.co.kr, heao.gov.cn, select-essentials.co.uk and pleaserobme.com.
goorin.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
goorin.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for goorin.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to goorin.com
Neighbours of #296,395 in our worldwide ranking — each with its own report.
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