ing.com.au — August 2026 traffic, keywords & AI visibility

Search engines send ing.com.au an estimated 6,274 visits a month. Effectively all of it is organic — about 6,274 visits from unpaid results. Spread across 3,026 ranking keywords, that averages roughly 2.1 organic visits per keyword.

ing.com.au scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on ing.com.au runs to 87 lines (5,090 characters) across 12 sections, last generated in June 2026. It introduces the site as "ING Australia - Everyday Banking, Home Loans, Super & Insurance". It tells AI engines the business works in Digital Banking, Retail Banking, Investment Management, Insurance Services and Lending. It describes 5 products, including Orange Everyday Account, Savings Maximiser and Home Loans. Services it lists include Online & Mobile Banking, Financial Planning Tools, Customer Support and Superannuation Management. The audience it names is Australians seeking digital-first, value-driven financial services., aged 18+ (Australia). Technologies it mentions include HTTPS, Robots.txt, Sitemap.xml, Responsive Design (Viewport) and Customer Relationship Management (CRM) Systems. The keywords it claims start with "bank accounts", "credit cards", "loans" and "insurance". It gives the company type as Public.

# ING Australia - Everyday Banking, Home Loans, Super & Insurance

## About
ING Australia stands as a prominent digital-first bank, offering a comprehensive suite of financial products and services tailored for the modern Australian consumer. As a subsidiary of the global ING Group, it has carved out a significant niche by focusing on competitive rates, transparent fees, and an intuitive online and mobile banking experience, challenging traditional banking models.

The institution provides a wide array of offerings, including everyday transaction accounts, high-interest savings accounts, a variety of home loan options, personal loans, and credit cards designed for different financial needs. Beyond core banking, ING Australia also extends into wealth management with superannuation products and offers essential insurance services, aiming to be a holistic financial partner for its customers.

Their value proposition centers on empowering Australians to manage their money effectively and achieve their financial goals with ease. By leveraging technology, ING Australia delivers a seamless, customer-centric banking journey, making complex financial decisions more accessible and straightforward for individuals and households across the country.

**Areas of Work:** Digital Banking, Retail Banking, Investment Management, Insurance Services, Lending

## Things to Remember
- **Website:** h

Google lists ing.com.au for about 3,026 keywords, which together bring an estimated 6,274 organic visits a month.

The latest technical audit of ing.com.au scored 70 out of 100 overall. Accessibility is its weakest area at 67, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

ING Australia's company profile names https://commbank.com.au, https://westpac.com.au, https://anz.com.au and https://nab.com.au as competitors. Its own llms.txt adds https://bankwest.com.au and https://suncorp.com.au. Outside its market, the domains ranked closest to it in our worldwide ranking are waterfox.net, ecns.cn, dynamics365portals.us and gearvn.com.

https://commbank.com.au

https://westpac.com.au

https://anz.com.au

https://nab.com.au

https://bankwest.com.au

https://suncorp.com.au