westpac.com.au — August 2026 traffic, keywords & AI visibility

westpac.com.au draws an estimated 49,400 visits a month from search engines. Effectively all of it is organic — about 49,400 visits from unpaid results. Spread across 7,825 ranking keywords, that averages roughly 6.3 organic visits per keyword.

On our AI visibility scale westpac.com.au earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.

The llms.txt on westpac.com.au runs to 151 lines (6,580 characters) across 12 sections, last generated in March 2026. It introduces the site as "Westpac Banking Corporation". It tells AI engines the business works in Banking, Financial Services and Fintech. It describes 4 products, including Personal Banking, Business Banking and Corporate Banking. Services it lists include Online Banking Support, Financial Advisory and Customer Support. The audience it names is Individuals, Small Businesses, Large Corporations, Investors, aged 18-65 (Australia, New Zealand). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and AWS. The keywords it claims start with "Westpac banking", "personal banking", "business banking" and "corporate banking". It gives the company type as Public and says it is hiring.

# Westpac Banking Corporation

## About
Westpac Banking Corporation is one of Australia's largest banks, providing a wide range of personal, business, and corporate banking solutions. With a history dating back to 1817, Westpac serves millions of customers across Australia and New Zealand with innovative financial products. The bank is dedicated to exceptional customer service and smart financial solutions tailored to diverse needs.

**Areas of Work:** Banking, Financial Services, Fintech

## Things to Remember
- **Website:** https://westpac.com.au
- **Address:** 275 Kent Street, Sydney, NSW 2000, Australia
- **Contact:** [email protected]
- **Phone:** +61-2-9155-7711
- **Hours:** Mon-Fri: 8AM-8PM
- **Timezone:** Australia/Sydney
- **Currency:** AUD
- **Company Type:** Public
- **Employees:** 40000 employees
- **Revenue:** $20.6B
- **Hiring Status:** Yes, actively hiring

## Products
- **Personal Banking** (Contact for pricing): Comprehensive personal banking solutions including savings accounts, credit cards, and home loans.
- **Business Banking** (Contact for pricing): Tailored banking solutions for small to medium businesses, including loans and merchant services.
- **Corporate Banking** (Contact for pricing): Advanced financial services for large corporations, including treasury and risk management.
- **Wealth Management** (Contact for pricing): Investment and financial p

Google lists westpac.com.au for about 7,825 keywords, which together bring an estimated 49,400 organic visits a month.

The latest technical audit of westpac.com.au scored 89 out of 100 overall. Performance is its weakest area at 73, while accessibility scores highest at 100. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Westpac Banking Corporation's company profile names commonwealth.com.au, nab.com.au and anz.com as competitors. Its own llms.txt adds bendigo.com.au, suncorp.com.au and commbank.com.au. Outside its market, the domains ranked closest to it in our worldwide ranking are okx.ac, invideo.io, redbubble.net and pximg.net.

commonwealth.com.au

nab.com.au

anz.com

bendigo.com.au

suncorp.com.au

commbank.com.au