Last updated: August 2026
Global rank: Worldwide · 2026-08
#27,647
AI visibility: Grade A+
94
SEO health: Latest audit
70
Visits
17.7K
per month, estimated
Keywords
5.6K
ranking in Google
Organic share
100%
17.7K organic visits
LLMS.txt
Published
161 lines AI engines can read
You're seeing the free preview of anz.com.au
anz.com.au Web Traffic Statistics
Key findings
- ANZ (Banking) is ranked #27,647 worldwide in our August 2026 domain ranking, inside the top 100,000, down 2,583 places from #25,064 in July 2026.
- It is estimated to receive about 17,700 visits a month from search, 100% of it organic, across 5,635 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 161 lines.
- Its last technical audit scored 70/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #27,647 | ▼ 2,583 |
| July 2026 | #25,064 | ▲ 1,600 |
| June 2026 | #26,664 | — |
| May 2026 | #26,664 | ▲ 568 |
| April 2026 | #27,232 | ▲ 455 |
| March 2026 | #27,687 | ▼ 7,149 |
| February 2026 | #20,538 | — |
What this company does
ANZ provides everyday banking services across Australia, covering the accounts, cards, and lending products that individuals rely on for daily money management. Their offerings include transaction and savings accounts, credit cards, home loans, personal loans, insurance, and support for travel or investments. Internet banking sits at the core of the experience, allowing customers to check balances, make transfers, an…
Our read on the site
Significant improvements needed. 1 critical issue.
anz.com.au Traffic and Visitor Engagement
anz.com.au draws an estimated 17,700 visits a month from search engines. Effectively all of it is organic — about 17,700 visits from unpaid results. Spread across 5,635 ranking keywords, that averages roughly 3.1 organic visits per keyword.
Monthly visits
17.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
17.7K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
anz.com.au AI Visibility
On our AI visibility scale anz.com.au earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
anz.com.au LLMS.txt
The llms.txt on anz.com.au runs to 161 lines (6,220 characters) across 12 sections, last generated in April 2026. It introduces the site as "ANZ - Personal Banking Solutions". It tells AI engines the business works in Banking, Financial Services and Fintech. It describes 5 products, including Bank Accounts, Home Loans and Credit Cards. The audience it names is Individuals, Families, Professionals, aged 25-54 (Australia). Technologies it mentions include HTTPS, JavaScript, HTML5, CSS3 and React. The keywords it claims start with "personal banking services", "bank accounts", "home loans" and "credit cards". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
161
In the file
Size
6.2K
Characters
Sections
12
Updated Apr 6, 2026
What the file says
# ANZ - Personal Banking Solutions ## About ANZ is a leading financial services provider in Australia, offering a comprehensive range of personal banking solutions. With a focus on internet banking, credit cards, home loans, and investment services, ANZ is dedicated to helping individuals manage their finances securely and efficiently. The bank serves a diverse customer base, providing tailored financial products and services to meet varying needs. **Areas of Work:** Banking, Financial Services, Fintech ## Things to Remember - **Website:** https://anz.com.au - **Address:** 833 Collins Street, Docklands, VIC 3008, Australia - **Contact:** [email protected] - **Phone:** +61-3-9683-9999 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Australia/Melbourne - **Currency:** AUD - **Company Type:** Public - **Employees:** 40,000 employees - **Revenue:** $18.2B - **Hiring Status:** Yes, actively hiring ## Products - **Bank Accounts** (Contact for pricing): Various types of bank accounts for personal and business use. - **Home Loans** (Contact for pricing): Competitive home loan options to help you purchase your dream home. - **Credit Cards** (Contact for pricing): Flexible credit card options with various rewards and cashback offers. - **Personal Loans** (Contact for pricing): Unsecured personal loans for various needs with competitive rates. - **Investment Services** (Contact for pricin
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Bank AccountsContact for pricing
- Home LoansContact for pricing
- Credit CardsContact for pricing
- Personal LoansContact for pricing
- Investment ServicesContact for pricing
Competitors it names
Audience it targets
Individuals, Families, Professionals · 25-54 · Australia
Company type
Public · actively hiring
anz.com.au Organic Keywords
Google lists anz.com.au for about 5,635 keywords, which together bring an estimated 17,700 organic visits a month.
Ranking keywords
5.6K
Found in Google for this domain
Visits they bring
17.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
anz.com.au SEO Audit
The latest technical audit of anz.com.au scored 70 out of 100 overall. Performance is its weakest area at 28, while accessibility scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images
- HighMinify CSS and JavaScript
- HighLeverage Browser Caching
- HighReduce Server Response Time
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
anz.com.au Competitors and Alternatives
ANZ's company profile names westpac.com.au, nab.com.au and commonwealth.com.au as competitors. Its own llms.txt adds commbank.com.au. Outside its market, the domains ranked closest to it in our worldwide ranking are smallseotools.com, awsdns-05.org, ezizgulmyratmix.ru and todoist.net.
anz.com.au Company Profile
ANZ provides everyday banking services across Australia, covering the accounts, cards, and lending products that individuals rely on for daily money management. Their offerings include transaction and savings accounts, credit cards, home loans, personal loans, insurance, and support for travel or investments. Internet banking sits at the core of the experience, allowing customers to check balances, make transfers, an…
ANZ was founded in 1835, about 191 years ago, and is headquartered in Melbourne, Australia. Its workforce is listed as between 10,001 and 50,000 employees. Its profile files it under Banking, with further tags for Financial Services, Fintech and B2C. Products on record for it: Bank Accounts, Home Loans, Credit Cards and Personal Loans. Reported revenue is $18.2B (2022). Its tagline reads: "ANZ offers a range of personal banking services such as internet banking, bank accounts, credit cards, home loans, personal loans, travel and international, investment and insurance.".
- Sector
- Banking
- Headquarters
- Melbourne, Australia
- Founded
- 1835
- Employees
- 10001-50000
- Revenue
- $18.2B (2022)
- Funding
- Not Disclosed
- Products
- Bank Accounts, Home Loans, Credit Cards, Personal Loans
anz.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
anz.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for anz.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to anz.com.au
Neighbours of #27,647 in our worldwide ranking — each with its own report.
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