Last updated: August 2026
Global rank: Worldwide · 2026-08
#12,219
AI visibility: Grade A+
95
SEO health: Latest audit
74
Visits
116.4K
per month, estimated
Keywords
24.9K
ranking in Google
Organic share
100%
116.4K organic visits
LLMS.txt
Published
152 lines AI engines can read
You're seeing the free preview of nab.com.au
nab.com.au Web Traffic Statistics
Key findings
- NAB (Banking) is ranked #12,219 worldwide in our August 2026 domain ranking, inside the top 100,000, up 625 places from #12,844 in July 2026.
- It is estimated to receive about 116,400 visits a month from search, 100% of it organic, across 24,900 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 152 lines.
- Its last technical audit scored 74/100, with "Optimize Image Alt Attributes" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #12,219 | ▲ 625 |
| July 2026 | #12,844 | ▼ 755 |
| June 2026 | #12,089 | — |
| May 2026 | #12,089 | ▲ 134 |
| April 2026 | #12,223 | ▲ 1,356 |
| March 2026 | #13,579 | ▲ 809 |
| February 2026 | #14,388 | — |
What this company does
NAB offers personal banking services throughout Australia, focusing on everyday needs such as opening and managing bank accounts, processing transactions, and providing access through online and mobile channels. Customers can also obtain credit cards, arrange home loans or personal loans, and purchase insurance products for home, car, or life coverage. The bank maintains branches and digital tools that allow people t…
Our read on the site
The overall SEO health of nab.com.au is moderately strong, with a high SEO score of 92 but a performance score of only 57, indicating significant room for improvement in loading speed and user experience. The site has a solid structure but suffers from missing alt attributes on images and broken internal links that nee…
nab.com.au Traffic and Visitor Engagement
nab.com.au draws an estimated 116,400 visits a month from search engines. Effectively all of it is organic — about 116,400 visits from unpaid results. Spread across 24,900 ranking keywords, that averages roughly 4.7 organic visits per keyword.
Monthly visits
116.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
116.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nab.com.au AI Visibility
On our AI visibility scale nab.com.au earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
nab.com.au LLMS.txt
The llms.txt on nab.com.au runs to 152 lines (6,983 characters) across 12 sections, last generated in March 2026. It introduces the site as "NAB - National Australia Bank". It tells AI engines the business works in Banking, Financial Services and Fintech. It describes 4 products, with prices such as NAB Classic Banking Account at Free. Services it lists include Online Banking Support, Financial Advisory Services and Insurance Services. The audience it names is Individuals, Families, Small Businesses, aged 18-65 (Australia). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and AWS. The keywords it claims start with "NAB personal banking", "NAB online banking", "NAB home loans" and "NAB credit cards". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
152
In the file
Size
7.0K
Characters
Sections
12
Updated Mar 11, 2026
What the file says
# NAB - National Australia Bank ## About NAB (National Australia Bank) is a leading financial institution in Australia, offering a comprehensive range of personal banking services such as online banking, bank accounts, credit cards, home loans, and personal loans. With a history dating back to 1858, NAB is committed to delivering innovative financial solutions to millions of Australians. The bank focuses on enhancing customer experience through personalized support and digital tools to help manage finances effectively. **Areas of Work:** Banking, Financial Services, Fintech ## Things to Remember - **Website:** https://nab.com.au - **Address:** 700 Bourke Street, Docklands, Melbourne, VIC 3008, Australia - **Contact:** [email protected] - **Phone:** +61-3-8641-9083 - **Hours:** Mon-Fri: 8AM-8PM, Sat-Sun: 9AM-6PM - **Timezone:** Australia/Melbourne - **Currency:** AUD - **Company Type:** Public - **Employees:** 32000 employees - **Revenue:** $6.5B - **Hiring Status:** Yes, actively hiring ## Products - **NAB Classic Banking Account** (Free): A everyday bank account with no monthly fees and easy access to funds via online banking and mobile app. - **NAB Home Loan** (Contact for rates): Competitive home loan options with flexible repayment terms and dedicated support for first-time buyers and investors. - **NAB Credit Card** (Contact for details): A range of credit cards with rew
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- NAB Classic Banking AccountFree
- NAB Home LoanContact for rates
- NAB Credit CardContact for details
- NAB Personal LoanContact for rates
Services it tells AI about
- Online Banking SupportFree
- Financial Advisory ServicesContact for quote
- Insurance ServicesContact for quote
Competitors it names
Audience it targets
Individuals, Families, Small Businesses · 18-65 · Australia
Company type
Public · actively hiring
nab.com.au Organic Keywords
Google lists nab.com.au for about 24,900 keywords, which together bring an estimated 116,400 organic visits a month.
Ranking keywords
24.9K
Found in Google for this domain
Visits they bring
116.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nab.com.au SEO Audit
The latest technical audit of nab.com.au scored 74 out of 100 overall. Performance is its weakest area at 57, while accessibility scores highest at 93. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalOptimize Image Alt Attributes
- CriticalFix Broken Internal Links
- HighImprove Page Load Speed
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nab.com.au Competitors and Alternatives
NAB's company profile names commonwealthbank.com.au, westpac.com.au and anz.com as competitors. Its own llms.txt adds bendigo.com.au, suncorp.com.au and commbank.com.au. Outside its market, the domains ranked closest to it in our worldwide ranking are jksolapp.com, kodak.com, spectraguard.net and bosch.com.
nab.com.au Company Profile
NAB offers personal banking services throughout Australia, focusing on everyday needs such as opening and managing bank accounts, processing transactions, and providing access through online and mobile channels. Customers can also obtain credit cards, arrange home loans or personal loans, and purchase insurance products for home, car, or life coverage. The bank maintains branches and digital tools that allow people t…
NAB was founded in 1858, about 168 years ago, and is headquartered in Melbourne, Australia. Its workforce is listed as between 10,001 and 50,000 employees. Its profile files it under Banking, with further tags for Financial Services, Fintech and B2C. Products on record for it: Personal Banking, Home Loans, Credit Cards and Insurance Services. Reported revenue is $6.5B (2022). Its tagline reads: "NAB personal banking services include online banking, bank accounts, credit cards, home loans and personal loans.".
- Sector
- Banking
- Headquarters
- Melbourne, Australia
- Founded
- 1858
- Employees
- 10001-50000
- Revenue
- $6.5B (2022)
- Funding
- Not Disclosed
- Products
- Personal Banking, Home Loans, Credit Cards, Insurance Services
nab.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nab.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nab.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to nab.com.au
Neighbours of #12,219 in our worldwide ranking — each with its own report.
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