Last updated: September 2026
Global rank: Worldwide · 2026-09
#237,874
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
847
per month, estimated
Keywords
2.2K
ranking in Google
Organic share
100%
847 organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of supplementking.ca
supplementking.ca Company Profile
Supplement King operates as a leading Canadian retailer focused on high-quality nutritional supplements for athletes and active individuals. They stock a wide range of protein powders, pre-workout formulas, vitamins, and recovery products designed to support muscle gain, weight management, and overall wellness. The company sources products from trusted manufacturers and emphasizes natural ingredients where possible.…
Supplement King was founded in 2012, about 14 years ago, and is headquartered in Toronto, Canada. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Healthcare, Life Sciences & Wellness; Sports Nutrition Retail; and Dietary Supplements. Total funding on record is Bootstrapped. Its tagline reads: "Premium supplements for serious fitness results".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Toronto, Canada
- Founded
- 2012
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
supplementking.ca Web Traffic Statistics
Key findings
- Supplement King (Retail, E-commerce & Consumer Goods) is ranked #237,874 worldwide in our September 2026 domain ranking, up 70,881 places from #308,755 in August 2026.
- It is estimated to receive about 847 visits a month from search, 100% of it organic, across 2,184 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #237,874 | ▲ 70,881 |
| August 2026 | #308,755 | ▼ 6,209 |
| July 2026 | #302,546 | ▼ 34,592 |
| June 2026 | #267,954 | — |
| May 2026 | #267,954 | ▼ 15,854 |
| April 2026 | #252,100 | ▼ 19,062 |
| March 2026 | #233,038 | ▲ 68,407 |
| February 2026 | #301,445 | — |
What this company does
Supplement King operates as a leading Canadian retailer focused on high-quality nutritional supplements for athletes and active individuals. They stock a wide range of protein powders, pre-workout formulas, vitamins, and recovery products designed to support muscle gain, weight management, and overall wellness. The company sources products from trusted manufacturers and emphasizes natural ingredients where possible.…
Our read on the site
The SEO health of https://supplementking.ca is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, technical issues like the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder its performance and visibility.
supplementking.ca Traffic and Visitor Engagement
supplementking.ca draws an estimated 847 visits a month from search engines. Effectively all of it is organic — about 847 visits from unpaid results. Spread across 2,184 ranking keywords, that averages roughly 0.4 organic visits per keyword.
Monthly visits
847
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
847
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
supplementking.ca AI Visibility
On our AI visibility scale supplementking.ca earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
supplementking.ca LLMS.txt
The llms.txt on supplementking.ca runs to 81 lines (4,755 characters) across 12 sections, last generated in May 2026. It introduces the site as "Supplement King". It tells AI engines the business works in Sports Nutrition Retail, Dietary Supplements, Fitness Products and E-commerce. It describes 5 products, including Whey Protein Isolate, Pre-Workout Formula and Multivitamin Complex. Services it lists include Supplement Consultation, Subscription Service, Bulk Ordering and Product Education. The audience it names is Fitness enthusiasts and active adults, aged 18-45 (Canada). Technologies it mentions include HTTPS and E-commerce Platform. The keywords it claims start with "protein powder", "pre-workout", "vitamins" and "weight loss".
Status
Published
AI engines can read it
Lines
81
In the file
Size
4.8K
Characters
Sections
12
Updated May 17, 2026
What the file says
# Supplement King ## About Supplement King operates as a leading Canadian retailer focused on high-quality nutritional supplements for athletes and active individuals. They stock a wide range of protein powders, pre-workout formulas, vitamins, and recovery products designed to support muscle gain, weight management, and overall wellness. The company sources products from trusted manufacturers and emphasizes natural ingredients where possible. Customers appreciate the straightforward shopping experience and competitive pricing that makes premium supplements more accessible. Supplement King serves both casual gym-goers and competitive athletes who need reliable nutrition support. Their product selection covers everything from vegan protein options to specialized immune support formulas. The business has built a loyal customer base across Canada by focusing on product quality and fast shipping. Staff members often provide helpful guidance on supplement selection based on individual fitness goals. Supplement King maintains strong relationships with major supplement brands to ensure consistent stock levels. The company regularly updates its inventory to include the latest formulations in sports nutrition. They operate primarily through their online store while also maintaining physical retail locations in key Canadian markets. Supplement King differentiates itself through competiti
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Whey Protein IsolateContact for pricing
- Pre-Workout FormulaContact for pricing
- Multivitamin ComplexContact for pricing
- BCAA RecoveryContact for pricing
- Creatine MonohydrateContact for pricing
Services it tells AI about
- Supplement ConsultationFree
- Subscription ServiceVaries
- Bulk OrderingContact for pricing
- Product EducationFree
- Fast ShippingVaries
Competitors it names
Audience it targets
Fitness enthusiasts and active adults · 18-45 · Canada
Company type
Private
supplementking.ca Organic Keywords
Google lists supplementking.ca for about 2,184 keywords, which together bring an estimated 847 organic visits a month.
Ranking keywords
2.2K
Found in Google for this domain
Visits they bring
847
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
supplementking.ca SEO Audit
The latest technical audit of supplementking.ca scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate a Sitemap
- HighImplement Robots.txt
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
supplementking.ca Competitors and Alternatives
Supplement King's company profile names https://www.bodybuilding.com, https://www.supplementwarehouse.com, https://www.vitaminshoppe.com and https://www.gnc.com as competitors. Its own llms.txt adds https://www.supplementdirect.com and https://www.iherb.com. Outside its market, the domains ranked closest to it in our worldwide ranking are nic.cx, philharmonie.lu, usaiptvbox.com and wurth.cl.
supplementking.ca Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
supplementking.ca Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for supplementking.ca yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to supplementking.ca
Neighbours of #237,874 in our worldwide ranking — each with its own report.
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