morh.hr — September 2026 traffic, keywords & AI visibility

morh.hr draws an estimated 316 visits a month from search engines. Effectively all of it is organic — about 316 visits from unpaid results. Spread across 92 ranking keywords, that averages roughly 3.4 organic visits per keyword.

On our AI visibility scale morh.hr earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5) and SEO health (18/20).

The llms.txt on morh.hr runs to 148 lines (6,612 characters) across 12 sections, last generated in May 2026. It introduces the site as "Ministarstvo obrane". It tells AI engines the business works in National Defense, Military Operations and Security Policy. It describes 4 products, including Armed Forces Equipment, Training Simulations and Veteran Benefits Program. Services it lists include Defense Policy Advisory, Military Recruitment, International Cooperation and Crisis Management. The audience it names is Military recruits, veterans, defense professionals, aged 18-50 (Croatia, Europe). Technologies it mentions include HTTPS, robots.txt, sitemap.xml, Viewport Meta and Core Web Vitals. The keywords it claims start with "Ministarstvo obrane", "obrana", "Hrvatska" and "vojni". It gives the company type as Government Ministry.

# Ministarstvo obrane

## About
Ministarstvo obrane Republike Hrvatske (MORH) vodi nacionalnu obranu i upravlja oružanim snagama. Formulira politike zaštite granica i suvereniteta. Nadgleda budžet, nabavu i obuku. Sudjeluje u NATO misijama i regionalnim suradnjama. Brine o veteranima kroz programe podrške. Koordinira krizn e odgovore i humanitarne akcije. Promiče modernizaciju s fokusom na tehnologiju. Povezuje se s EU i drugim partnerima. Javne komunikacije grade povjerenje građana. Ulaže u kibernetičku i zračnu obranu. Profesionalna vojska je ključna snaga. Suradnja s gospodarstvom razvija domaću industriju. Prilagođava se novim prijetnjama poput hibridnog ratovanja. Transparentni izvještaji pokazuju rezultate. Budućnost uključuje zelene inicijative. MORH štiti Hrvatsku svakodnevno. Obuka simulira stvarne scenarije. Međunarodne vježbe jačaju spremnost. Podrška obiteljima vojnika je prioritet. Kao državni stub, osigurava stabilnost.

**Areas of Work:** National Defense, Military Operations, Security Policy

## Things to Remember
- **Website:** https://morh.hr
- **Address:** Zagreb, Croatia
- **Contact:** 
- **Phone:** 
- **Hours:** Mon-Fri 8:30-16:30
- **Timezone:** CET
- **Currency:** EUR
- **Company Type:** Government Ministry
- **Employees:** 8,000+
- **Revenue:** €831 million
- **Hiring Status:** Not currently hiring

## Products
- **Armed Forces Equipment** (Government Fu

Google lists morh.hr for about 92 keywords, which together bring an estimated 316 organic visits a month.

The latest technical audit of morh.hr scored 85 out of 100 overall. Accessibility is its weakest area at 72, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Ministarstvo obrane Republike Hrvatske's company profile names https://www.vlada.gov.hr, https://www.defense.gov and https://www.mod.gov.uk as competitors. Its own llms.txt adds https://www.army.mil and https://www.nato.int. Outside its market, the domains ranked closest to it in our worldwide ranking are aadvantageeshopping.com, sense.org.uk, lullabot.com and sougoseo.com.

https://www.vlada.gov.hr

https://www.defense.gov

https://www.mod.gov.uk

https://www.army.mil

https://www.nato.int