Last updated: September 2026
Global rank: Worldwide · 2026-09
#237,924
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
2.6K
per month, estimated
Keywords
1.2K
ranking in Google
Organic share
100%
2.6K organic visits
LLMS.txt
Published
80 lines AI engines can read
You're seeing the free preview of saultstar.com
saultstar.com Company Profile
The Sault Star has been the main source of local news for Sault Ste. Marie and the surrounding Algoma region for more than a century. It reports on city council decisions, school board meetings, and everyday stories that matter to residents. The paper also tracks high school sports, local hockey leagues, and curling events that keep the community connected. Weather updates, road conditions, and seasonal forecasts are…
Sault Star was founded in 1912, about 114 years ago, and is headquartered in Sault Ste. Marie, Canada. Its workforce is listed as between 11 and 50 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Local News, Community Journalism and Digital Publishing. Total funding on record is Bootstrapped. Its tagline reads: "Covering Sault Ste. Marie since 1912".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Sault Ste. Marie, Canada
- Founded
- 1912
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
saultstar.com Web Traffic Statistics
Key findings
- Sault Star (Media, Entertainment & Gaming) is ranked #237,924 worldwide in our September 2026 domain ranking, up 34,703 places from #272,627 in August 2026.
- It is estimated to receive about 2,637 visits a month from search, 100% of it organic, across 1,199 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 80 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #237,924 | ▲ 34,703 |
| August 2026 | #272,627 | ▲ 3,288 |
| July 2026 | #275,915 | ▲ 12,568 |
| June 2026 | #288,483 | — |
| May 2026 | #288,483 | ▼ 17,628 |
| April 2026 | #270,855 | ▲ 19,801 |
| March 2026 | #290,656 | ▲ 3,608 |
| February 2026 | #294,264 | — |
What this company does
The Sault Star has been the main source of local news for Sault Ste. Marie and the surrounding Algoma region for more than a century. It reports on city council decisions, school board meetings, and everyday stories that matter to residents. The paper also tracks high school sports, local hockey leagues, and curling events that keep the community connected. Weather updates, road conditions, and seasonal forecasts are…
Our read on the site
The SEO health of https://saultstar.com is critically compromised due to missing essential on-page elements such as title, meta description, and headers. Additionally, technical issues like the absence of a viewport meta tag, robots.txt, and sitemap further hinder its visibility and performance.
saultstar.com Traffic and Visitor Engagement
saultstar.com draws an estimated 2,637 visits a month from search engines. Effectively all of it is organic — about 2,637 visits from unpaid results. Spread across 1,199 ranking keywords, that averages roughly 2.2 organic visits per keyword.
Monthly visits
2.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
saultstar.com AI Visibility
On our AI visibility scale saultstar.com earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
saultstar.com LLMS.txt
The llms.txt on saultstar.com runs to 80 lines (4,833 characters) across 12 sections, last generated in May 2026. It introduces the site as "Sault Star - Sault Ste. Marie News". It tells AI engines the business works in Local News, Community Journalism and Digital Publishing. It describes 4 products, with prices such as Newsletter at Free. Services it lists include Local Reporting, Sports Coverage, Opinion Publishing and Event Listings. The audience it names is Residents of Sault Ste. Marie and Algoma District, aged 25-65 (Northern Ontario, Canada). Technologies it mentions include HTTPS. The keywords it claims start with "Sault Ste. Marie news", "local news", "community events" and "Sault Ste. Marie sports".
Status
Published
AI engines can read it
Lines
80
In the file
Size
4.8K
Characters
Sections
12
Updated May 16, 2026
What the file says
# Sault Star - Sault Ste. Marie News ## About The Sault Star has been the main source of local news for Sault Ste. Marie and the surrounding Algoma region for more than a century. It reports on city council decisions, school board meetings, and everyday stories that matter to residents. The paper also tracks high school sports, local hockey leagues, and curling events that keep the community connected. Weather updates, road conditions, and seasonal forecasts are delivered daily so readers know what to expect. Opinion pages give space to local columnists and letters from readers who want to weigh in on issues like waterfront development or hospital funding. Business coverage highlights new store openings, job postings, and the ups and downs of the steel and forestry sectors that still anchor the local economy. Health stories range from clinic wait times to vaccination clinics and mental health resources available in the city. History features dig into the region’s shipping past, the building of the locks, and the stories of families who have lived here for generations. The website publishes photo galleries from community events such as the annual Bushplane Days and the winter carnival. A dedicated tourism section lists upcoming festivals, hiking trails, and fishing reports that draw visitors from across Ontario and Michigan. Education reporting follows local schools, college pr
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Print EditionContact for pricing
- Digital SubscriptionContact for pricing
- E-EditionContact for pricing
- NewsletterFree
Services it tells AI about
- Local Reporting
- Sports Coverage
- Opinion Publishing
- Event Listings
- Weather Updates
Competitors it names
Audience it targets
Residents of Sault Ste. Marie and Algoma District · 25-65 · Northern Ontario, Canada
Company type
Private
saultstar.com Organic Keywords
Google lists saultstar.com for about 1,199 keywords, which together bring an estimated 2,637 organic visits a month.
Ranking keywords
1.2K
Found in Google for this domain
Visits they bring
2.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
saultstar.com SEO Audit
The latest technical audit of saultstar.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- HighAdd a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
saultstar.com Competitors and Alternatives
Sault Star's company profile names saultonline.com, thesudburystar.com, northernontario.ca and sudbury.com as competitors. Its own llms.txt adds theobserver.ca and cbc.ca/news/canada/sudbury. Outside its market, the domains ranked closest to it in our worldwide ranking are evola.ru, mediahols.com, acpc.me and yoursecurify.com.
saultstar.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
saultstar.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for saultstar.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to saultstar.com
Neighbours of #237,924 in our worldwide ranking — each with its own report.
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