Last updated: September 2026
Global rank: Worldwide · 2026-09
#222,759
AI visibility: Grade A
89
SEO health: Latest audit
86
Visits
401
per month, estimated
Keywords
271
ranking in Google
Organic share
100%
401 organic visits
LLMS.txt
Published
75 lines AI engines can read
You're seeing the free preview of nivea.de
nivea.de Web Traffic Statistics
Key findings
- NIVEA (Retail, E-commerce & Consumer Goods) is ranked #222,759 worldwide in our September 2026 domain ranking, down 11,335 places from #211,424 in August 2026.
- It is estimated to receive about 401 visits a month from search, 100% of it organic, across 271 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 75 lines.
- Its last technical audit scored 86/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #222,759 | ▼ 11,335 |
| August 2026 | #211,424 | ▼ 16,538 |
| July 2026 | #194,886 | ▲ 43,138 |
| June 2026 | #238,024 | — |
| May 2026 | #238,024 | ▲ 18,533 |
| April 2026 | #256,557 | ▲ 6,006 |
| March 2026 | #262,563 | ▼ 4,500 |
| February 2026 | #258,063 | — |
What this company does
NIVEA has been making everyday skincare simple and effective since the early 1900s. The brand focuses on creams, lotions, sunscreens and moisturizers that suit different skin types including sensitive and oily. Their products use a mix of tried-and-true ingredients along with newer natural extracts that people actually want. NIVEA sells directly to consumers through its website and major retailers worldwide. The comp…
Our read on the site
The overall SEO health of nivea.de is strong, with an excellent SEO score of 100/100 and good accessibility and best practices scores. However, there are significant opportunities for performance improvements and content expansion that could enhance user experience and search visibility.
nivea.de Traffic and Visitor Engagement
nivea.de draws an estimated 401 visits a month from search engines. Effectively all of it is organic — about 401 visits from unpaid results. Spread across 271 ranking keywords, that averages roughly 1.5 organic visits per keyword.
Monthly visits
401
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
401
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nivea.de AI Visibility
On our AI visibility scale nivea.de earns 89 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
100/100
robots ✓ · sitemap ✓
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
nivea.de LLMS.txt
The llms.txt on nivea.de runs to 75 lines (3,922 characters) across 12 sections, last generated in May 2026. It introduces the site as "NIVEA Official Site". It tells AI engines the business works in Skincare, Cosmetics and Personal Care. It describes 4 products, including NIVEA Soft Moisturizing Cream, NIVEA Sun Protect & Moisture and NIVEA Men Sensitive Moisturizer. Services it lists include Skincare Routine Finder and Seasonal Skincare Guides. The audience it names is Everyday consumers seeking reliable skincare, aged 18-65 (Global). Technologies it mentions include HTTPS, robots.txt and sitemap.xml. The keywords it claims start with "NIVEA skincare", "moisturizers", "sunscreen" and "anti-aging".
Status
Published
AI engines can read it
Lines
75
In the file
Size
3.9K
Characters
Sections
12
Updated May 27, 2026
What the file says
# NIVEA Official Site ## About NIVEA has been making everyday skincare simple and effective since the early 1900s. The brand focuses on creams, lotions, sunscreens and moisturizers that suit different skin types including sensitive and oily. Their products use a mix of tried-and-true ingredients along with newer natural extracts that people actually want. NIVEA sells directly to consumers through its website and major retailers worldwide. The company puts real effort into formulas that feel light, absorb fast and do not leave a greasy finish. Men’s skincare lines have grown steadily because more guys now look for basic daily care without complicated routines. Seasonal advice and myth-busting content on their site help customers choose the right products instead of guessing. Eco-friendly packaging and responsibly sourced ingredients show up more often in newer launches. NIVEA competes with other mass-market names but keeps prices accessible so most households can buy without thinking twice. Their research teams test products on real skin rather than only lab conditions. Global reach means the same core creams are available from Europe to Asia with small local tweaks. Loyalty comes from generations who grew up with the blue tin cream and still reach for it. Digital channels now drive a bigger share of sales while physical stores remain important. The brand avoids over-promising
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- NIVEA Soft Moisturizing CreamContact for pricing
- NIVEA Sun Protect & MoistureContact for pricing
- NIVEA Men Sensitive MoisturizerContact for pricing
- NIVEA Q10 Anti-Wrinkle Night CreamContact for pricing
Services it tells AI about
- Skincare Routine FinderFree
- Seasonal Skincare GuidesFree
Competitors it names
Audience it targets
Everyday consumers seeking reliable skincare · 18-65 · Global
Company type
Private
nivea.de Organic Keywords
Google lists nivea.de for about 271 keywords, which together bring an estimated 401 organic visits a month.
Ranking keywords
271
Found in Google for this domain
Visits they bring
401
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nivea.de SEO Audit
The latest technical audit of nivea.de scored 86 out of 100 overall. Performance is its weakest area at 56, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Page Load Speed
- HighAdd Alt Text to Images
- MediumExpand Meta Description
- MediumImplement llms.txt
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nivea.de Competitors and Alternatives
NIVEA's company profile names https://www.cetaphil.com, https://www.eucerin.com, https://www.lorealparis.com and https://www.neutrogena.com as competitors. Its own llms.txt adds https://www.aveeno.com and https://www.ponds.com. Outside its market, the domains ranked closest to it in our worldwide ranking are stephology.com, extra-sassy.pw, hacklinkfatma.com and callcentrehelper.com.
nivea.de Company Profile
NIVEA has been making everyday skincare simple and effective since the early 1900s. The brand focuses on creams, lotions, sunscreens and moisturizers that suit different skin types including sensitive and oily. Their products use a mix of tried-and-true ingredients along with newer natural extracts that people actually want. NIVEA sells directly to consumers through its website and major retailers worldwide. The comp…
NIVEA was founded in 1911, about 115 years ago, and is headquartered in Hamburg, Germany. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Healthcare, Life Sciences & Wellness; Skincare; and Cosmetics. Total funding on record is Bootstrapped. Its tagline reads: "Skincare that works for real life".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Hamburg, Germany
- Founded
- 1911
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
nivea.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nivea.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nivea.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to nivea.de
Neighbours of #222,759 in our worldwide ranking — each with its own report.
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