Last updated: August 2026
Global rank: Worldwide · 2026-08
#205,822
AI visibility: Grade A
85
SEO health: Latest audit
77
Visits
574.5K
per month, estimated
Keywords
11.8K
ranking in Google
Organic share
100%
574.5K organic visits
LLMS.txt
Published
143 lines AI engines can read
You're seeing the free preview of aveeno.com
aveeno.com Web Traffic Statistics
Key findings
- Aveeno (Personal Care) is ranked #205,822 worldwide in our August 2026 domain ranking, up 24,036 places from #229,858 in July 2026.
- It is estimated to receive about 574,500 visits a month from search, 100% of it organic, across 11,800 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 143 lines.
- Its last technical audit scored 77/100, with "Implement a Robots.txt file" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #205,822 | ▲ 24,036 |
| July 2026 | #229,858 | ▼ 29,868 |
| June 2026 | #199,990 | — |
| May 2026 | #199,990 | ▲ 20,915 |
| April 2026 | #220,905 | ▲ 1,274 |
| March 2026 | #222,179 | ▼ 13,536 |
| February 2026 | #208,643 | — |
What this company does
Aveeno produces a range of skincare and haircare items that draw on natural sources to promote better skin health. Their offerings include cleansers, moisturizers, and treatments that incorporate elements like oat to soothe and protect the skin barrier. The company has expanded into lines specifically for younger users, with gentle face care options developed for babies and kids that avoid harsh components while stil…
Our read on the site
Significant improvements needed. 1 critical issue.
aveeno.com Traffic and Visitor Engagement
Search engines send aveeno.com an estimated 574,500 visits a month. Effectively all of it is organic — about 574,500 visits from unpaid results. Paid search contributes only about 10 visits a month. Spread across 11,800 ranking keywords, that averages roughly 49 organic visits per keyword.
Monthly visits
574.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
574.5K
100% of all traffic
Paid visits
10
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
aveeno.com AI Visibility
aveeno.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
aveeno.com LLMS.txt
The llms.txt on aveeno.com runs to 143 lines (5,909 characters) across 12 sections, last generated in April 2026. It introduces the site as "Aveeno - Skincare Solutions Derived from Nature". It tells AI engines the business works in Personal Care, Skincare and Health & Wellness. It describes 4 products, including Daily Moisturizing Lotion, Gentle Cleansing Wash and Baby Daily Moisture Lotion. The audience it names is Families, Parents, Health-conscious consumers, aged All ages (Global). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "skin care", "gentle face care", "therapeutic solutions" and "natural ingredients".
Status
Published
AI engines can read it
Lines
143
In the file
Size
5.9K
Characters
Sections
12
Updated Apr 8, 2026
What the file says
# Aveeno - Skincare Solutions Derived from Nature ## About Aveeno is a leading skincare brand that specializes in creating therapeutic solutions derived from nature's finest ingredients. The company focuses on developing products that cater to the needs of diverse skin types, including sensitive skin, and aims to provide effective and gentle care for both adults and children. With a commitment to quality and innovation, Aveeno empowers consumers to nurture their skin with confidence and care. **Areas of Work:** Personal Care, Skincare, Health & Wellness ## Things to Remember - **Website:** https://aveeno.com - **Address:** Not Available, Skillman, United States - **Contact:** [email protected] - **Phone:** +1-800-428-2000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $500M - **Hiring Status:** Yes, actively hiring ## Products - **Daily Moisturizing Lotion** (Contact for pricing): A daily moisturizer that hydrates and protects the skin, suitable for all skin types. - **Gentle Cleansing Wash** (Contact for pricing): A gentle cleanser that removes dirt and impurities without stripping the skin's natural moisture. - **Baby Daily Moisture Lotion** (Contact for pricing): A specially formulated lotion for babies that provides gentle hydration. - **Protect + Hydrate Sunscree
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Daily Moisturizing LotionContact for pricing
- Gentle Cleansing WashContact for pricing
- Baby Daily Moisture LotionContact for pricing
- Protect + Hydrate SunscreenContact for pricing
Competitors it names
Audience it targets
Families, Parents, Health-conscious consumers · All ages · Global
Company type
Private · actively hiring
aveeno.com Organic Keywords
Google lists aveeno.com for about 11,800 keywords, which together bring an estimated 574,500 organic visits a month.
Ranking keywords
11.8K
Found in Google for this domain
Visits they bring
574.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
aveeno.com SEO Audit
The latest technical audit of aveeno.com scored 77 out of 100 overall. Performance is its weakest area at 30, while accessibility scores highest at 97. The audit makes 14 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Robots.txt file
- CriticalCreate and Submit a Sitemap
- HighOptimize Image Sizes
- HighLeverage Browser Caching
10 more recommendations, with the exact changes and the pages they apply to, are in the full report.
aveeno.com Competitors and Alternatives
Aveeno's company profile names cerave.com, neutrogena.com and eucerin.com as competitors. Its own llms.txt adds cetaphil.com and vichy.com. Outside its market, the domains ranked closest to it in our worldwide ranking are av-event.jp, getbase.com, ceet.com.co and dermatol.or.jp.
aveeno.com Company Profile
Aveeno produces a range of skincare and haircare items that draw on natural sources to promote better skin health. Their offerings include cleansers, moisturizers, and treatments that incorporate elements like oat to soothe and protect the skin barrier. The company has expanded into lines specifically for younger users, with gentle face care options developed for babies and kids that avoid harsh components while stil…
Founded in 1945 (about 81 years ago), Aveeno is based in Skillman, United States. Its workforce is listed as between 201 and 500 employees. Its profile files it under Personal Care, with further tags for Skincare, Health & Wellness and Consumer Goods. Products on record for it: Moisturizers, Cleansers, Sunscreens and Baby Care Products. Reported revenue is $500M (2023). Its tagline reads: "Therapeutic solutions powered by nature’s best ingredients that nurture and care for skin.".
- Sector
- Personal Care
- Headquarters
- Skillman, United States
- Founded
- 1945
- Employees
- 201-500
- Revenue
- $500M (2023)
- Funding
- Not Disclosed
- Products
- Moisturizers, Cleansers, Sunscreens, Baby Care Products
aveeno.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
aveeno.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for aveeno.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to aveeno.com
Neighbours of #205,822 in our worldwide ranking — each with its own report.
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