opb.org — August 2026 traffic, keywords & AI visibility

Search engines send opb.org an estimated 561,000 visits a month. Effectively all of it is organic — about 561,000 visits from unpaid results. Spread across 75,500 ranking keywords, that averages roughly 7.4 organic visits per keyword.

opb.org scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).

The llms.txt on opb.org runs to 146 lines (6,995 characters) across 12 sections, last generated in April 2026. It introduces the site as "Oregon Public Broadcasting". It tells AI engines the business works in Public Broadcasting, Local Journalism and Educational Media. It describes 4 products, with prices such as OPB News at Free, OPB Podcasts at Free and TV Programming at Free. Services it lists include Community Events, Educational Resources, Membership Program and Custom Sponsorships. The audience it names is Oregon residents, families, educators, aged All ages (Oregon, USA). Technologies it mentions include HTTPS, Responsive Design, Robots.txt, XML Sitemap and Google Analytics. The keywords it claims start with "Oregon Public Broadcasting", "OPB", "OPB News" and "Public Media". It gives the company type as Non-Profit.

# Oregon Public Broadcasting

## About
Oregon Public Broadcasting (OPB) is a leading non-profit public media organization dedicated to serving Oregon and the Pacific Northwest with trusted journalism, educational programming, and community-focused content. OPB delivers news, documentaries, podcasts, and TV shows via radio, television, and digital platforms, emphasizing local stories on environment, politics, culture, and education. They provide ad-free, in-depth reporting that informs public discourse and supports democracy. OPB's educational initiatives offer resources for schools and families, covering science, history, and arts. Community events and live broadcasts foster engagement across urban and rural areas. Funded by donations, grants, and memberships, OPB maintains editorial independence. Digital offerings include live streams, newsletters, and on-demand archives reaching diverse audiences. Partnerships with NPR and PBS enhance content reach. OPB covers critical issues like wildfires, housing, and indigenous rights. Their award-winning team produces innovative multimedia storytelling. Public media advocacy ensures sustained local journalism. OPB's impact includes millions of annual engagements. Future expansions target youth and digital natives. Transparency through financial reports builds donor trust. OPB remains essential during elections and crises.

**Areas of Wor

Google lists opb.org for about 75,500 keywords, which together bring an estimated 561,000 organic visits a month.

The latest technical audit of opb.org scored 81 out of 100 overall. Performance is its weakest area at 63, while accessibility scores highest at 86. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Oregon Public Broadcasting's company profile names https://www.npr.org, https://www.pbs.org, https://www.oregonlive.com and https://www.kgw.com as competitors. Its own llms.txt adds https://www.katu.com and https://www.klcc.org. Outside its market, the domains ranked closest to it in our worldwide ranking are salesmanago.pl, univ-lyon1.fr, xsz-av.com and dubizzle.com.eg.

https://www.npr.org

https://www.pbs.org

https://www.oregonlive.com

https://www.kgw.com

https://www.katu.com

https://www.klcc.org