Last updated: August 2026
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kgw.com Web Traffic Statistics
Key findings
- KGW (Media) is ranked #26,776 worldwide in our August 2026 domain ranking, inside the top 100,000, down 243 places from #26,533 in July 2026.
- It is estimated to receive about 1.2 million visits a month from search, 100% of it organic, across 131,800 ranking keywords.
- Its AI visibility score is 77 out of 100 (grade B), with a published llms.txt of 151 lines.
- Its last technical audit scored 0/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #26,776 | ▼ 243 |
| July 2026 | #26,533 | ▼ 1,315 |
| June 2026 | #25,218 | — |
| May 2026 | #25,218 | ▼ 700 |
| April 2026 | #24,518 | ▼ 183 |
| March 2026 | #24,335 | ▼ 3,534 |
| February 2026 | #20,801 | — |
What this company does
KGW.com functions as the primary online resource for KGW-TV, offering residents access to news, weather, traffic, and sports information centered on Portland, Oregon. The platform aggregates stories from the local television broadcasts and expands on them with additional articles and features. Coverage includes everything from breaking developments in the city to ongoing series that examine issues affecting the state…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
kgw.com Traffic and Visitor Engagement
kgw.com draws an estimated 1.2 million visits a month from search engines. Effectively all of it is organic — about 1.2 million visits from unpaid results. Spread across 131,800 ranking keywords, that averages roughly 9.2 organic visits per keyword.
Monthly visits
1.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.2M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
kgw.com AI Visibility
On our AI visibility scale kgw.com earns 77 of 100 points, a grade B. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Company profile (22/25).
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
kgw.com LLMS.txt
The llms.txt on kgw.com runs to 151 lines (6,263 characters) across 12 sections, last generated in March 2026. It introduces the site as "KGW - Portland Local News". It tells AI engines the business works in Media, Broadcasting and Digital News. It describes 4 products, with prices such as Local News Coverage at Free, Weather Reporting at Free and Sports News at Free. Services it lists include Live News Streaming, Community Engagement Events and Advertising Solutions. The audience it names is Residents, Commuters, Local Businesses, Families, aged 25-54 (United States - Oregon). Technologies it mentions include HTML5, CSS3, JavaScript, AWS and Content Management System. The keywords it claims start with "Portland news", "Oregon local news", "KGW TV" and "Portland weather".
Status
Published
AI engines can read it
Lines
151
In the file
Size
6.3K
Characters
Sections
12
Updated Mar 11, 2026
What the file says
# KGW - Portland Local News ## About KGW is a leading local news station based in Portland, Oregon, dedicated to providing the community with up-to-date information on breaking news, weather forecasts, and sports coverage. As the official website for KGW-TV, it serves as a trusted source for local events and issues. The platform engages its audience with comprehensive reporting and multimedia content, ensuring residents stay informed. KGW has been a staple in the region since its founding in 1956. **Areas of Work:** Media, Broadcasting, Digital News ## Things to Remember - **Website:** https://kgw.com - **Address:** 1501 SW Jefferson St, Portland, OR 97201, United States - **Contact:** [email protected] - **Phone:** +1-503-226-5000 - **Hours:** 24/7 - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $25M - **Hiring Status:** Yes, actively hiring ## Products - **Local News Coverage** (Free): Comprehensive reporting on local events, politics, and community news in Portland and surrounding areas. - **Weather Reporting** (Free): Accurate and timely weather forecasts for Portland and the Pacific Northwest region. - **Sports News** (Free): Coverage of local sports teams, events, and updates for sports enthusiasts in Oregon. - **Traffic Updates** (Free): Real-time traffic information and updates for commuter
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Local News CoverageFree
- Weather ReportingFree
- Sports NewsFree
- Traffic UpdatesFree
Services it tells AI about
- Live News StreamingFree
- Community Engagement EventsFree
- Advertising SolutionsContact for quote
Competitors it names
Audience it targets
Residents, Commuters, Local Businesses, Families · 25-54 · United States - Oregon
Company type
Private · actively hiring
kgw.com Organic Keywords
Google lists kgw.com for about 131,800 keywords, which together bring an estimated 1.2 million organic visits a month.
Ranking keywords
131.8K
Found in Google for this domain
Visits they bring
1.2M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
kgw.com SEO Audit
The latest technical audit of kgw.com scored 0 out of 100 overall. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalOptimize Images
- HighMinify CSS and JavaScript
- HighImplement Lazy Loading
- CriticalImprove Mobile Responsiveness
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
kgw.com Competitors and Alternatives
KGW's company profile names oregonlive.com and kptv.com as competitors. Its own llms.txt adds koin.com, katu.com and fox12oregon.com. Outside its market, the domains ranked closest to it in our worldwide ranking are bluetooth.com, indigitall.com, sxtyptt.net.cn and aimarx.com.
kgw.com Company Profile
KGW.com functions as the primary online resource for KGW-TV, offering residents access to news, weather, traffic, and sports information centered on Portland, Oregon. The platform aggregates stories from the local television broadcasts and expands on them with additional articles and features. Coverage includes everything from breaking developments in the city to ongoing series that examine issues affecting the state…
KGW was founded in 1956, about 70 years ago, and is headquartered in Portland, United States. Its workforce is listed as between 101 and 250 employees. Its profile files it under Media, with further tags for Broadcasting, Digital News and Local News. Products on record for it: Local News Coverage, Weather Reporting, Sports News and Traffic Updates. Reported revenue is $25M (2022). Its tagline reads: "Portland's Leading Local News: Weather, Traffic, Sports and more in Portland, Oregon".
- Sector
- Media
- Headquarters
- Portland, United States
- Founded
- 1956
- Employees
- 101-250
- Revenue
- $25M (2022)
- Funding
- Not Disclosed
- Products
- Local News Coverage, Weather Reporting, Sports News, Traffic Updates
kgw.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
kgw.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for kgw.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to kgw.com
Neighbours of #26,776 in our worldwide ranking — each with its own report.
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