Last updated: September 2026

Sep 2026

happywool.com — September 2026 traffic, keywords & AI visibility

Happy WoolRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#242,730

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

358

per month, estimated

Keywords

134

ranking in Google

Organic share

100%

358 organic visits

LLMS.txt

Published

74 lines AI engines can read

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happywool.com Web Traffic Statistics

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Key findings

  • Happy Wool (Retail, E-commerce & Consumer Goods) is ranked #242,730 worldwide in our September 2026 domain ranking, down 107,648 places from #135,082 in August 2026.
  • It is estimated to receive about 358 visits a month from search, 100% of it organic, across 134 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 74 lines.
  • Its last technical audit scored 0/100, with "Implement Essential On-Page SEO Elements" the highest-priority fix.
happywool.com global rank history
MonthRankMove
September 2026#242,730▼ 107,648
August 2026#135,082▲ 128,283
July 2026#263,365▼ 28,834
June 2026#234,531—
May 2026#234,531▲ 114,941
April 2026#349,472▲ 4,093
March 2026#353,565▼ 69,792
February 2026#283,773—

What this company does

Happy Wool creates and curates a range of wool-based clothing and home goods that balance everyday practicality with environmental responsibility. The company sources its wool from farms that practice regenerative grazing and prioritizes traceable supply chains so customers know exactly where their garments and blankets come from. Every item is designed to be worn or used for years rather than seasons, reducing the n…

Our read on the site

The overall SEO health of https://happywool.com is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues, including the absence of a viewport tag, robots.txt, and sitemap, hinder the site's performance and visibility.

Retail, E-commerce & Consumer GoodsAgriculture, Food & Natural ResourcesSustainable WoolEco-Friendly FabricsOrganic Wool SweaterBaby Wool Onesie

happywool.com Traffic and Visitor Engagement

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happywool.com draws an estimated 358 visits a month from search engines. Effectively all of it is organic — about 358 visits from unpaid results. Spread across 134 ranking keywords, that averages roughly 2.7 organic visits per keyword.

Monthly visits

358

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

358

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

happywool.com AI Visibility

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On our AI visibility scale happywool.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

happywool.com LLMS.txt

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The llms.txt on happywool.com runs to 74 lines (4,801 characters) across 12 sections, last generated in May 2026. It introduces the site as "Happy Wool". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Sustainable Textiles; and Natural Fiber Products. It describes 5 products, with prices such as Organic Wool Sweater at $98, Baby Wool Onesie at $42 and Wool Throw Blanket at $125. Services it lists include Wool Care Consultation, Mending Service and Custom Knit Orders. The audience it names is Eco-conscious individuals and families, aged All ages (Global). Technologies it mentions include HTTPS and Shopify. The keywords it claims start with "sustainable wool", "wool clothing", "eco-friendly fabrics" and "wool care".

Status

Published

AI engines can read it

Lines

74

In the file

Size

4.8K

Characters

Sections

12

Updated May 16, 2026

What the file says

# Happy Wool

## About
Happy Wool creates and curates a range of wool-based clothing and home goods that balance everyday practicality with environmental responsibility. The company sources its wool from farms that practice regenerative grazing and prioritizes traceable supply chains so customers know exactly where their garments and blankets come from. Every item is designed to be worn or used for years rather than seasons, reducing the need for frequent replacements and cutting down on textile waste. Happy Wool’s product line includes sweaters, socks, blankets, baby knits, and yarn for crafters who want natural fibers without harsh chemical treatments. The brand also publishes straightforward care guides that help customers extend the life of their wool pieces through simple washing and storage routines. By focusing on small-batch production runs, Happy Wool keeps inventory lean and avoids the overproduction common in fast fashion. The company sells directly through its website and selected independent retailers, allowing it to maintain quality control while keeping prices accessible. Happy Wool’s customers range from parents seeking soft, breathable layers for infants to outdoor enthusiasts who need reliable base layers that perform in changing weather. The team works closely with knitters and fiber artists to develop yarns that knit evenly and hold shape after repeated wash

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Retail, E-commerce & Consumer GoodsSustainable TextilesNatural Fiber Products

Keywords it claims

sustainable woolwool clothingeco-friendly fabricswool carewool benefitswool fashionbaby wool productswool knittingorganic wool clothingwool home decor

Technologies

HTTPSShopify

Products it tells AI about

  • Organic Wool Sweater$98
  • Baby Wool Onesie$42
  • Wool Throw Blanket$125
  • Wool Knitting Yarn$18
  • Merino Wool Socks$22

Services it tells AI about

  • Wool Care ConsultationFree
  • Mending ServiceVaries by item
  • Custom Knit OrdersContact for quote

Competitors it names

https://www.woolrich.comhttps://www.patagonia.comhttps://www.icebreaker.comhttps://www.smartwool.comhttps://www.burton.comhttps://www.rei.com

Audience it targets

Eco-conscious individuals and families · All ages · Global

Company type

Private

happywool.com Organic Keywords

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Google lists happywool.com for about 134 keywords, which together bring an estimated 358 organic visits a month.

Ranking keywords

134

Found in Google for this domain

Visits they bring

358

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsAgriculture, Food & Natural ResourcesSustainable WoolEco-Friendly FabricsOrganic Wool SweaterBaby Wool OnesieWool Throw BlanketWool Knitting Yarn

happywool.com SEO Audit

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The latest technical audit of happywool.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Essential On-Page SEO Elements
  • HighCreate a Sitemap.xml File
  • HighAdd Robots.txt File
  • CriticalImplement Viewport Meta Tag

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

happywool.com Competitors and Alternatives

Compare competitors

Happy Wool's company profile names https://www.woolrich.com, https://www.patagonia.com, https://www.icebreaker.com and https://www.smartwool.com as competitors. Its own llms.txt adds https://www.burton.com and https://www.rei.com. Outside its market, the domains ranked closest to it in our worldwide ranking are glamira.com.ph, mvfglobal.com, filmbooster.com.au and retouch4.me.

https://www.woolrich.com
https://www.patagonia.com
https://www.icebreaker.com
https://www.smartwool.com
https://www.burton.com
https://www.rei.com

happywool.com Company Profile

View full profile

Happy Wool creates and curates a range of wool-based clothing and home goods that balance everyday practicality with environmental responsibility. The company sources its wool from farms that practice regenerative grazing and prioritizes traceable supply chains so customers know exactly where their garments and blankets come from. Every item is designed to be worn or used for years rather than seasons, reducing the n…

Happy Wool was founded in 2018, about 8 years ago, and is headquartered in Portland, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Agriculture, Food & Natural Resources; Sustainable Wool; and Eco-Friendly Fabrics. Products on record for it: Organic Wool Sweater, Baby Wool Onesie, Wool Throw Blanket and Wool Knitting Yarn. Total funding on record is Bootstrapped. Its tagline reads: "Thoughtfully made wool products for everyday comfort and conscious living".

Retail, E-commerce & Consumer GoodsAgriculture, Food & Natural ResourcesSustainable WoolEco-Friendly Fabrics
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Portland, United States
Founded
2018
Employees
11-50
Revenue
Not Disclosed
Funding
Bootstrapped
Products
Organic Wool Sweater, Baby Wool Onesie, Wool Throw Blanket, Wool Knitting Yarn

happywool.com Traffic by Country

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Top customer markets

AI estimate · live web

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Companies ranked next to happywool.com

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