Last updated: September 2026
icebreaker is a New Zealand-born merino wool apparel brand that makes natural performance clothing for outdoor and active use. It serves men, women, and children through its own e-commerce channels, retail stores, and wholesale partners.
Global rank: Worldwide · 2026-09
#57,072
AI visibility: Not scored
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SEO health: Not audited
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Visits
127.5K
per month, estimated
Keywords
8.8K
ranking in Google
Organic share
100%
127.5K organic visits
LLMS.txt
Missing
AI engines have to guess
You're seeing the free preview of icebreaker.com
icebreaker.com Traffic and Visitor Engagement
icebreaker.com draws an estimated 127,500 visits a month from search engines. Effectively all of it is organic — about 127,500 visits from unpaid results. Paid search contributes only about 3 visits a month. Spread across 8,839 ranking keywords, that averages roughly 14 organic visits per keyword.
Monthly visits
127.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
127.5K
100% of all traffic
Paid visits
3
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
icebreaker.com Traffic by Country
A live-web estimate — not a measurement — puts icebreaker's largest markets as United States (30%), New Zealand (20%), Australia (15%) and United Kingdom (12%).
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
- United States30%
- New Zealand20%
- Australia15%
- United Kingdom12%
- Germany23%
Who buys: Outdoor and active-lifestyle consumers who want technical clothing made from natural fibers.
Sources: en.wikipedia.org · linkedin.com · na.icebreaker.com
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
icebreaker.com Organic Keywords
Google lists icebreaker.com for about 8,839 keywords, which together bring an estimated 127,500 organic visits a month.
Ranking keywords
8.8K
Found in Google for this domain
Visits they bring
127.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
Topics this brand is known for
live webicebreaker.com Competitors and Alternatives
A live-web read points to Patagonia, Smartwool, The North Face and Arc'teryx. Outside its market, the domains ranked closest to it in our worldwide ranking are hi.co.kr, cdncenter.cn, transportes.gob.es and asklaila.com.
Some names read live from the web
icebreaker.com Company Profile
The business behind the domain — what it does, where it is, and who runs it.
icebreaker is a New Zealand-born merino wool apparel brand that makes natural performance clothing for outdoor and active use. It serves men, women, and children through its own e-commerce channels, retail stores, and wholesale partners.
- Industry
- Apparel & Fashion
- Headquarters
- Auckland, New Zealand
- Founded
- 1995
- Employees
- 201-500
- Products
- base layers, mid-layers, t-shirts, sweaters, jackets
- Competitors
- Patagonia, Smartwool, The North Face, Arc'teryx, Rab
- Audience
- Outdoor and active-lifestyle consumers who want technical clothing made from natural fibers.
Live-web sources:en.wikipedia.orglinkedin.comna.icebreaker.comlinkedin.com
icebreaker.com Web Traffic Statistics
Key findings
- icebreaker (Apparel & Fashion) is ranked #57,072 worldwide in our September 2026 domain ranking, inside the top 100,000, down 5,831 places from #51,241 in August 2026.
- It is estimated to receive about 127,500 visits a month from search, 100% of it organic, across 8,839 ranking keywords.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #57,072 | ▼ 5,831 |
| August 2026 | #51,241 | ▲ 522 |
| July 2026 | #51,763 | ▼ 1,653 |
| June 2026 | #50,110 | — |
| May 2026 | #50,110 | ▲ 3,431 |
| April 2026 | #53,541 | ▼ 13,310 |
| March 2026 | #40,231 | ▲ 4,045 |
| February 2026 | #44,276 | — |
icebreaker.com AI Visibility
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Nothing scored for this domain yet.
The free scan reads the site and checks how the four engines answer for the brand.
icebreaker.com LLMS.txt
The file AI engines read to understand a business. This is what it currently tells them about this one.
There is no llms.txt on icebreaker.com. Without it, AI engines guess what this business does from whatever page they happen to crawl — which is how wrong prices, wrong locations and wrong product descriptions end up inside AI answers.
- → It is the single biggest AI-visibility gain available here (+40 points).
- → The generator writes it from the live site, in one pass.
- → You publish one file at the root; nothing else on the site changes.
0
of 40 points
icebreaker.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for icebreaker.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
Sites already mentioning this brand
Found in a live web read — a mention is not the same as a link, but it is where links usually come from next.
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links on file
icebreaker.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to icebreaker.com
Neighbours of #57,072 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
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