Last updated: September 2026
Global rank: Worldwide · 2026-09
#36,889
AI visibility: Grade A+
92
SEO health: Latest audit
78
Visits
440.4K
per month, estimated
Keywords
17.2K
ranking in Google
Organic share
100%
440.4K organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of burton.com
burton.com Web Traffic Statistics
Key findings
- Burton Snowboards (Sports Equipment) is ranked #36,889 worldwide in our September 2026 domain ranking, inside the top 100,000, up 4,752 places from #41,641 in August 2026.
- It is estimated to receive about 440,400 visits a month from search, 100% of it organic, across 17,200 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 151 lines.
- Its last technical audit scored 78/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #36,889 | ▲ 4,752 |
| August 2026 | #41,641 | ▼ 1,704 |
| July 2026 | #39,937 | ▲ 1,289 |
| June 2026 | #41,226 | — |
| May 2026 | #41,226 | ▼ 11,479 |
| April 2026 | #29,747 | ▼ 3,169 |
| March 2026 | #26,578 | ▼ 1,556 |
| February 2026 | #25,022 | — |
What this company does
Burton Snowboards has been around since 1977, dedicated to producing snowboards and the accompanying equipment that people use for riding on snow. They offer boards in various shapes and sizes, along with boots and bindings that pair with them, plus outerwear like jackets and pants made to handle cold and wet weather. The website serves as the main place to see all these items, learn about availability, and make buys…
Our read on the site
Significant improvements needed. 1 high-priority issue.
burton.com Traffic and Visitor Engagement
Search engines send burton.com an estimated 440,400 visits a month. Effectively all of it is organic — about 440,400 visits from unpaid results. Spread across 17,200 ranking keywords, that averages roughly 26 organic visits per keyword.
Monthly visits
440.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
440.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
burton.com AI Visibility
burton.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
burton.com LLMS.txt
The llms.txt on burton.com runs to 151 lines (6,394 characters) across 12 sections, last generated in March 2026. It introduces the site as "Burton Snowboards Official Website". It tells AI engines the business works in Sports Equipment, Apparel and Outdoor Recreation. It describes 4 products, with prices such as Burton Custom Snowboard at $599.95, Burton Mission Bindings at $229.95 and Burton Photon Boots at $349.95. Services it lists include Snowboard Customization and Gear Repair Services. The audience it names is Athletes, Outdoor Enthusiasts, Young Adults, aged 18-35 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, React and Node.js. The keywords it claims start with "Burton Snowboards", "snowboarding gear", "snowboard accessories" and "snowboard apparel".
Status
Published
AI engines can read it
Lines
151
In the file
Size
6.4K
Characters
Sections
12
Updated Mar 12, 2026
What the file says
# Burton Snowboards Official Website ## About Burton Snowboards is a premier manufacturer of snowboarding equipment and apparel, dedicated to inspiring riders worldwide since 1977. The company offers a wide range of high-quality products including snowboards, boots, bindings, and clothing designed for all skill levels. With a focus on innovation and sustainability, Burton continues to shape snowboarding culture and technology, enhancing the on-slope experience for enthusiasts globally. **Areas of Work:** Sports Equipment, Apparel, Outdoor Recreation ## Things to Remember - **Website:** https://burton.com - **Address:** 80 Industrial Parkway, Burlington, VT 05401, United States - **Contact:** [email protected] - **Phone:** +1-802-862-4500 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $400M - **Hiring Status:** Yes, actively hiring ## Products - **Burton Custom Snowboard** ($599.95): A versatile snowboard designed for all-mountain riding, suitable for beginners to advanced riders. - **Burton Mission Bindings** ($229.95): Reliable and responsive bindings offering comfort and control for all-day riding. - **Burton Photon Boots** ($349.95): High-performance snowboard boots with a precise fit and excellent support for aggressive riding. - **Burton Gore-Tex Jacket** ($299.9
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Burton Custom Snowboard$599.95
- Burton Mission Bindings$229.95
- Burton Photon Boots$349.95
- Burton Gore-Tex Jacket$299.95
Services it tells AI about
- Snowboard CustomizationContact for quote
- Gear Repair ServicesContact for quote
Competitors it names
Audience it targets
Athletes, Outdoor Enthusiasts, Young Adults · 18-35 · Global
Company type
Private · actively hiring
burton.com Organic Keywords
Google lists burton.com for about 17,200 keywords, which together bring an estimated 440,400 organic visits a month.
Ranking keywords
17.2K
Found in Google for this domain
Visits they bring
440.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
burton.com SEO Audit
The latest technical audit of burton.com scored 78 out of 100 overall. Performance is its weakest area at 51, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement a Sitemap
- HighOptimize Images
- HighMinify CSS and JavaScript
- MediumLeverage Browser Caching
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
burton.com Competitors and Alternatives
Burton Snowboards's company profile names k2snow.com, ride.com and lib-tech.com as competitors. Its own llms.txt adds k2sports.com, neversummer.com and roxy.com. Outside its market, the domains ranked closest to it in our worldwide ranking are labitat.dk, ownerdns.com, proisp.no and yougetsignal.com.
burton.com Company Profile
Burton Snowboards has been around since 1977, dedicated to producing snowboards and the accompanying equipment that people use for riding on snow. They offer boards in various shapes and sizes, along with boots and bindings that pair with them, plus outerwear like jackets and pants made to handle cold and wet weather. The website serves as the main place to see all these items, learn about availability, and make buys…
Founded in 1977 (about 49 years ago), Burton Snowboards is based in Burlington, United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by Jake Burton Carpenter. Its profile files it under Sports Equipment, with further tags for Apparel, Outdoor Recreation and Retail. Products on record for it: Snowboards, Bindings, Boots and Apparel. Reported revenue is $400M (2022). Its tagline reads: "Standing Sideways Since 1977".
- Sector
- Sports Equipment
- Headquarters
- Burlington, United States
- Founded
- 1977
- Employees
- 501-1000
- Revenue
- $400M (2022)
- Funding
- Not Disclosed
- Founders
- Jake Burton Carpenter
- Products
- Snowboards, Bindings, Boots, Apparel
burton.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
burton.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for burton.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #36,889 in our worldwide ranking — each with its own report.
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