Last updated: August 2026
Global rank: Worldwide · 2026-08
#37,755
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
599.9K
per month, estimated
Keywords
31.3K
ranking in Google
Organic share
100%
599.8K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of farrow-ball.com
farrow-ball.com Web Traffic Statistics
Key findings
- Farrow & Ball (Retail, E-commerce & Consumer Goods) is ranked #37,755 worldwide in our August 2026 domain ranking, inside the top 100,000, down 226 places from #37,529 in July 2026.
- It is estimated to receive about 599,900 visits a month from search, 100% of it organic, across 31,300 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #37,755 | ▼ 226 |
| July 2026 | #37,529 | ▲ 949 |
| June 2026 | #38,478 | — |
| May 2026 | #38,478 | ▼ 1,413 |
| April 2026 | #37,065 | ▼ 1,386 |
| March 2026 | #35,679 | ▲ 8,100 |
| February 2026 | #43,779 | — |
What this company does
Farrow & Ball stands as a beacon in the world of premium interior finishes, crafting paints and wallpapers that blend timeless British craftsmanship with modern sophistication. Founded in the idyllic Dorset countryside, the company has spent decades perfecting its formulations, drawing from natural ingredients and age-old techniques to create colors that transform spaces. Their paints aren't just coatings; they're ri…
Our read on the site
The overall SEO health of https://farrow-ball.com is critically compromised due to missing essential on-page elements such as title, meta description, and headings. Additionally, technical aspects like the absence of a viewport meta tag, robots.txt, and sitemap further hinder the site's performance and visibility.
farrow-ball.com Traffic and Visitor Engagement
farrow-ball.com draws an estimated 599,900 visits a month from search engines. Effectively all of it is organic — about 599,800 visits from unpaid results. Paid search contributes only about 53 visits a month. Spread across 31,300 ranking keywords, that averages roughly 19 organic visits per keyword.
Monthly visits
599.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
599.8K
100% of all traffic
Paid visits
53
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
farrow-ball.com AI Visibility
On our AI visibility scale farrow-ball.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
farrow-ball.com LLMS.txt
The llms.txt on farrow-ball.com runs to 81 lines (4,469 characters) across 12 sections, last generated in May 2026. It introduces the site as "Farrow & Ball - Premium Paints and Wallpapers". It tells AI engines the business works in Premium Paints, Luxury Wallpapers and Interior Finishes. It describes 5 products, including Modern Emulsion, Estate Eggshell and Handcrafted Wallpaper. Services it lists include Color Consultancy, Custom Color Matching, Showroom Experiences and Trade Accounts. The audience it names is Affluent homeowners, interior designers, architects, aged 30-65 (UK, US, Europe, Global). Technologies it mentions include HTTPS, E-commerce Platform and Content Management System. The keywords it claims start with "premium paint", "Farrow & Ball paint", "Farrow & Ball wallpaper" and "Farrow & Ball colors".
Status
Published
AI engines can read it
Lines
81
In the file
Size
4.5K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Farrow & Ball - Premium Paints and Wallpapers ## About Farrow & Ball crafts exceptional paints and wallpapers that bring heritage-inspired color to modern homes. Their paints boast deep pigmentation and sustainable formulas, perfect for creating atmosphere in any space. From signature shades like Skylight to bold Damson No. 290, each color is developed with architects and designers in mind. Wallpapers feature bespoke patterns printed using traditional methods on eco-conscious papers. The brand excels in finishes from chalky matt to high-shine gloss, catering to every project need. Low-VOC paints ensure healthier interiors without compromising luxury. Global showrooms and stockists make their products accessible worldwide. Tools like the online visualizer aid precise color selection. Farrow & Ball's palette draws from England's rich history, offering timeless appeal. Designers rely on them for consistency across large-scale jobs. Seasonal collections introduce fresh inspirations rooted in nature and architecture. Their commitment to quality means paints that endure, resisting chipping and fading. DIY enthusiasts benefit from straightforward application advice. The company prioritizes ethical production and environmental responsibility. Partnerships with tastemakers elevate everyday spaces. Farrow & Ball embodies British elegance in every brushstroke. Their influence spans res
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Modern EmulsionContact for pricing
- Estate EggshellContact for pricing
- Handcrafted WallpaperContact for pricing
- Dead Flat FinishContact for pricing
- Full GlossContact for pricing
Services it tells AI about
- Color Consultancy
- Custom Color Matching
- Showroom Experiences
- Trade Accounts
- Online Visualizer Tool
Competitors it names
Audience it targets
Affluent homeowners, interior designers, architects · 30-65 · UK, US, Europe, Global
Company type
Private
farrow-ball.com Organic Keywords
Google lists farrow-ball.com for about 31,300 keywords, which together bring an estimated 599,800 organic visits a month.
Ranking keywords
31.3K
Found in Google for this domain
Visits they bring
599.8K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
farrow-ball.com SEO Audit
The latest technical audit of farrow-ball.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Headings
- HighCreate a Robots.txt File
- HighGenerate and Submit Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
farrow-ball.com Competitors and Alternatives
Farrow & Ball's company profile names https://benjaminmoore.com, https://sherwin-williams.com, https://behr.com and https://dunn-edwards.com as competitors. Its own llms.txt adds https://valspar.com and https://paintzen.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ptagv.cc, electric.net, russights.ru and bitgetapps.com.
farrow-ball.com Company Profile
Farrow & Ball stands as a beacon in the world of premium interior finishes, crafting paints and wallpapers that blend timeless British craftsmanship with modern sophistication. Founded in the idyllic Dorset countryside, the company has spent decades perfecting its formulations, drawing from natural ingredients and age-old techniques to create colors that transform spaces. Their paints aren't just coatings; they're ri…
Farrow & Ball was founded in 1946, about 80 years ago, and is headquartered in Wimborne Minster, United Kingdom. Its workforce is listed as between 201 and 500 employees. Its founders are John Farrow and Richard Ball. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Premium Paints, Wallpapers and Interior Design. Products on record for it: Modern Emulsion Paint, Estate Eggshell Paint, Handcrafted Wallpaper and Dead Flat Finish. Total funding on record is Bootstrapped. Its tagline reads: "Handcrafted paints and wallpapers inspired by England's heritage".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Wimborne Minster, United Kingdom
- Founded
- 1946
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- John Farrow, Richard Ball
- Products
- Modern Emulsion Paint, Estate Eggshell Paint, Handcrafted Wallpaper, Dead Flat Finish
farrow-ball.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
farrow-ball.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for farrow-ball.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to farrow-ball.com
Neighbours of #37,755 in our worldwide ranking — each with its own report.
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