esalon.com — August 2026 traffic, keywords & AI visibility

Search engines send esalon.com an estimated 67,500 visits a month. Effectively all of it is organic — about 67,500 visits from unpaid results. Spread across 7,913 ranking keywords, that averages roughly 8.5 organic visits per keyword.

esalon.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

The llms.txt on esalon.com runs to 81 lines (3,440 characters) across 12 sections, last generated in May 2026. It introduces the site as "eSalon - Personalized Hair Color". It tells AI engines the business works in Beauty, Personal Care and E-commerce. It describes 5 products, with prices such as Custom Hair Color Kit at $32 one-time, Color-Safe Shampoo at $18 and Deep Conditioner at $20. Services it lists include Virtual Color Consultation, Custom Shade Matching, Subscription Management and Color Maintenance Guidance. The audience it names is Women, beauty enthusiasts, aged 25-55 (United States). Technologies it mentions include HTTPS, E-commerce, Quiz Engine and Subscription Management. The keywords it claims start with "personalized hair color", "eSalon hair color", "custom hair products" and "DIY hair color".

# eSalon - Personalized Hair Color

## About
eSalon specializes in custom-blended hair color kits created just for you based on an online hair profile quiz that considers your natural color, skin tone, and goals. Each order mixes fresh in small batches to ensure vibrant, long-lasting results without the salon price or time commitment. They serve customers looking for professional-quality DIY coloring with options for full coverage, highlights, or trendy shades. Maintenance products like shampoos and conditioners help preserve color between applications. Subscriptions deliver touch-ups automatically every few weeks. The brand focuses on sustainability with minimal waste packaging and concentrated formulas. Virtual color consultations guide complex changes. Tips and trend guides educate users on best practices. Core customers are women balancing work and family who want reliable results at home. eSalon disrupts mass-market dyes with true personalization powered by color experts.

**Areas of Work:** Beauty, Personal Care, E-commerce

## Things to Remember
- **Website:** https://esalon.com
- **Address:** Culver City, California, United States
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** 
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 51-200
- **Revenue:** $20M
- **Hiring Status:** Not currently hiring

## Products
- **Custom Hair Color Kit** ($32 on

Google lists esalon.com for about 7,913 keywords, which together bring an estimated 67,500 organic visits a month.

The latest technical audit of esalon.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

eSalon's company profile names https://www.auracolors.com, https://www.vidalondon.com, https://www.haircolor.com and https://www.clairol.com as competitors. Its own llms.txt adds https://www.lorealparis.com and https://www.sallybeauty.com. Outside its market, the domains ranked closest to it in our worldwide ranking are bocholt.de, samurai-gamers.com, futuroprossimo.it and gozego.com.

https://www.auracolors.com

https://www.vidalondon.com

https://www.haircolor.com

https://www.clairol.com

https://www.lorealparis.com

https://www.sallybeauty.com