Last updated: September 2026
Global rank: Worldwide · 2026-09
#25,622
AI visibility: Grade A
84
SEO health: Latest audit
61
Visits
6.0M
per month, estimated
Keywords
165.1K
ranking in Google
Organic share
100%
6.0M organic visits
LLMS.txt
Published
144 lines AI engines can read
You're seeing the free preview of sallybeauty.com
sallybeauty.com Web Traffic Statistics
Key findings
- Sally Beauty (Retail) is ranked #25,622 worldwide in our September 2026 domain ranking, inside the top 100,000, up 6,053 places from #31,675 in August 2026.
- It is estimated to receive about 6.0 million visits a month from search, 100% of it organic, across 165,100 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 144 lines.
- Its last technical audit scored 61/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #25,622 | ▲ 6,053 |
| August 2026 | #31,675 | ▲ 688 |
| July 2026 | #32,363 | ▼ 15 |
| June 2026 | #32,348 | — |
| May 2026 | #32,348 | ▼ 686 |
| April 2026 | #31,662 | ▼ 512 |
| March 2026 | #31,150 | ▼ 558 |
| February 2026 | #30,592 | — |
What this company does
Sally Beauty runs an online and retail operation focused on hair and beauty supplies. Their site features sections dedicated to hair color products in various shades, along with deals and tools for styling. Customers can browse everything from vibrant colors to more natural tones, and there are options tailored for those working in the beauty industry. The platform includes categories for shopping by color type and s…
Our read on the site
Significant improvements needed. 1 critical issue.
sallybeauty.com Traffic and Visitor Engagement
sallybeauty.com draws an estimated 6.0 million visits a month from search engines. Effectively all of it is organic — about 6.0 million visits from unpaid results. Paid search contributes only about 603 visits a month. Spread across 165,100 ranking keywords, that averages roughly 36 organic visits per keyword.
Monthly visits
6.0M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
6.0M
100% of all traffic
Paid visits
603
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
sallybeauty.com AI Visibility
On our AI visibility scale sallybeauty.com earns 84 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
sallybeauty.com LLMS.txt
The llms.txt on sallybeauty.com runs to 144 lines (5,776 characters) across 12 sections, last generated in April 2026. It introduces the site as "Sally Beauty". It tells AI engines the business works in Retail, Beauty Supplies and E-commerce. It describes 4 products, with prices such as Styling Tools at $29.99 - $199.99, Skincare Products at $5.99 - $49.99 and Nail Care Products at $3.99 - $29.99. Services it lists include Licensed Colorist On Demand. The audience it names is Beauty enthusiasts, Salon professionals, Retail customers, aged 18-54 (North America). Technologies it mentions include Shopify, HTML5, CSS3, JavaScript and jQuery. The keywords it claims start with "Sally Beauty", "beauty supplies", "hair products" and "nail care". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
144
In the file
Size
5.8K
Characters
Sections
12
Updated Apr 2, 2026
What the file says
# Sally Beauty ## About Sally Beauty is a leading retailer and distributor of professional beauty supplies, serving both salon professionals and retail customers. With a wide range of products including hair color, styling tools, and skincare, Sally Beauty aims to empower individuals to express their beauty. The company caters to a diverse clientele, providing high-quality products at competitive prices. **Areas of Work:** Retail, Beauty Supplies, E-commerce ## Things to Remember - **Website:** https://sallybeauty.com - **Address:** 3001 Colorado Blvd, Denton, TX 76210, United States - **Contact:** [email protected] - **Phone:** +1-940-381-7800 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Public - **Employees:** 5000 employees - **Revenue:** $1.1B - **Hiring Status:** Yes, actively hiring ## Products - **Hair Color** (Contact for pricing): A variety of professional hair color products for salon and home use. - **Styling Tools** ($29.99 - $199.99): High-quality styling tools including hair dryers, straighteners, and curling irons. - **Skincare Products** ($5.99 - $49.99): A range of skincare products including cleansers, moisturizers, and treatments. - **Nail Care Products** ($3.99 - $29.99): Comprehensive selection of nail care products including polishes, tools, and treatments. ## Services - **Licensed Colorist O
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Hair ColorContact for pricing
- Styling Tools$29.99 - $199.99
- Skincare Products$5.99 - $49.99
- Nail Care Products$3.99 - $29.99
Services it tells AI about
- Licensed Colorist On Demand$75/hour
Competitors it names
Audience it targets
Beauty enthusiasts, Salon professionals, Retail customers · 18-54 · North America
Company type
Public · actively hiring
sallybeauty.com Organic Keywords
Google lists sallybeauty.com for about 165,100 keywords, which together bring an estimated 6.0 million organic visits a month.
Ranking keywords
165.1K
Found in Google for this domain
Visits they bring
6.0M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
sallybeauty.com SEO Audit
The latest technical audit of sallybeauty.com scored 61 out of 100 overall. Performance is its weakest area at 26, while SEO scores highest at 85. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighImplement a Sitemap
- HighCreate a Robots.txt File
- MediumMinimize HTTP Requests
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
sallybeauty.com Competitors and Alternatives
Sally Beauty's company profile names ulta.com, cosmoprof.com and beauty.com as competitors. Its own llms.txt adds sephora.com and haircuttery.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ramseysolutions.com, fiserv.com, edb.com and pearlabyss.com.
sallybeauty.com Company Profile
Sally Beauty runs an online and retail operation focused on hair and beauty supplies. Their site features sections dedicated to hair color products in various shades, along with deals and tools for styling. Customers can browse everything from vibrant colors to more natural tones, and there are options tailored for those working in the beauty industry. The platform includes categories for shopping by color type and s…
Sally Beauty was founded in 1964, about 62 years ago, and is headquartered in Denton, United States. Its workforce is listed as more than 5,001 employees. It was founded by Gordon W. H. B. Smith. Its profile files it under Retail, with further tags for Beauty Supplies, E-commerce and B2C. Products on record for it: Hair Color, Styling Tools, Skincare Products and Nail Care Products. Reported revenue is $1.1B (2022). Its tagline reads: "Sally Beauty".
- Sector
- Retail
- Headquarters
- Denton, United States
- Founded
- 1964
- Employees
- 5001+
- Revenue
- $1.1B (2022)
- Funding
- Not Disclosed
- Founders
- Gordon W. H. B. Smith
- Products
- Hair Color, Styling Tools, Skincare Products, Nail Care Products
sallybeauty.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
sallybeauty.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sallybeauty.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to sallybeauty.com
Neighbours of #25,622 in our worldwide ranking — each with its own report.
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