Last updated: August 2026
Global rank: Worldwide · 2026-08
#547,230
AI visibility: Grade D
56
SEO health: Latest audit
0
Visits
250.8K
per month, estimated
Keywords
12.1K
ranking in Google
Organic share
100%
250.8K organic visits
LLMS.txt
Published
138 lines AI engines can read
You're seeing the free preview of clairol.com
clairol.com Web Traffic Statistics
Key findings
- Clairol (Retail, E-commerce & Consumer Goods) is ranked #547,230 worldwide in our August 2026 domain ranking, up 6,046 places from #553,276 in July 2026.
- It is estimated to receive about 250,800 visits a month from search, 100% of it organic, across 12,100 ranking keywords.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 138 lines.
- Its last technical audit scored 0/100, with "Implement Robots.txt and Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #547,230 | ▲ 6,046 |
| July 2026 | #553,276 | ▲ 40,682 |
| June 2026 | #593,958 | — |
| May 2026 | #593,958 | ▼ 4,520 |
| April 2026 | #589,438 | ▼ 84,938 |
| March 2026 | #504,500 | ▼ 13,773 |
| February 2026 | #490,727 | — |
What this company does
Clairol has been helping people change up their look with hair color for decades now. They started out focusing on easy at-home kits that actually worked without a trip to the salon. Over time the range grew to cover everything from bold permanent shades to gentle root touch ups and even clear glosses. Most of their products are built around formulas that cut down on damage while still giving good coverage and shine.…
Our read on the site
The overall SEO health of Clairol's website is moderate, with a strong focus on content quality and on-page optimization. However, there are significant technical issues, particularly with the absence of a robots.txt file and sitemap, which could hinder search engine indexing.
clairol.com Traffic and Visitor Engagement
Search engines send clairol.com an estimated 250,800 visits a month. Effectively all of it is organic — about 250,800 visits from unpaid results. Spread across 12,100 ranking keywords, that averages roughly 21 organic visits per keyword.
Monthly visits
250.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
250.8K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
clairol.com AI Visibility
clairol.com scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
clairol.com LLMS.txt
The llms.txt on clairol.com runs to 138 lines (5,326 characters) across 12 sections, last generated in June 2026. It introduces the site as "Clairol". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Consumer Packaged Goods; Beauty & Personal Care; and Hair Care. It describes 3 products, including Nice'n Easy, Root Touch-Up and Color Gloss. Services it lists include Hair Color Matching Guide. The audience it names is Individuals seeking at-home hair coloring solutions, aged 18-65 (Global). Technologies it mentions include JavaScript, CSS and HTML. The keywords it claims start with "hair color", "at-home hair color", "hair care" and "hair color tips".
Status
Published
AI engines can read it
Lines
138
In the file
Size
5.3K
Characters
Sections
12
Updated Jun 1, 2026
What the file says
# Clairol ## About Clairol has been helping people change up their look with hair color for decades now. They started out focusing on easy at-home kits that actually worked without a trip to the salon. Over time the range grew to cover everything from bold permanent shades to gentle root touch ups and even clear glosses. Most of their products are built around formulas that cut down on damage while still giving good coverage and shine. **Areas of Work:** Retail, E-commerce & Consumer Goods, Consumer Packaged Goods, Beauty & Personal Care, Hair Care ## Things to Remember - **Website:** https://clairol.com - **Address:** Stamford, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 1001-5000 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Nice'n Easy** (Contact for pricing): Permanent at-home hair color kit with natural looking results and added moisture - **Root Touch-Up** (Contact for pricing): Quick and easy root coverage solution for extending color between full applications - **Color Gloss** (Contact for pricing): Clear gloss treatment for added shine and gentle color enhancement ## Services - **Hair Color Matching Guide** (Free): Online tools and advice to help users select the right
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Nice'n EasyContact for pricing
- Root Touch-UpContact for pricing
- Color GlossContact for pricing
Services it tells AI about
- Hair Color Matching GuideFree
Competitors it names
Audience it targets
Individuals seeking at-home hair coloring solutions · 18-65 · Global
Company type
Private
clairol.com Organic Keywords
Google lists clairol.com for about 12,100 keywords, which together bring an estimated 250,800 organic visits a month.
Ranking keywords
12.1K
Found in Google for this domain
Visits they bring
250.8K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
clairol.com SEO Audit
The latest technical audit of clairol.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Robots.txt and Sitemap
- HighOptimize Page Load Speed
- MediumAdd Hreflang Tags
- HighEnhance Content Quality
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
clairol.com Competitors and Alternatives
Clairol's company profile names loreal.com, revlon.com, wella.com and schwarzkopf.com as competitors. Its own llms.txt adds garnierusa.com and matrix.com. Outside its market, the domains ranked closest to it in our worldwide ranking are coinservice.uk, nescoresource.com, realsantafe.com.mx and 60114933.xyz.
clairol.com Company Profile
Clairol has been helping people change up their look with hair color for decades now. They started out focusing on easy at-home kits that actually worked without a trip to the salon. Over time the range grew to cover everything from bold permanent shades to gentle root touch ups and even clear glosses. Most of their products are built around formulas that cut down on damage while still giving good coverage and shine.…
Founded in 1931 (about 95 years ago), Clairol is based in Stamford, United States. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Consumer Packaged Goods, Beauty & Personal Care and Hair Care. Its tagline reads: "Hair color that feels like you".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Stamford, United States
- Founded
- 1931
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
clairol.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
clairol.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for clairol.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to clairol.com
Neighbours of #547,230 in our worldwide ranking — each with its own report.
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