Last updated: August 2026
Global rank: Worldwide · 2026-08
#231,797
AI visibility: Grade A
85
SEO health: Latest audit
74
Visits
271.2K
per month, estimated
Keywords
16.0K
ranking in Google
Organic share
100%
271.2K organic visits
LLMS.txt
Published
128 lines AI engines can read
You're seeing the free preview of matrix.com
matrix.com Web Traffic Statistics
Key findings
- Matrix (Beauty & Personal Care) is ranked #231,797 worldwide in our August 2026 domain ranking, down 3,627 places from #228,170 in July 2026.
- It is estimated to receive about 271,200 visits a month from search, 100% of it organic, across 16,000 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 128 lines.
- Its last technical audit scored 74/100, with "Implement Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #231,797 | ▼ 3,627 |
| July 2026 | #228,170 | ▼ 8,943 |
| June 2026 | #219,227 | — |
| May 2026 | #219,227 | ▲ 8,614 |
| April 2026 | #227,841 | ▼ 1,065 |
| March 2026 | #226,776 | ▼ 16,136 |
| February 2026 | #210,640 | — |
What this company does
Matrix produces professional hair care and color products meant for use in salons rather than at home. Their range covers shampoos, conditioners, sulfate-free options, and coloring systems that stylists rely on for daily work with clients. The site also highlights a collaboration called Matrix x KATSEYE, which brings attention to their current collections while keeping the focus on tools that fit into existing salon…
Our read on the site
Significant improvements needed. 1 critical issue.
matrix.com Traffic and Visitor Engagement
matrix.com draws an estimated 271,200 visits a month from search engines. Effectively all of it is organic — about 271,200 visits from unpaid results. Spread across 16,000 ranking keywords, that averages roughly 17 organic visits per keyword.
Monthly visits
271.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
271.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
matrix.com AI Visibility
On our AI visibility scale matrix.com earns 85 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
matrix.com LLMS.txt
The llms.txt on matrix.com runs to 128 lines (5,194 characters) across 12 sections, last generated in April 2026. It introduces the site as "Matrix Hair Care". It tells AI engines the business works in Beauty & Personal Care, Hair Care and Consumer Goods. It describes 3 products, with prices such as Total Results Shampoo at $15/bottle and Style Link Styling Products at $12/tube. The audience it names is Professionals, Beauty Enthusiasts, Salons, aged 18-54 (Global). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "professional hair care", "hair color", "Matrix products" and "hair transformation".
Status
Published
AI engines can read it
Lines
128
In the file
Size
5.2K
Characters
Sections
12
Updated Apr 7, 2026
What the file says
# Matrix Hair Care ## About Matrix is a leading professional hair care and color brand that specializes in innovative products designed to transform hair. Catering to both professionals and consumers, Matrix offers a wide range of hair care solutions, including shampoos, conditioners, and color treatments. The brand is committed to providing high-quality products that deliver exceptional results, making it a favorite among hairstylists and beauty enthusiasts alike. **Areas of Work:** Beauty & Personal Care, Hair Care, Consumer Goods ## Things to Remember - **Website:** https://matrix.com - **Address:** Not Available, Los Angeles, United States - **Contact:** [email protected] - **Phone:** +1-800-123-4567 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $120M - **Hiring Status:** Yes, actively hiring ## Products - **Color Sync Hair Color** (Contact for pricing): A range of professional hair color products that provide vibrant, long-lasting color. - **Total Results Shampoo** ($15/bottle): A collection of shampoos designed to address various hair concerns for all hair types. - **Style Link Styling Products** ($12/tube): Innovative styling products that help achieve any desired look with ease. ## Services ## Keywords professional hair care, hair color, Matrix products
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Color Sync Hair ColorContact for pricing
- Total Results Shampoo$15/bottle
- Style Link Styling Products$12/tube
Competitors it names
Audience it targets
Professionals, Beauty Enthusiasts, Salons · 18-54 · Global
Company type
Private · actively hiring
matrix.com Organic Keywords
Google lists matrix.com for about 16,000 keywords, which together bring an estimated 271,200 organic visits a month.
Ranking keywords
16.0K
Found in Google for this domain
Visits they bring
271.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
matrix.com SEO Audit
The latest technical audit of matrix.com scored 74 out of 100 overall. Performance is its weakest area at 40, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement Robots.txt
- HighCreate and Submit Sitemap
- HighOptimize Images
- HighMinify CSS and JavaScript
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
matrix.com Competitors and Alternatives
Matrix's company profile names redken.com, lorealprofessionnel.com and schwarzkopf.com as competitors. Its own llms.txt adds wella.com and kenraprofessional.com. Outside its market, the domains ranked closest to it in our worldwide ranking are kki.de, huaxihlw.com, nec.edu and hellokitchen.nl.
matrix.com Company Profile
Matrix produces professional hair care and color products meant for use in salons rather than at home. Their range covers shampoos, conditioners, sulfate-free options, and coloring systems that stylists rely on for daily work with clients. The site also highlights a collaboration called Matrix x KATSEYE, which brings attention to their current collections while keeping the focus on tools that fit into existing salon…
Matrix was founded in 1980, about 46 years ago, and is headquartered in Los Angeles, United States. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Beauty & Personal Care, with further tags for Hair Care, Consumer Goods and B2B/B2C. Products on record for it: Hair Color Products, Hair Care Products and Styling Products. Reported revenue is $120M (2022). Its tagline reads: "Discover the World of Matrix: Professional Hair Care and Color".
- Sector
- Beauty & Personal Care
- Headquarters
- Los Angeles, United States
- Founded
- 1980
- Employees
- 501-1000
- Revenue
- $120M (2022)
- Funding
- Not Disclosed
- Products
- Hair Color Products, Hair Care Products, Styling Products
matrix.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
matrix.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for matrix.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to matrix.com
Neighbours of #231,797 in our worldwide ranking — each with its own report.
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