Last updated: September 2026
Global rank: Worldwide · 2026-09
#33
AI visibility: Grade A+
94
SEO health: Latest audit
87
Visits
6.9M
per month, estimated
Keywords
79.0K
ranking in Google
Organic share
100%
6.9M organic visits
LLMS.txt
Published
165 lines AI engines can read
You're seeing the free preview of bing.com
bing.com Web Traffic Statistics
Key findings
- Bing (Search Engines) is ranked #33 worldwide in our September 2026 domain ranking, inside the top 100, the same position it held in August 2026.
- It is estimated to receive about 6.9 million visits a month from search, 100% of it organic, across 79,000 ranking keywords.
- Its organic traffic is up 301% between May 2025 and April 2026.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 165 lines.
- Its last technical audit scored 87/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #33 | — |
| August 2026 | #33 | ▼ 4 |
| July 2026 | #29 | ▲ 1 |
| June 2026 | #30 | — |
| May 2026 | #30 | ▲ 4 |
| April 2026 | #34 | ▼ 17 |
| March 2026 | #17 | ▼ 3 |
| February 2026 | #14 | — |
What this company does
Bing kicked off back in 2009 as Microsoft's bold entry into the search game, quickly carving out a spot with its fresh take on delivering results that feel more human than robotic. What sets it apart is the heavy lean into AI, from visual searches where you can drop an image and find matches to voice queries that get your intent without the usual fumbling around. It's not just about spitting out links; Bing rewards u…
Our read on the site
Bing.com demonstrates a strong overall SEO health with a solid performance score of 75/100 and an impressive accessibility score of 96/100. However, the absence of H1 tags and some technical enhancements present opportunities for improvement in both user experience and search engine visibility.
bing.com Traffic and Visitor Engagement
Search engines send bing.com an estimated 6.9 million visits a month. Effectively all of it is organic — about 6.9 million visits from unpaid results. Spread across 79,000 ranking keywords, that averages roughly 87 organic visits per keyword. Between May 2025 and April 2026, monthly organic visits went from 1.8 million to 7.2 million (+301%). The latest month is also the strongest in that window, and the weakest was July 2025 at 1.5 million. In April 2026 organic visits rose 6% on March 2026. 6 of the 11 month-on-month changes shown were increases. Over the same period its ranking keywords shrank from 277,900 to 69,800. Paid visits peaked in July 2025 at about 114.
Monthly visits
6.9M
Across 12 months
Change
+301%
First to last month shown
Organic visits
6.9M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
| Month | Organic visits | vs. prior month | Paid visits | Keywords |
|---|---|---|---|---|
| April 2026 | 7,229,672 | +6% | 0 | 69,804 |
| March 2026 | 6,797,152 | -5% | 0 | 119,139 |
| February 2026 | 7,164,496 | +2% | 0 | 188,104 |
| January 2026 | 7,011,162 | +18% | 0 | 211,136 |
| December 2025 | 5,951,684 | -2% | 0 | 185,430 |
| November 2025 | 6,077,708 | +7% | 0 | 148,075 |
| October 2025 | 5,686,461 | +241% | 0 | 222,156 |
| September 2025 | 1,666,089 | -4% | 0 | 281,534 |
| August 2025 | 1,737,874 | +14% | 114 | 262,048 |
| July 2025 | 1,523,188 | -15% | 114 | 223,679 |
| June 2025 | 1,785,522 | -1% | 0 | 236,586 |
| May 2025 | 1,803,372 | — | 0 | 277,857 |
bing.com AI Visibility
bing.com scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
bing.com LLMS.txt
The llms.txt on bing.com runs to 165 lines (8,744 characters) across 12 sections, last generated in May 2026. It introduces the site as "Bing". It tells AI engines the business works in Search Engines, Artificial Intelligence and Digital Advertising. It describes 5 products, with prices such as Bing Search at Free, Microsoft Copilot at Free / Pro $20/month and Bing Images at Free. Services it lists include Microsoft Advertising, Bing Custom Search, Local SEO Optimization and Voice Search Integration. The audience it names is Internet users worldwide, aged 13+ (Global). Technologies it mentions include HTTPS, robots.txt, sitemap.xml, Viewport Meta and JavaScript. The keywords it claims start with "search engine", "AI search", "image search" and "local search". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
165
In the file
Size
8.7K
Characters
Sections
12
Updated May 1, 2026
What the file says
# Bing ## About Bing stands as Microsoft's powerhouse search engine, launched in 2009 to challenge the status quo with sharper, more intuitive results driven by cutting-edge AI. It caters to a vast audience, from everyday users seeking quick answers to enterprises needing robust data insights, all while emphasizing user rewards and privacy controls that others often overlook. Features like image recognition, voice-powered queries, and local discovery make it a go-to for visual thinkers and mobile nomads alike. The integration of Copilot brings conversational AI right into searches, handling everything from recipe tweaks to travel itineraries with uncanny precision. Bing's visual search lets you upload pics for instant matches, perfect for shoppers or designers hunting inspiration. Rewards program turns searches into perks, redeemable for goodies that keep users hooked. Global coverage spans languages and regions, with tailored news and maps that feel local no matter where you are. Ad platform empowers businesses with targeted campaigns that boost ROI without the creep factor. Constant updates from Microsoft's labs ensure it's ahead on trends like multimodal search blending text, voice, and visuals. Developers love the APIs for embedding Bing smarts into apps. Privacy tools let you surf incognito-style, appealing to the cautious crowd. Benchmarks show it leading in certain vert
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Bing SearchFree
- Microsoft CopilotFree / Pro $20/month
- Bing ImagesFree
- Bing MapsFree
- Bing RewardsFree
Services it tells AI about
- Microsoft AdvertisingVariable CPC
- Bing Custom SearchContact for pricing
- Local SEO OptimizationFree / Premium
- Voice Search IntegrationContact for pricing
- AI Search AnalyticsEnterprise
Competitors it names
Audience it targets
Internet users worldwide · 13+ · Global
Company type
Public
bing.com Organic Keywords
Google lists bing.com for about 79,000 keywords, which together bring an estimated 6.9 million organic visits a month. Of the keywords shown here, "ai bing" has the most demand — about 135,000 searches a month, with bing.com at position 1. All 5 rank first in Google. Advertisers pay the most for "being.ai image generator", at about $2.61 a click. They are answered by 3 different pages on the site.
Ranking keywords
79.0K
Found in Google for this domain
Visits they bring
6.9M
Estimated organic visits a month
Top ranking keywords
| Keyword | Position | Volume | CPC | Ranking page |
|---|---|---|---|---|
| ai bing | 1 | 135.0K | $0.40 | /images/create/ai-image-generator |
| artificial intelligence bing | 1 | 135.0K | $0.40 | /images/create/ai-image-generator |
| being.ai image generator | 1 | 27.1K | $2.61 | /images/create |
| b i n g search history | 1 | 18.1K | — | /profile/history |
| a i image generator bing | 1 | 1.9K | $1.98 | /images/create |
The top 5 of 146.9K keywords we hold for this domain.
What it ranks for
bing.com SEO Audit
The latest technical audit of bing.com scored 87 out of 100 overall. Performance is its weakest area at 75, while accessibility scores highest at 96. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- HighOptimize Title Tags
- HighEnhance Meta Descriptions
- MediumAdd llms.txt File
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
bing.com Competitors and Alternatives
Bing's company profile names https://google.com, https://yahoo.com, https://duckduckgo.com and https://ask.com as competitors. Its own llms.txt adds https://baidu.com and https://yandex.com. Outside its market, the domains ranked closest to it in our worldwide ranking are github.com, wikipedia.org, appsflyersdk.com and whatsapp.net.
bing.com Company Profile
Bing kicked off back in 2009 as Microsoft's bold entry into the search game, quickly carving out a spot with its fresh take on delivering results that feel more human than robotic. What sets it apart is the heavy lean into AI, from visual searches where you can drop an image and find matches to voice queries that get your intent without the usual fumbling around. It's not just about spitting out links; Bing rewards u…
Founded in 2009 (about 17 years ago), Bing is based in Redmond, United States. Its workforce is listed as more than 10,001 employees. Its profile files it under Search Engines, with further tags for Artificial Intelligence, Software and Internet. Products on record for it: Bing Search, Microsoft Copilot, Bing Images and Bing Maps. Reported revenue is Not Disclosed (Microsoft: $211B+ annually), and total funding is listed at N/A (Microsoft subsidiary). Its tagline reads: "Search smarter, discover more with AI-powered results".
- Sector
- Search Engines
- Headquarters
- Redmond, United States
- Founded
- 2009
- Employees
- 10,001+
- Revenue
- Not Disclosed (Microsoft: $211B+ annually)
- Funding
- N/A (Microsoft subsidiary)
- Products
- Bing Search, Microsoft Copilot, Bing Images, Bing Maps
bing.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
bing.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for bing.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to bing.com
Neighbours of #33 in our worldwide ranking — each with its own report.
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