Last updated: August 2026
Global rank: Worldwide · 2026-08
#85
AI visibility: Grade A
82
SEO health: Latest audit
84
Visits
4.8M
per month, estimated
Keywords
647.1K
ranking in Google
Organic share
100%
4.8M organic visits
LLMS.txt
Published
141 lines AI engines can read
You're seeing the free preview of baidu.com
baidu.com Web Traffic Statistics
Key findings
- Baidu (Software & Internet) is ranked #85 worldwide in our August 2026 domain ranking, inside the top 100, the same position it held in July 2026.
- It is estimated to receive about 4.8 million visits a month from search, 100% of it organic, across 647,100 ranking keywords.
- Its AI visibility score is 82 out of 100 (grade A), with a published llms.txt of 141 lines.
- Its last technical audit scored 84/100, with "Implement Robots.txt File" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #85 | — |
| July 2026 | #85 | ▼ 3 |
| June 2026 | #82 | — |
| May 2026 | #82 | ▲ 2 |
| April 2026 | #84 | ▲ 2 |
| March 2026 | #86 | ▲ 4 |
| February 2026 | #90 | — |
What this company does
Baidu operates China's dominant search engine alongside a growing suite of AI products that help people find information and complete tasks more efficiently. The company serves hundreds of millions of users daily through its core search product while expanding into voice assistants, autonomous driving, and enterprise cloud offerings. Its Apollo platform provides self-driving technology to automakers and mobility oper…
Our read on the site
Good foundation with room for improvement. 1 high-priority issue.
baidu.com Traffic and Visitor Engagement
baidu.com draws an estimated 4.8 million visits a month from search engines. Effectively all of it is organic — about 4.8 million visits from unpaid results. Spread across 647,100 ranking keywords, that averages roughly 7.5 organic visits per keyword.
Monthly visits
4.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.8M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
baidu.com AI Visibility
On our AI visibility scale baidu.com earns 82 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
baidu.com LLMS.txt
The llms.txt on baidu.com runs to 141 lines (5,211 characters) across 12 sections, last generated in March 2026. It introduces the site as "Baidu - Leading Chinese Search Engine". It tells AI engines the business works in Search Engine, Technology and Artificial Intelligence. It describes 4 products, with prices such as Baidu Search Engine at Free, Baidu Baike at Free and Baidu Maps at Free. The audience it names is Internet users, Students, Professionals, aged All ages (Global). Technologies it mentions include Nginx, Java, Python, MySQL and Redis. The keywords it claims start with "中文搜索引擎", "信息获取", "搜索结果" and "网页数据库". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
141
In the file
Size
5.2K
Characters
Sections
12
Updated Mar 26, 2026
What the file says
# Baidu - Leading Chinese Search Engine ## About Baidu is the leading Chinese search engine, dedicated to making it easier for internet users to access information and find what they seek. With a database of over a trillion Chinese web pages, Baidu provides instant access to relevant search results. The company also invests heavily in artificial intelligence and other advanced technologies to enhance user experience and expand its service offerings. **Areas of Work:** Search Engine, Technology, Artificial Intelligence ## Things to Remember - **Website:** https://baidu.com - **Address:** No. 10, Shangdi 10th Street, Haidian District, Beijing, China - **Contact:** [email protected] - **Phone:** +86-10-8252-1199 - **Hours:** 24/7 - **Timezone:** Asia/Shanghai - **Currency:** CNY - **Company Type:** Public - **Employees:** 45,000 employees - **Revenue:** $16.4B - **Hiring Status:** Yes, actively hiring ## Products - **Baidu Search Engine** (Free): A powerful search engine providing instant access to a vast database of Chinese web pages. - **Baidu Baike** (Free): An online encyclopedia that offers a wealth of information on various topics. - **Baidu Maps** (Free): A mapping service that provides detailed maps and navigation assistance. - **Baidu Tieba** (Free): A social networking platform where users can discuss various topics. ## Services ## Keywords 中文搜索引擎, 信息获取, 搜索结果, 网页数据库,
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Baidu Search EngineFree
- Baidu BaikeFree
- Baidu MapsFree
- Baidu TiebaFree
Competitors it names
Audience it targets
Internet users, Students, Professionals · All ages · Global
Company type
Public · actively hiring
baidu.com Organic Keywords
Google lists baidu.com for about 647,100 keywords, which together bring an estimated 4.8 million organic visits a month.
Ranking keywords
647.1K
Found in Google for this domain
Visits they bring
4.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
baidu.com SEO Audit
The latest technical audit of baidu.com scored 84 out of 100 overall. Accessibility is its weakest area at 81, while SEO scores highest at 92. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement Robots.txt File
- HighCreate an XML Sitemap
- HighOptimize Page Load Speed
- MediumEnhance Mobile Accessibility
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
baidu.com Competitors and Alternatives
Baidu's company profile names google.com, alibaba.com, tencent.com and microsoft.com as competitors. Its own llms.txt adds sogou.com, 360.cn, so.com and yahoo.com. Outside its market, the domains ranked closest to it in our worldwide ranking are qq.com, root-servers.net, edgekey.net and vimeo.com.
baidu.com Company Profile
Baidu operates China's dominant search engine alongside a growing suite of AI products that help people find information and complete tasks more efficiently. The company serves hundreds of millions of users daily through its core search product while expanding into voice assistants, autonomous driving, and enterprise cloud offerings. Its Apollo platform provides self-driving technology to automakers and mobility oper…
Baidu was founded in 2000, about 26 years ago, and is headquartered in Beijing, China. Its workforce is listed as more than 10,001 employees. It was founded by Robin Li. Its profile files it under Software & Internet, with further tags for AI, Data & Automation; Search Engines; and Cloud Computing. Products on record for it: Baidu Search, Apollo Go, Ernie Bot and Baidu Cloud. Its tagline reads: "China's leading search and AI platform powering everyday discovery and intelligent services".
- Sector
- Software & Internet
- Headquarters
- Beijing, China
- Founded
- 2000
- Employees
- 10001+
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Founders
- Robin Li
- Products
- Baidu Search, Apollo Go, Ernie Bot, Baidu Cloud
baidu.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
baidu.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for baidu.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to baidu.com
Neighbours of #85 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. baidu.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.