Last updated: August 2026
Global rank: Worldwide · 2026-08
#91,161
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
762.1K
per month, estimated
Keywords
202.1K
ranking in Google
Organic share
100%
762.1K organic visits
LLMS.txt
Published
71 lines AI engines can read
You're seeing the free preview of thethings.com
thethings.com Web Traffic Statistics
Key findings
- The Things (Media, Entertainment & Gaming) is ranked #91,161 worldwide in our August 2026 domain ranking, inside the top 100,000, down 3,230 places from #87,931 in July 2026.
- It is estimated to receive about 762,100 visits a month from search, 100% of it organic, across 202,100 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 71 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #91,161 | ▼ 3,230 |
| July 2026 | #87,931 | ▼ 4,845 |
| June 2026 | #83,086 | — |
| May 2026 | #83,086 | ▼ 4,910 |
| April 2026 | #78,176 | ▼ 3,932 |
| March 2026 | #74,244 | ▼ 4,762 |
| February 2026 | #69,482 | — |
What this company does
The Things is an independent digital media outlet that blends fast-moving pop culture coverage with practical lifestyle advice and gadget reviews. The site publishes daily stories on trending topics, new product launches, fashion updates, wellness tips and celebrity news while keeping a conversational tone that resonates with everyday readers. Its editorial team focuses on short, scannable pieces that help people sta…
Our read on the site
The website https://thethings.com exhibits significant SEO deficiencies, primarily due to missing essential on-page elements such as title tags, meta descriptions, and heading tags. Additionally, technical issues such as the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder its search engine vi…
thethings.com Traffic and Visitor Engagement
Search engines send thethings.com an estimated 762,100 visits a month. Effectively all of it is organic — about 762,100 visits from unpaid results. Spread across 202,100 ranking keywords, that averages roughly 3.8 organic visits per keyword.
Monthly visits
762.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
762.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
thethings.com AI Visibility
thethings.com scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
thethings.com LLMS.txt
The llms.txt on thethings.com runs to 71 lines (3,765 characters) across 12 sections, last generated in May 2026. It introduces the site as "The Things". It tells AI engines the business works in Media, Entertainment & Gaming; Pop Culture Publishing; and Lifestyle Media. It describes 3 products, with prices such as Daily Newsletter at Free, Trending Topics Feed at Free and Gadget Review Hub at Free. Services it lists include Brand Sponsorships and Newsletter Takeovers. The audience it names is Young adults interested in pop culture and lifestyle, aged 18-34 (Global). Technologies it mentions include WordPress and Google Analytics. The keywords it claims start with "pop culture", "gadgets", "lifestyle" and "trends".
Status
Published
AI engines can read it
Lines
71
In the file
Size
3.8K
Characters
Sections
12
Updated May 16, 2026
What the file says
# The Things ## About The Things is an independent digital media outlet that blends fast-moving pop culture coverage with practical lifestyle advice and gadget reviews. The site publishes daily stories on trending topics, new product launches, fashion updates, wellness tips and celebrity news while keeping a conversational tone that resonates with everyday readers. Its editorial team focuses on short, scannable pieces that help people stay informed without spending hours scrolling. The Things also runs occasional long-form features that dig into broader cultural shifts and emerging tech trends. Readers range from casual scrollers looking for quick entertainment to more engaged fans who want thoughtful analysis of the latest releases. The publication earns revenue through display advertising and occasional sponsored round-ups that are clearly labeled. Its audience skews toward millennials and Gen Z who value both style and substance in their media diet. The Things maintains a light, opinionated voice that distinguishes it from drier tech sites and more tabloid-style gossip blogs. Over the past few years the brand has grown an engaged social following by mixing original reporting with user-generated content and polls. The company remains privately held and bootstrapped, with a small editorial and operations team distributed across a few time zones. Content is optimized for mobil
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Daily NewsletterFree
- Trending Topics FeedFree
- Gadget Review HubFree
Services it tells AI about
- Brand SponsorshipsCustom
- Newsletter TakeoversCustom
Competitors it names
Audience it targets
Young adults interested in pop culture and lifestyle · 18-34 · Global
Company type
Private
thethings.com Organic Keywords
Google lists thethings.com for about 202,100 keywords, which together bring an estimated 762,100 organic visits a month.
Ranking keywords
202.1K
Found in Google for this domain
Visits they bring
762.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
thethings.com SEO Audit
The latest technical audit of thethings.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
thethings.com Competitors and Alternatives
The Things's company profile names cnet.com, techcrunch.com, buzzfeed.com and ign.com as competitors. Its own llms.txt adds theverge.com and huffpost.com. Outside its market, the domains ranked closest to it in our worldwide ranking are bko1imp-online.com, disneyparksblog.com, infpol.ru and jeep-global.com.
thethings.com Company Profile
The Things is an independent digital media outlet that blends fast-moving pop culture coverage with practical lifestyle advice and gadget reviews. The site publishes daily stories on trending topics, new product launches, fashion updates, wellness tips and celebrity news while keeping a conversational tone that resonates with everyday readers. Its editorial team focuses on short, scannable pieces that help people sta…
Founded in 2018 (about 8 years ago), The Things is based in Remote, Global. Its workforce is listed as between 11 and 50 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Pop Culture, Digital Media and Lifestyle Publishing. Total funding on record is Bootstrapped. Its tagline reads: "Pop culture, gadgets and lifestyle stories that actually matter".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Remote, Global
- Founded
- 2018
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
thethings.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
thethings.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thethings.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to thethings.com
Neighbours of #91,161 in our worldwide ranking — each with its own report.
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