Last updated: September 2026
Global rank: Worldwide · 2026-09
#88,573
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
0
per month, estimated
Keywords
0
ranking in Google
Organic share
0%
of all search traffic
LLMS.txt
Published
82 lines AI engines can read
You're seeing the free preview of ultainc.com
ultainc.com Web Traffic Statistics
Key findings
- Ulta Inc (Retail, E-commerce & Consumer Goods) is ranked #88,573 worldwide in our September 2026 domain ranking, inside the top 100,000, up 2,562 places from #91,135 in August 2026.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 82 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #88,573 | ▲ 2,562 |
| August 2026 | #91,135 | ▼ 4,184 |
| July 2026 | #86,951 | ▼ 30,333 |
| June 2026 | #56,618 | — |
| May 2026 | #56,618 | ▼ 15,635 |
| April 2026 | #40,983 | ▼ 316 |
| March 2026 | #40,667 | ▲ 23,318 |
| February 2026 | #63,985 | — |
What this company does
Ulta Inc stands as one of America's leading beauty retailers, blending a vast selection of prestige and mass beauty products under one roof. From drugstore favorites to luxury brands, customers flock to Ulta for everything from makeup and skincare to fragrances and salon services. What sets Ulta apart is its unique model that combines retail shopping with in-store beauty services like haircuts, makeovers, and brow sh…
ultainc.com Traffic and Visitor Engagement
Paid search ads bring 100% of it — more than its organic results do.
Monthly visits
0
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
0
0% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
0%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
ultainc.com AI Visibility
ultainc.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
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ultainc.com LLMS.txt
The llms.txt on ultainc.com runs to 82 lines (4,066 characters) across 12 sections, last generated in May 2026. It introduces the site as "Ulta Inc". It tells AI engines the business works in Beauty Retail, Cosmetics and E-commerce. It describes 5 products, with prices such as Ulta Beauty Collection Lipstick at $10, The Ordinary Serum at $8 and TRESemmé Shampoo at $5. Services it lists include Haircut, Makeup Application, Brow Wax and Skin Analysis. The audience it names is Women, Beauty Lovers, aged 18-50 (United States). Technologies it mentions include HTTPS, Responsive Design and E-commerce Platform. The keywords it claims start with "ulta beauty", "cosmetics store", "makeup near me" and "skincare products". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
82
In the file
Size
4.1K
Characters
Sections
12
Updated May 14, 2026
What the file says
# Ulta Inc ## About Ulta Inc operates as a powerhouse in the beauty retail space, offering an unmatched mix of mass and prestige cosmetics, skincare, haircare, and salon services across the US. Shoppers love the convenience of finding everything from affordable drugstore buys to high-end brands in one place, plus professional services like hair styling and makeup applications. The Ultamate Rewards program keeps customers coming back with points, birthday gifts, and exclusive sales that feel personal and rewarding. Ulta's e-commerce site complements brick-and-mortar stores with fast shipping, curbside pickup, and virtual try-on features that make online shopping a breeze. Private label products provide wallet-friendly options that rival pricier competitors, while in-store events and tutorials build a vibrant community around beauty trends. Their focus on diversity ensures inclusive shade ranges and products for all hair types and skin tones. Digital innovation drives growth through app-based personalization and social media savvy that captures viral moments. Salons embedded in stores create additional revenue streams and loyalty touchpoints. Ulta navigates industry shifts by expanding into clean beauty and men's grooming. Sustainability initiatives like eco-packaging resonate with modern shoppers. Partnerships with top influencers amplify reach and authenticity. Data analytics
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Ulta Beauty Collection Lipstick$10
- The Ordinary Serum$8
- TRESemmé Shampoo$5
- Nails Inc Polish$12
- Britney Spears Fantasy Perfume$35
Services it tells AI about
- Haircut$45+
- Makeup Application$50+
- Brow Wax$20
- Skin AnalysisFree with purchase
- Manicure$30+
Competitors it names
Audience it targets
Women, Beauty Lovers · 18-50 · United States
Company type
Public
ultainc.com SEO Audit
The latest technical audit of ultainc.com scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
ultainc.com Competitors and Alternatives
Ulta Inc's company profile names Sephora, Beautylish, Makeup Geek and ColourPop as competitors. Its own llms.txt adds ulta.com, morphe.com and nyxcosmetics.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ratingruneta.ru, mapfre.com, gr.ch and arena.net.
ultainc.com Company Profile
Ulta Inc stands as one of America's leading beauty retailers, blending a vast selection of prestige and mass beauty products under one roof. From drugstore favorites to luxury brands, customers flock to Ulta for everything from makeup and skincare to fragrances and salon services. What sets Ulta apart is its unique model that combines retail shopping with in-store beauty services like haircuts, makeovers, and brow sh…
Founded in 1990 (about 36 years ago), Ulta Inc is based in Bolingbrook, United States. Its workforce is listed as more than 10,001 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Beauty Retail, Cosmetics and E-commerce. Products on record for it: Makeup, Skincare, Haircare and Fragrance. Reported revenue is $11.3B (2023), and total funding is listed at Publicly Traded. Its tagline reads: "Your beauty destination for makeup, skincare, haircare and more".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Bolingbrook, United States
- Founded
- 1990
- Employees
- 10,001+
- Revenue
- $11.3B (2023)
- Funding
- Publicly Traded
- Products
- Makeup, Skincare, Haircare, Fragrance
ultainc.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
ultainc.com Organic Keywords
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
0
Found in Google for this domain
Visits they bring
0
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
ultainc.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ultainc.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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