Last updated: September 2026
Global rank: Worldwide · 2026-09
#167,580
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
35.1K
per month, estimated
Keywords
1.6K
ranking in Google
Organic share
100%
35.1K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of thehunter.com
thehunter.com Company Profile
The Hunter is your go-to online destination for premium hunting gear, apparel, and accessories designed for serious outdoorsmen and women. We specialize in curating the best products from top brands, helping hunters find everything they need to succeed in the field, from durable boots and weatherproof jackets to precision optics and reliable firearms accessories. Our mission is to make sure every hunter is equipped w…
The Hunter was founded in 2015, about 11 years ago. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports, Fitness & Recreation; Outdoor Gear; and Hunting Apparel. Products on record for it: Hunting Apparel, Optics & Scopes, Knives & Tools and Backpacks & Packs. Total funding on record is Bootstrapped. Its tagline reads: "Gear Up for the Ultimate Hunt".
- Sector
- Retail, E-commerce & Consumer Goods
- Founded
- 2015
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Hunting Apparel, Optics & Scopes, Knives & Tools, Backpacks & Packs
thehunter.com Web Traffic Statistics
Key findings
- The Hunter (Retail, E-commerce & Consumer Goods) is ranked #167,580 worldwide in our September 2026 domain ranking, down 17,841 places from #149,739 in August 2026.
- It is estimated to receive about 35,100 visits a month from search, 100% of it organic, across 1,622 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Essential On-Page SEO Elements" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #167,580 | ▼ 17,841 |
| August 2026 | #149,739 | ▼ 1,253 |
| July 2026 | #148,486 | ▼ 21,805 |
| June 2026 | #126,681 | — |
| May 2026 | #126,681 | ▲ 58,004 |
| April 2026 | #184,685 | ▼ 19,931 |
| March 2026 | #164,754 | ▲ 11,990 |
| February 2026 | #176,744 | — |
What this company does
The Hunter is your go-to online destination for premium hunting gear, apparel, and accessories designed for serious outdoorsmen and women. We specialize in curating the best products from top brands, helping hunters find everything they need to succeed in the field, from durable boots and weatherproof jackets to precision optics and reliable firearms accessories. Our mission is to make sure every hunter is equipped w…
Our read on the site
The overall SEO health of https://thehunter.com is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, technical aspects like the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder the site's performance and visibility.
thehunter.com Traffic and Visitor Engagement
thehunter.com draws an estimated 35,100 visits a month from search engines. Effectively all of it is organic — about 35,100 visits from unpaid results. Spread across 1,622 ranking keywords, that averages roughly 22 organic visits per keyword.
Monthly visits
35.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
35.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
thehunter.com AI Visibility
On our AI visibility scale thehunter.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
thehunter.com LLMS.txt
The llms.txt on thehunter.com runs to 81 lines (4,133 characters) across 12 sections, last generated in May 2026. It introduces the site as "The Hunter - Premium Hunting Gear & Apparel". It tells AI engines the business works in Outdoor Retail, Hunting Equipment and Sporting Goods. It describes 5 products, with prices such as Insulated Hunting Jacket at $149, Multi-Tool Hunting Knife at $45 and Tactical Backpack at $89. Services it lists include Gear Reviews, Hunting Tips Blog, Gear Maintenance Guides and Custom Gear Bundles. The audience it names is Hunters, Outdoor Enthusiasts, aged 25-55 (North America). Technologies it mentions include HTTPS, E-commerce Platform and SSL Certificate. The keywords it claims start with "hunting gear", "outdoor gear", "hunting apparel" and "hunting accessories".
Status
Published
AI engines can read it
Lines
81
In the file
Size
4.1K
Characters
Sections
12
Updated May 15, 2026
What the file says
# The Hunter - Premium Hunting Gear & Apparel ## About The Hunter stands out as a dedicated e-commerce platform offering top-tier hunting gear, apparel, and accessories tailored for avid hunters worldwide. We focus on high-quality, field-tested products that deliver performance when it matters most, from insulated jackets for cold-weather hunts to lightweight packs for long treks. Our curated selection includes everything from beginner essentials to pro-level tools, ensuring hunters of all experience levels find what they need. We go beyond sales by providing in-depth reviews, maintenance guides, and location tips to enhance your hunting success. Sustainability is key, with many items featuring eco-friendly materials without sacrificing durability. Our customers range from weekend warriors to lifelong outdoorsmen who rely on us for reliable gear. We've built a reputation for honest advice and competitive pricing in a crowded market. The site emphasizes user-friendly shopping with detailed product specs and real hunter feedback. As hunting trends shift toward tech-integrated gear like smart optics, we stay ahead by stocking the latest innovations. Safety gear, including high-vis vests and first-aid kits, rounds out our offerings. Our blog is a goldmine for tips on gear for women, kids, and beginners alike. We're committed to the hunting community, supporting ethical practices a
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Insulated Hunting Jacket$149
- Multi-Tool Hunting Knife$45
- Tactical Backpack$89
- Hunting Boots$129
- Binoculars 10x42$199
Services it tells AI about
- Gear ReviewsFree
- Hunting Tips BlogFree
- Gear Maintenance GuidesFree
- Custom Gear BundlesVaries
- Fast ShippingIncluded
Competitors it names
Audience it targets
Hunters, Outdoor Enthusiasts · 25-55 · North America
Company type
Private
thehunter.com Organic Keywords
Google lists thehunter.com for about 1,622 keywords, which together bring an estimated 35,100 organic visits a month.
Ranking keywords
1.6K
Found in Google for this domain
Visits they bring
35.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
thehunter.com SEO Audit
The latest technical audit of thehunter.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Essential On-Page SEO Elements
- HighCreate a Sitemap.xml File
- HighAdd Robots.txt File
- CriticalAdd Viewport Meta Tag
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
thehunter.com Competitors and Alternatives
The Hunter's company profile names https://www.cabelas.com, https://www.basspro.com, https://www.rei.com and https://www.fieldandstream.com as competitors. Its own llms.txt adds https://www.huntinggearguy.com and https://www.huntersfriend.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ymcanorthumberland.com, dysart.org, vagheggi.com and spbarchives.ru.
thehunter.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
thehunter.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thehunter.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to thehunter.com
Neighbours of #167,580 in our worldwide ranking — each with its own report.
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