Last updated: September 2026
Global rank: Worldwide · 2026-09
#167,517
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
22.2K
per month, estimated
Keywords
2.9K
ranking in Google
Organic share
100%
22.2K organic visits
LLMS.txt
Published
170 lines AI engines can read
You're seeing the free preview of fluidra.com
fluidra.com Company Profile
Fluidra stands as the world's top provider of equipment and solutions for pools and wellness spaces, serving both residential homeowners and commercial operators with innovative products that make water experiences safer, more enjoyable, and sustainable. From pumps and filters to lighting and automation systems, their catalog covers everything needed to build, maintain, and upgrade pools and spas. The company's commi…
Fluidra was founded in 1969, about 57 years ago, and is headquartered in Sabadell, Spain. Its workforce is listed as between 5,001 and 10,000 employees. Its profile files it under Manufacturing, Industrials & Materials, with further tags for Pool Equipment, Wellness Solutions, Water Management and Sustainable Manufacturing. Products on record for it: Pool Pumps, Filters & Sanitation Systems, Spa Accessories and Lighting & Automation. Reported revenue is $2.1B (2023), and total funding is listed at Public. Its tagline reads: "Global Leader in Pool & Wellness Solutions".
- Sector
- Manufacturing, Industrials & Materials
- Headquarters
- Sabadell, Spain
- Founded
- 1969
- Employees
- 5001-10000
- Revenue
- $2.1B (2023)
- Funding
- Public
- Products
- Pool Pumps, Filters & Sanitation Systems, Spa Accessories, Lighting & Automation
fluidra.com Web Traffic Statistics
Key findings
- Fluidra (Manufacturing, Industrials & Materials) is ranked #167,517 worldwide in our September 2026 domain ranking, down 4,308 places from #163,209 in August 2026.
- It is estimated to receive about 22,200 visits a month from search, 100% of it organic, across 2,875 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 170 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #167,517 | ▼ 4,308 |
| August 2026 | #163,209 | ▲ 4,993 |
| July 2026 | #168,202 | ▲ 11,225 |
| June 2026 | #179,427 | — |
| May 2026 | #179,427 | ▲ 7,875 |
| April 2026 | #187,302 | ▼ 23,924 |
| March 2026 | #163,378 | ▲ 27,870 |
| February 2026 | #191,248 | — |
What this company does
Fluidra stands as the world's top provider of equipment and solutions for pools and wellness spaces, serving both residential homeowners and commercial operators with innovative products that make water experiences safer, more enjoyable, and sustainable. From pumps and filters to lighting and automation systems, their catalog covers everything needed to build, maintain, and upgrade pools and spas. The company's commi…
Our read on the site
The overall SEO health of https://fluidra.com is critically lacking due to missing essential on-page elements such as title, meta description, and headings. Additionally, significant technical issues are present, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which severely hinder search eng…
fluidra.com Traffic and Visitor Engagement
fluidra.com draws an estimated 22,200 visits a month from search engines. Effectively all of it is organic — about 22,200 visits from unpaid results. Spread across 2,875 ranking keywords, that averages roughly 7.7 organic visits per keyword.
Monthly visits
22.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
22.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fluidra.com AI Visibility
On our AI visibility scale fluidra.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
fluidra.com LLMS.txt
The llms.txt on fluidra.com runs to 170 lines (8,293 characters) across 12 sections, last generated in May 2026. It introduces the site as "Fluidra | Global Leader in Pool & Wellness Solutions". It tells AI engines the business works in Pool Equipment Manufacturing, Wellness Solutions and Water Management Systems. It describes 5 products, including Variable Speed Pumps, Salt Chlorinators and LED Pool Lights. Services it lists include Pool Design Consultation, Technical Training, Global Distribution and Product Customization. The audience it names is Homeowners, Hospitality, Builders, aged 25-65 (Global). Technologies it mentions include HTTPS and Content Management System. The keywords it claims start with "swimming pool products", "spa products", "water management" and "pool maintenance". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
170
In the file
Size
8.3K
Characters
Sections
12
Updated May 10, 2026
What the file says
# Fluidra | Global Leader in Pool & Wellness Solutions ## About Fluidra leads the charge in pool and wellness innovation, delivering top-tier equipment for residential and commercial water features around the globe. They specialize in sustainable tech that handles everything from construction to daily upkeep, ensuring pools stay crystal clear and energy-smart. Products range from high-efficiency pumps to smart automation that lets users control their oasis from anywhere. With a footprint in over 100 countries, Fluidra serves homeowners chasing backyard dreams, hotels needing reliable systems, and public venues demanding durability. Their eco-focus cuts water waste and power bills, aligning with modern green living. R&D keeps them ahead, rolling out features like app-integrated monitoring and advanced sanitation. Spa lines bring luxury with hydrotherapy jets and chromotherapy lights. Safety gear like auto-covers and edge alarms protects families and guests alike. Builders partner with Fluidra for seamless installs backed by training programs. The company's scale comes from smart buys like Zodiac, boosting their tech arsenal. Fluidra proves water worlds can be fun, safe, and planet-friendly. Their gear withstands heavy use in gyms, resorts, and communities. Constant innovation matches shifting regs and tastes. Distributors make products accessible fast. Fluidra elevates water in
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Variable Speed PumpsContact for pricing
- Salt ChlorinatorsContact for pricing
- LED Pool LightsContact for pricing
- Automatic CoversContact for pricing
- Spa JetsContact for pricing
Services it tells AI about
- Pool Design Consultation
- Technical Training
- Global Distribution
- Product Customization
- Warranty Support
Competitors it names
Audience it targets
Homeowners, Hospitality, Builders · 25-65 · Global
Company type
Public
fluidra.com Organic Keywords
Google lists fluidra.com for about 2,875 keywords, which together bring an estimated 22,200 organic visits a month.
Ranking keywords
2.9K
Found in Google for this domain
Visits they bring
22.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fluidra.com SEO Audit
The latest technical audit of fluidra.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- CriticalDevelop a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fluidra.com Competitors and Alternatives
Fluidra's company profile names https://hayward-pool.com, https://pentair.com, https://zodiac.com and https://intex.com as competitors. Its own llms.txt adds https://bluehaven.com and https://poolsupplies.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ceda.ac.uk, youraspire.com, empoderar.gob.bo and securedrop.org.
fluidra.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fluidra.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fluidra.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to fluidra.com
Neighbours of #167,517 in our worldwide ranking — each with its own report.
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