Last updated: September 2026
Global rank: Worldwide · 2026-09
#275,904
AI visibility: Grade A+
97
SEO health: Latest audit
94
Visits
60.6K
per month, estimated
Keywords
7.3K
ranking in Google
Organic share
100%
60.6K organic visits
LLMS.txt
Published
163 lines AI engines can read
You're seeing the free preview of theassemblync.com
theassemblync.com Company Profile
The Assembly NC stands out as a fresh voice in North Carolina journalism, zeroing in on the state's politics, culture, education, health, and community events with sharp, in-depth reporting. They cut through the noise of big-city headlines to spotlight local stories that hit home for everyday folks across the Tar Heel State, from rural counties to urban centers like Raleigh and Charlotte. What sets them apart is thei…
Founded in 2021 (about 5 years ago), The Assembly NC is based in Raleigh, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Digital Media, with further tags for Local Journalism, News Publishing and Investigative Reporting. Products on record for it: Daily Newsletter, Investigative Reports and Event Coverage. Its tagline reads: "Unpacking the stories shaping North Carolina".
- Sector
- Digital Media
- Headquarters
- Raleigh, United States
- Founded
- 2021
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Daily Newsletter, Investigative Reports, Event Coverage
theassemblync.com Web Traffic Statistics
Key findings
- The Assembly NC (Digital Media) is ranked #275,904 worldwide in our September 2026 domain ranking, up 9,856 places from #285,760 in August 2026.
- It is estimated to receive about 60,600 visits a month from search, 100% of it organic, across 7,293 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 163 lines.
- Its last technical audit scored 94/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #275,904 | ▲ 9,856 |
| August 2026 | #285,760 | ▼ 17,013 |
| July 2026 | #268,747 | ▲ 316 |
| June 2026 | #269,063 | — |
| May 2026 | #269,063 | ▲ 16,449 |
| April 2026 | #285,512 | ▼ 5,015 |
| March 2026 | #280,497 | ▲ 17,536 |
| February 2026 | #298,033 | — |
What this company does
The Assembly NC stands out as a fresh voice in North Carolina journalism, zeroing in on the state's politics, culture, education, health, and community events with sharp, in-depth reporting. They cut through the noise of big-city headlines to spotlight local stories that hit home for everyday folks across the Tar Heel State, from rural counties to urban centers like Raleigh and Charlotte. What sets them apart is thei…
Our read on the site
The Assembly NC demonstrates strong SEO health with a high overall score of 94/100, particularly excelling in accessibility and best practices. However, the absence of H1 tags and missing alt attributes for images indicate areas for improvement that could enhance both user experience and search visibility.
theassemblync.com Traffic and Visitor Engagement
Search engines send theassemblync.com an estimated 60,600 visits a month. Effectively all of it is organic — about 60,600 visits from unpaid results. Spread across 7,293 ranking keywords, that averages roughly 8.3 organic visits per keyword.
Monthly visits
60.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
60.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
theassemblync.com AI Visibility
theassemblync.com scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
theassemblync.com LLMS.txt
The llms.txt on theassemblync.com runs to 163 lines (8,523 characters) across 12 sections, last generated in April 2026. It introduces the site as "The Assembly NC". It tells AI engines the business works in Local Journalism, Political Reporting, Community News and Investigative Media. It describes 5 products, with prices such as Daily Newsletter at Free / Paid membership for extras, Investigative Series at Free and Event Recaps at Free. Services it lists include Membership Program, Custom Reporting Requests, Event Coverage and Newsletter Customization. The audience it names is North Carolinians, politically engaged adults, aged 25-55 (North Carolina). Technologies it mentions include HTTPS, robots.txt, sitemap.xml and Viewport Optimized. The keywords it claims start with "North Carolina news", "North Carolina politics", "North Carolina culture" and "North Carolina education".
Status
Published
AI engines can read it
Lines
163
In the file
Size
8.5K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# The Assembly NC ## About The Assembly NC delivers focused, high-caliber journalism tailored to North Carolina's unique landscape, covering politics from the General Assembly to local school boards, cultural shifts in arts and traditions, education reforms, health policy battles, and upcoming events that knit communities together. They thrive by offering context-rich stories that go beyond quick hits, drawing on reporters with deep roots in the state to unpack how decisions in Raleigh ripple out to farms, factories, and family tables. This approach resonates with readers seeking substance over sensationalism, fostering a sense of connection in a fragmented media world. Their nonprofit model means no paywalls on core content, supported by memberships that keep the lights on and investigations rolling. From exposing gaps in rural healthcare to chronicling festival vibes in the Piedmont, they capture the state's pulse. The Assembly builds trust through transparency and accountability, often collaborating with other indie outlets for broader impact. Their digital-first strategy ensures stories reach phones and laptops statewide, with newsletters keeping subscribers ahead of the curve. As North Carolina grows and changes, they adapt coverage to emerging beats like environmental challenges and economic shifts. Readers appreciate the human element—profiles of everyday heroes, analys
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Daily NewsletterFree / Paid membership for extras
- Investigative SeriesFree
- Event RecapsFree
- Weekly RoundupFree with subscription
- Podcast EpisodesFree
Services it tells AI about
- Membership Program$10/month
- Custom Reporting RequestsDonation-based
- Event CoverageFree public service
- Newsletter CustomizationIncluded in membership
Competitors it names
Audience it targets
North Carolinians, politically engaged adults · 25-55 · North Carolina
Company type
Private
theassemblync.com Organic Keywords
Google lists theassemblync.com for about 7,293 keywords, which together bring an estimated 60,600 organic visits a month.
Ranking keywords
7.3K
Found in Google for this domain
Visits they bring
60.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
theassemblync.com SEO Audit
The latest technical audit of theassemblync.com scored 94 out of 100 overall. Performance is its weakest area at 79, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- HighAdd Alt Text to Images
- MediumCreate Local Events Section
- HighOptimize Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
theassemblync.com Competitors and Alternatives
The Assembly NC's company profile names https://www.wral.com, https://www.charlotteobserver.com, https://www.northcarolinahealthnews.org and https://www.indyweek.com as competitors. Its own llms.txt adds https://www.ncpolicywatch.com and https://www.thepilot.com. Outside its market, the domains ranked closest to it in our worldwide ranking are tokidoki.it, alensa.co.uk, envu.com and cycolo.com.
theassemblync.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
theassemblync.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for theassemblync.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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