Last updated: September 2026
Global rank: Worldwide · 2026-09
#275,973
AI visibility: Grade A
89
SEO health: Latest audit
68
Visits
83.8K
per month, estimated
Keywords
5.8K
ranking in Google
Organic share
100%
83.8K organic visits
LLMS.txt
Published
163 lines AI engines can read
You're seeing the free preview of july.com
july.com Company Profile
July produces a range of suitcases, bags, and travel accessories meant for people on the go. Their collection includes hard-shell cases and softer options, all crafted to meet the demands of daily travel without sacrificing appearance. From carry-ons sized for overhead bins to larger checked pieces, each item reflects a focus on making the process of packing and transporting belongings more straightforward and appeal…
Founded in 2018 (about 8 years ago), July is based in Melbourne, Australia. Its workforce is listed as between 51 and 200 employees. It was founded by Richard Li. Its profile files it under Travel & Luggage, with further tags for Fashion, E-commerce and Direct-to-Consumer. Products on record for it: Travel Suitcases, Backpacks and Travel Accessories. Reported revenue is $5M (2022), and total funding is listed at $10M. Its tagline reads: "Luggage Bags & Travel Suitcases | July".
- Sector
- Travel & Luggage
- Headquarters
- Melbourne, Australia
- Founded
- 2018
- Employees
- 51-200
- Revenue
- $5M (2022)
- Funding
- $10M
- Founders
- Richard Li
- Products
- Travel Suitcases, Backpacks, Travel Accessories
july.com Web Traffic Statistics
Key findings
- July (Travel & Luggage) is ranked #275,973 worldwide in our September 2026 domain ranking, down 13,315 places from #262,658 in August 2026.
- It is estimated to receive about 83,800 visits a month from search, 100% of it organic, across 5,783 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 163 lines.
- Its last technical audit scored 68/100, with "Improve Website Performance" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #275,973 | ▼ 13,315 |
| August 2026 | #262,658 | ▲ 1,751 |
| July 2026 | #264,409 | ▲ 10,950 |
| June 2026 | #275,359 | — |
| May 2026 | #275,359 | ▲ 8,597 |
| April 2026 | #283,956 | ▼ 97,008 |
| March 2026 | #186,948 | ▼ 3,137 |
| February 2026 | #183,811 | — |
What this company does
July produces a range of suitcases, bags, and travel accessories meant for people on the go. Their collection includes hard-shell cases and softer options, all crafted to meet the demands of daily travel without sacrificing appearance. From carry-ons sized for overhead bins to larger checked pieces, each item reflects a focus on making the process of packing and transporting belongings more straightforward and appeal…
Our read on the site
The overall SEO health of July.com is strong in terms of SEO score but suffers from critical performance issues, as evidenced by a low performance score of 12/100. Addressing technical and on-page SEO issues will significantly enhance user experience and site visibility.
july.com Traffic and Visitor Engagement
Search engines send july.com an estimated 83,800 visits a month. Effectively all of it is organic — about 83,800 visits from unpaid results. Paid search contributes only about 2 visits a month. Spread across 5,783 ranking keywords, that averages roughly 14 organic visits per keyword.
Monthly visits
83.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
83.8K
100% of all traffic
Paid visits
2
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
july.com AI Visibility
july.com scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
july.com LLMS.txt
The llms.txt on july.com runs to 163 lines (7,299 characters) across 12 sections, last generated in March 2026. It introduces the site as "July - Modern Luggage for the Contemporary Traveler". It tells AI engines the business works in Travel & Luggage, Fashion and E-commerce. It describes 5 products, with prices such as Carry-On Luggage at $295, Checked Luggage at $395 and Travel Backpack at $175. Services it lists include Lifetime Warranty Support and Personalization Service. The audience it names is Travelers, Professionals, Urban Explorers, aged 25-45 (Global (Primary markets: Australia, North America, Europe)). Technologies it mentions include HTML5, CSS3, JavaScript, Shopify and Cloudflare. The keywords it claims start with "luggage bags", "travel suitcases", "travel bags" and "carry-on luggage".
Status
Published
AI engines can read it
Lines
163
In the file
Size
7.3K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# July - Modern Luggage for the Contemporary Traveler ## About July is a modern luggage brand that redefines the travel experience with innovative, stylish, and functional travel bags and suitcases. Founded in 2018, the company focuses on creating durable and aesthetically pleasing products for the contemporary explorer. July caters to travelers worldwide, offering practical solutions that blend fashion with utility. Their direct-to-consumer model ensures high-quality products at accessible prices. **Areas of Work:** Travel & Luggage, Fashion, E-commerce ## Things to Remember - **Website:** https://july.com - **Address:** Melbourne, Victoria, Australia - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Australia/Melbourne - **Currency:** AUD - **Company Type:** Private - **Employees:** 50 employees - **Revenue:** $5M - **Hiring Status:** Yes, actively hiring ## Products - **Carry-On Luggage** ($295): A lightweight and durable carry-on suitcase designed for short trips, featuring a built-in battery and TSA-approved locks. - **Checked Luggage** ($395): A spacious checked suitcase with 360-degree wheels and a tough polycarbonate shell for long-haul travel. - **Travel Backpack** ($175): A versatile travel backpack with laptop compartments and ergonomic design for urban explorers and business travelers. - **Packing Cubes Set** (
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Carry-On Luggage$295
- Checked Luggage$395
- Travel Backpack$175
- Packing Cubes Set$45
- Toiletry Bag$55
Services it tells AI about
- Lifetime Warranty SupportIncluded with purchase
- Personalization Service$20 per customization
Competitors it names
Audience it targets
Travelers, Professionals, Urban Explorers · 25-45 · Global (Primary markets: Australia, North America, Europe)
Company type
Private · actively hiring
july.com Organic Keywords
Google lists july.com for about 5,783 keywords, which together bring an estimated 83,800 organic visits a month.
Ranking keywords
5.8K
Found in Google for this domain
Visits they bring
83.8K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
july.com SEO Audit
The latest technical audit of july.com scored 68 out of 100 overall. Performance is its weakest area at 12, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImprove Website Performance
- HighAdd Sitemap.xml
- HighOptimize Image Alt Text
- MediumEnhance H1 Tag Structure
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
july.com Competitors and Alternatives
July's company profile names away.com, samsonite.com and rimowa.com as competitors. Its own llms.txt adds awaytravel.com, tumi.com and travelpro.com. Outside its market, the domains ranked closest to it in our worldwide ranking are acwsbt.com, sgpevents.net, secularclergy.ru and adpro69.com.
july.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
july.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for july.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to july.com
Neighbours of #275,973 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. july.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.